11 Best eCommerce Platforms For Small Business In 2024

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Are you looking for the best eCommerce platform for your business? Don’t worry, I have got a few best options for you.

There are a lot of eCommerce platforms available on the internet, but only a few offer solutions to every type of merchant and business. If you’re looking for a platform that provides solutions to small businesses, it must be feature-rich and beginner-friendly, as you might not have much experience running a business. 

After a lot of research and testing countless platforms, I have found the nine best eCommerce platforms for small businesses. I have listed them all in one place highlighting all the key features, drawbacks, and pricing.

Without further ado, let’s get started.

Top 11 eCommerce Platforms For Small Business(2024)

Here is a quick overview of all the eCommerce platforms we have listed:

Sr. No.eCommerce PlatformBest ForG2 Rating
1.ShopifyBest overall solution for all types of businesses4.4/5
2.WixFor small businesses to get started4.2/5
3.BigCommerceeCommerce store owners who want flexibility and low maintenance 4.2/5
4.SquarespaceSelling products with a blog website4.4/5
5.Square OnlineSelling in-person and online simultaneously4.3/5
6.WeeblyStarting an online store for free4.2/5
7.EcwideCommerce features at affordable rates4.7/5
8.Big CartelBest platform for artists and creative sellers4.2/5
9.ZyroBest option for website speed and performance4.3/5
10.WooCommerceSmall business owners who want to add ecommerce features to their existing WordPress website4.4/5
11.Shift4ShopBuilding an ecommerce store with the best designs 3.9/5

Here’s my handpicked list of the best eCommerce platforms for small-business owners and merchants.

1. Shopify

PriceBasic – $39/month, Shopify – $105/month, Advanced – $399/month
Sales ChannelsInstagram, Facebook, Walmart Marketplace, Amazon, eBay, and Google
Mobile AppAvailable
Free Trial3-day free trial + 90 days at $1/month
G2 Rating4.4/5

Shopify is undoubtedly the world’s #1 eCommerce platform. It provides all the eCommerce features you need to start your first online store, regardless of your business size. If you are running a small business, Shopify is the best option to give it the boost it needs.

The SaaS-based platform features multi-channel selling, so there is no need to open another store if you want to sell on multiple platforms. Suppose you want to do a dropshipping business; in that case, you can also integrate your online store with a print-on-demand platform to promote your designed products to earn a handsome income without maintaining inventory or paying upfront charges.Ā 

Shopify Homepage

Shopify also offers aesthetic templates to give your proper business design. With Shopify, you will also get access to its App Store, where you can find thousands of apps and plugins that will help you with marketing, conversion, management, shipping, fulfillment, etc.

Key Features

  • Sell unlimited products with a single plan
  • Offers 1500 free and premium themes and templates
  • Get access to a massive library of more than 7600 appsĀ 
  • 3-day free trial
  • Multi-channel selling
  • In-built dropshipping features


  • Hefty transaction fees unless you use its in-built payment gateway
  • Fewer SEO options

Starting Price: $29/month

2. Wix

PriceCore – $27/month, Business – $32/month, Business Elite – $159/month
Sales ChannelsInstagram, Facebook, and third-party apps
Mobile AppAvailable
Free TrialNot Available
G2 Rating4.2/5

Wix is another excellent eCommerce platform for small businesses. If you are technically competent and have just started a small business, Wix is undoubtedly the best option. It offers an advanced website builder and features along with value for money. 

With Wix, you can create a professional-looking website for absolutely free. You can choose from 500 design themes and templates. Customize your website according to your niche with its built-in drag-and-drop editor. 

Best eCommerce Platforms For Small Business - Wix

Wix offers an affordable range of premium plans that include advanced features such as subscription products, multilingual sites, currency conversion, custom shipping rates, digital downloads, etc. Premium plans contain exceptional inventory management features like low stock alerts making them best for business.

Key Features

  • 500+ customizable website templatesĀ 
  • User-friendly interface
  • Free SSL certificate
  • Unlimited bandwidth
  • Priority customer supportĀ 
  • 14-day money-back guaranteeĀ 


  • No site migration features
  • The free plan doesn’t include eCommerce featuresĀ 

Starting Price: $27/month

3. BigCommerce

PriceStandard – $39/month, Plus – $105/month, Pro – $399/month
Sales ChannelsFacebook, Google Shopping, Amazon, Etsy, Instagram, eBay, and Walmart
Mobile AppAvailable
Free Trial15 Days
G2 Rating4.2/5

BigCommerce is the ultimate eCommerce platform for any business size. It also offers the most sales features making it the best competitor of Shopify. Unlike Shopify, it doesn’t rely on apps, and you don’t have to pay for every second application for your store.

BigCommerce is one of the first choices for merchants who want to sell on multiple platforms. There are over 290 professional themes available, covering almost every niche. If you are a beginner, you can also start with free themes, which are available in every category.

Best eCommerce Platforms For Small Business - BigCommerce

The platform doesn’t offer a domain, so if you need to purchase a domain name before porting your existing website. Unfortunately, they have fewer integrations which makes it hard to expand your store’s limit once you start getting overgrowing sales.

Key Features

  • Provides almost all eCommerce features
  • 290+ professional themes to choose from
  • In-built POS integration
  • Fully responsive mobile app
  • Single-page checkout option
  • 15-day free trial


  • The themes are a bit expensive
  • The platform is not beginner-friendly

Starting Price: $29.95/month

4. Squarespace

PriceBusiness – $33/month, Commerce Basic – $36/month, Commerce Advanced – $65/month
Sales ChannelsInstagram, Facebook, and Shopping Feed Extension to sell on different marketplaces
Mobile AppAvailable
Free Trial14 Days + 7 Days Extensions
G2 Rating4.4/5

If you want an easy UI and less coding solution for small businesses, there is no better option than Squarespace. You can sign up for Squarespace for free. However, you need to upgrade your account at least with the Business plan, in order to unlock eCommerce and selling features.

Squarespace offers a set of world-class eCommerce templates. You can use these templates to showcase your products with the best images and rich product descriptions. You can also organize and manage your inventory with categories, tags, and sorting tools. 


Squarespace automatically puts your products in the catalog, so you can easily manage email campaigns and share them to blog posts. It also creates a limited availability label when a product is low in stock, so potential customers take no time to consider buying it.Ā 

Key Features

  • Multi-channel selling
  • Social media integration
  • Express checkout option for fast checkout
  • Access to Chrome extensions and add-ons
  • Mobile POS
  • 14-day free trial


  • Limited payment gateways
  • Hefty transaction fees

Starting Price: $23/month

5. Square Online

PriceFree – $0/month, Plus – $36/month, Premium – $79/month
Sales ChannelsFacebook, Instagram, and Google Shopping
Mobile AppAvailable
Free TrialNot Available
G2 Rating4.3/5

Square Online is probably one of the few eCommerce platforms that allow you to sell both online and in-person. That means you can manage orders from both online and physical stores simultaneously. This is the reason why it is a scalable option for small and large businesses.

Square offers a free plan that allows you to sell online products providing you with almost all the necessary eCommerce features. Square’s website builder is powered by Weebly, which requires no technical knowledge to customize your website. As your website is already integrated with Square’s POS system, you will get access to its advanced inventory management. 

Square Online

Square Online offers a unique in-store pickup option that allows local customers to pick up their online orders right from your physical store without paying any shipping charges. You can also integrate social platforms like Facebook and Instagram to increase the store’s online presence.

Key Features

  • Free-to-use eCommerce with a lot of SEO options
  • Beginner-friendly user interface
  • Advanced inventory management tools
  • Sell online and in-person
  • Mobile POS
  • Customer behavior tracker


  • Limited customization options
  • Fewer payment optionsĀ 

Starting Price: $36/month

6. Weebly

PriceFree – $0/month, Personal – $13/month, Professional – $16/month, Performance – $29/month
Sales ChannelsNot Available
Mobile AppAvailable
Free TrialNot Available
G2 Rating4.2/5

Weebly is currently acquired by none other than Square, one of the biggest payment processing giants. It is one of the best eCommerce platforms and website builders for small businesses. If you want the best results and conversions, combine Weebly’s website-building features with Square’s eCommerce features.

Each website you create with Weebly is integrated with Square’s point-of-sale system, so it unlocks the ability to sell products both online and in person. If you don’t want to use its website-building features, you can simply connect with a custom domain to get started with your online store.


If you create your store using Weebly’s website builder, you will get access to advanced eCommerce features such as abandoned cart recovery, customizable email templates, gift cards, etc. However, Weebly lacks a few features and integrations, which makes it less popular than Square Online. 

Key Features

  • Customizable email templates
  • Free SSL certificate
  • Unlimited storage
  • Free domain and Google Ads credits with each premium plan
  • Advanced customer supportĀ 
  • Mobile POS


  • Limited design options
  • Lacks a few crucial eCommerce features

Starting Price: $13/month

7. Ecwid

PriceFree – $0/month, Venture – $19/month, Business – $39/month, Unlimited – $99/month
Sales ChannelsInstagram, Facebook, and Sell on Marketplaces
Mobile AppAvailable
Free TrialNot Available
G2 Rating4.7/5

Ecwid is a robust platform for selling products online. The platform is designed to support businesses regardless of their sizes. With Ecwid, you can create an online store for free and keep using free tools until you need to upgrade for scaling and growth. It allows integration with existing websites, business pages, and social networks without any additional charges. You will get all the platforms synced and managed right from one control panel.

Basically, Ecwid is a cloud-based platform which means there is no installation required as it is hosted for you. Ecwid features include a responsive design, multiple language support, automatic language detection, multisite capabilities, blogs, etc. Even though it offers a free plan, there are no transaction fees, and you can choose from multiple payment gateways.


Apart from other features, Ecwid offers the best marketing features for product promotions. Whether email marketing or social marketing, Ecwid has it all ā€” like MailChimp, Facebook Ads, Google Ads, Snapchat, TikTok, Pinterest, etc. It also features a fully functional mobile application allowing you to manage yours from anywhere.

Key Features

  • A free forever plan is availableĀ 
  • Affordable premium plans
  • Integrate existing websites, social networks, etc.
  • Automatic language detectionĀ 
  • Mobile point of sale and applicationĀ 
  • Unlimited bandwidth and storage


  • Limited design and customization options
  • Integration fees are costly

Starting Price: $19/month

8. Big Cartel

PriceGold – $0/month, Platinum – $9.99/month, Diamond – $19.99/month
Sales ChannelsNot Available
Mobile AppNot Available
POSNot Available
Free TrialNot Available
G2 Rating4.2/5

If you are an artist or creative merchant, Big Cartel is the platform you are looking for. With Big Cartel, you can sell individual or handcrafted products without any upfront charges. It offers a free plan that lets you create your eCommerce store and sell products.

Big Cartel is definitely for small businesses in a true sense as it offers only limited products to sell. Even with its biggest plan, you are only limited to selling 500 products each month. However, you get access to industry-leading analytics tools that provide you with statistics in real time.

Big Cartel

In order to create and operate an eCommerce store on Big Cartel, it requires a lot of knowledge of JavaScript and CSS HTML, so this platform is not recommended for novices. Still, it is worth trying as it offers an entirely free plan.Ā 

Key Features

  • Best platform for artists and small businessesĀ 
  • Offers a free plan with all eCommerce features
  • Free customizable themes
  • Sales tax autopilot
  • Affordable premium plans
  • Sell online and in-person


  • No PCI compliance, blogging, or advanced support
  • Requires steep learning

Starting Price: $9.99/month

9. Zyro (Hosting Website Builder)

Sales ChannelsNot Available
Mobile AppNot Available
POSNot Available
Free TrialNot Available
G2 Rating4.3/5

If you want to build a lite store without the need for any coding, Zyro can be your best go-to option. Zyro is structured for business hobbyists and UX design enthusiasts. It initially started as a Hostinger product before turning into a fully-fledged eCommerce platform.

Zyro is quite popular for lightning-fast website speed and performance so that you can give your audience a fantastic experience. That’s why the platform has the lowest bounce rate. However, there is no rocket science needed to create content for your store. If you still face difficulties, you can use its advanced AI content creation tool to get things done as soon as possible.


If you want an omnichannel design for your site, you can customize it with advanced in-built tools to get more traffic and sales. The reason for putting it last is that it lacks many essential eCommerce features compared to other platforms.

Key Features

  • Responsive and easy-to-use drag-and-drop editor
  • Lightning fast website speed
  • Free SSL certificate
  • AI content creation tool
  • Free domain for a year with premium plans
  • Unlimited bandwidth and storage


  • Lacks blogging features
  • Limited design and customization options

Starting Price: $8.90/month

10. WooCommerce

PriceAverage cost is around $30/month
Sales ChannelsEtsy, eBay, Amazon, Pinterest, Google Shopping, Facebook, and Walmart
Mobile AppAvailable
Free TrialNot Available
G2 Rating4.4/5

If you already have a WordPress website and want to start selling your products from it directly, then WooCommerce is the best option for you. The best part of it is that you can use this tool completely free. You can install the WooCommerce plugin to your WordPress website and sell any product you want from there directly.

Being an open-source platform, WooCommerce is highly customizable, and you can customize your online store with any custom code you want. It is also SEO-friendly, so you can store can get better visibility on search engines. Being on WordPress, you can enhance the capability of your website with WordPress plugins.


Whether you are running a small business or a large business, WooCommerce is capable of providing you with the tools to manage everything. You can add features like product tracking, email tracking, one-click upsell, and real-time shipping.

Key Features

  • Multiple integrated sales channels
  • It comes with a mobile app to manage your store
  • Best for creating an SEO-optimized online store
  • Native Point of Sale (POS) is available
  • Only pay for the tools you purchase
  • In-built blogging capabilities


  • Technical support is not available
  • You need extensions to increase the functionality of your online store

Starting Price: Free

11. Shift4Shop

Sales ChannelsGoogle Shopping
Mobile AppAvailable
POSNot Available
Free TrialNot Available
G2 Rating3.9/5

Shift4shop is an all-in-one e-commerce platform designed specifically with small businesses in mind. The platform offers a simple and intuitive interface, allowing business owners to easily build and manage an online store without technical expertise or coding knowledge. From setting up products and categories to customizing themes and templates, Shift4shop streamlines the entire store creation and management process.

As a complete e-commerce solution, Shift4shop handles everything from payments and shipping to taxes and inventory management. Business owners can directly accept major credit cards, PayPal, Apple Pay, and other popular payment methods in their stores. 


The platform also integrates with major shipping carriers to provide automated rate calculations and printing of labels right from the admin dashboard. Shift4shop stores are fully optimized for desktop and mobile browsing, ensuring customers have a seamless shopping experience regardless of how they access the online store.

Key Features

  • Easy to set up and use with no technical skills required
  • Integrated payments, taxes, shipping, and inventory management
  • Mobile responsive themes for seamless shopping on any device
  • Customizable product pages, categories, and storefront design
  • Real-time sales reports and analytics


  • Limited customization options for more advanced stores
  • Basic support compared to more expensive platforms

Starting Price: $29/month

How to Choose the Best eCommerce Platform for Your Business? 

If you’re running a small business, it is not an easy task to find a reliable eCommerce platform. Regardless of the size, you need to consider a few crucial factors while choosing an eCommerce platform.

  • Hosting and platform ownership
  • Store functionality and user interface
  • Platform speed and scalability
  • Reasonable pricing plans
  • Themes and templates
  • Website security and technical support 
  • Integrations 

Even if you do find all the features in your ideal eCommerce platform, make sure to start with the free trial, so you understand what the platform has to offer for your business.

Related Read:

Conclusion: Best eCommerce Platforms For Small Business (2024) 

These are my top picks of the best eCommerce platforms for small businesses. You can’t just pick a platform and get started with it right away. Before choosing a platform, you need to do some research about your business and find out specific goals and priorities because there is always an option for any type of requirement.

Shopify is one of those platforms that offers the best and most personalized solutions for any type of business. It also provides a 3-day free trial, so you can test all the features before investing in the platform. However, there are also other impressive platforms on the list that offer exceptional features. Pick one that suits your business and budget.


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