Arrive at Midday

Pitch up. Pack down. It's time to make yourself at home, explore the castle and meet some your fellow cohort.

1. Set a clear objective

An introduction to Growth Hacking and setting Your Promised Land: a clear description of where you will be in six months and why this is important to you.

2. Get to know your customers

Value propositions. When it comes to writing high-performing website copy, sales scripts and video scripts, the Value Proposition Canvas is the foundation for getting massive results.

3. Craft an unbeatable sales pitch

Each customer segment places different weighting on the benefits you provide to them. We'll help prioritise your value propositions for each customer segment and craft a killer stadium pitch.

4. Focus on the customers that matter

Not all customers are created equal. Some are worth more than others; some are easier to obtain. We'll help you choose which ones to focus on first.

5. Onboard customers effortlessly

Customer Experience Design. We'll come up with ideas for how new customers will hear about you for the first time, how they'll come onboard, how they'll become paying users, how they'll generate referrals, and reasons they leave.

6. Pirate Metrics Modelling for growth

Dave McClure invented the Pirate Metrics. They are split into five key areas known as AARRR: Acquisition, Activation, Revenue, Retention, Referral.

7. Finalize your growth model

Understanding what drives your growth is the starting point for building your growth strategy. Together, we'll prepare a financial model for your business based on the key drivers we identify during the session.

8. Define every experiment precisely

Growth Idea Design. We'll show you how you can clearly define your experiments, forecast the costs involved, and predict the ROI.

9. Focus on ideas with the most potential

Not every idea is as good as another one. Some have more growth potential than other. We'll help you organise your big list of ideas in order of priority, so you know what you should do first.

10. Have a clear growth plan that everyone buys into

Because you have limited resources (time and money) you can't run all experiments at once. We'll help you think about the planning and execution of your ideas and turn it into a practical action plan.

11. Get set for your growth journey

Before you launch off and execute your new growth strategy with a flurry of activity and energy, we'll give you some tips and insights into what is to come and what to watch out for.

12. Prepare a 5 min Growth Plan Pitch

We'll work together to prepare a quick 5 min pitch using our basic templated pitch deck.

*THE PITCH*

With your team, advisors and investors in attendance, now's your opportunity to pass your clarity on to them and get their buy-in. You might even land the interest of other investors in the audience. Good luck.

*The Afterparty*

We like to work hard AND play hard. We'll end our awesome journey together with an afterparty that blows your socks off.