How To Sell Art Online In 2023 (Step-By-Step Guide)

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Are you an aspiring artist eager to share your incredible creations with the world? If so, you are at the right place.

Selling art online has become increasingly popular among artists, providing a fantastic opportunity to reach a wider audience, showcase your unique talent, and generate income. 

In this article, we’ll guide you through the process of selling art online, from finding your niche to expanding your reach through social media. 

So, let’s dive in and discover how you can effectively sell your art in the digital realm.

Why Sell Art Online? 

Selling art online offers numerous advantages over traditional methods. Firstly, it provides you with a global platform to showcase your artwork, connecting you with art enthusiasts from different corners of the world. Plus, with online platforms, you can say goodbye to the need for physical galleries, which means lower overhead costs and more profits in your pocket. 

How To Sell Art Online - Art

And let’s not forget the endless marketing opportunities the internet offers, allowing you to reach a targeted audience that truly appreciates and values your unique artistic style.

Types Of Arts To Sell Online

The Options Are Endless! If you’re an artist eager to sell your work online, you’ll be thrilled to know that there’s a vast array of art types you can explore. Let’s take a look at some of the popular ones that sell like hotcakes in the online art world:

  1. Paintings: From mesmerizing oil paintings to captivating watercolor and acrylic pieces, the demand for paintings online is sky-high.
  2. Photography: With the rising popularity of photography, you can sell your stunning photographs online as prints or digital images, capturing moments that leave people in awe.
  3. Sculptures: Get your creative juices flowing and craft sculptures using various materials like metal, wood, stone, and more. There’s a market out there craving unique three-dimensional artwork.
  4. Digital Art: Embrace technology’s wonders and tap into the digital art realm. Create and sell your captivating digital masterpieces that resonate with tech-savvy art lovers.
  5. Prints: Don’t limit yourself to selling originals only! Offer prints of your artwork, including paintings, drawings, and photographs, so that more people can enjoy your talent.
  6. Drawings: Unleash your artistic skills with original drawings, whether it’s graphite, charcoal, or pen and ink creations. There’s a demand for all types of expressive sketches.
  7. Mixed Media Art: Combine various materials and techniques to create mind-blowing mixed media art. It’s a fantastic way to experiment and appeal to those who appreciate artistic fusion.

How To Sell Art Online? 

Now that you’re pumped up to sell your art online, let’s dive into a step-by-step guide that will help you embark on this exciting journey. Follow these steps and get ready to set up your art store and start selling your remarkable artwork online:

Step 1: Create An Online Presence 

To kickstart your art-selling adventure, establish an online presence. Create a website, blog, or social media account where you can showcase your artwork and share valuable insights about your artistic process. By building a connection with your audience and giving them a glimpse into your creative world, you’ll captivate their hearts and minds.

Step 2: Choose The Perfect Online Platform 

Take your time to explore different online platforms that cater to artists like you. Etsy, Artfinder, and Saatchi Art are just a few examples of the numerous platforms available. Consider factors such as platform fees, audience demographics, user interface, and read reviews from fellow artists to find the best fit for you.

Step 3: Set Up Your Store 

Once you’ve found your dream platform, it’s time to set up your art store. Create a profile, upload high-quality photos of your artwork, and set your prices wisely. Offering a variety of print sizes and framing options can attract a broader audience and increase your chances of making sales.

Step 4: Craft Compelling Product Descriptions 

When listing your artwork for sale, don’t underestimate the power of compelling product descriptions. Use descriptive language to highlight the unique qualities of your art. Share details about the materials and techniques used, and provide insights into the inspiration behind each piece. Engage potential buyers on a deeper level and make them fall in love with your creations.

Step 5: Offer Convenient Payment Options 

Make it a breeze for customers to purchase your artwork by offering multiple payment options. Credit card payments, PayPal, and other online payment methods will do the trick. Provide clear instructions on how to complete a purchase and be ready to address any questions or concerns your buyers may have.

Step 6: Market Your Art

To attract customers to your online art store, it’s time to put on your marketing hat. Promote your artwork through social media platforms, engage with your audience through email newsletters, and explore other online marketing channels. Participate in online art communities and forums to gain exposure, and consider collaborating with fellow artists or influencers to expand your reach.

Step 7: Package And Ship With Care 

Congratulations on making a sale! Now it’s time to package your artwork and ship it to customer care. Provide tracking information, maintain clear communication throughout the shipping process, and consider adding a personal touch like a handwritten note to make the buying experience memorable. Happy customers may turn into repeat buyers, after all.

Benefits Of Selling Art Online

Selling art online brings forth a plethora of benefits for artists like you. Let’s explore some of these enticing advantages:

  1. Global Reach: Online platforms eliminate geographical limitations, allowing your artwork to be discovered by art lovers worldwide. Connect with art enthusiasts from around the globe and increase your chances of finding the perfect buyer.
  2. Direct Artist-Buyer Connection: Say goodbye to intermediaries like galleries or agents. Online platforms enable you to establish a direct connection with buyers, fostering better communication, customization, and potentially higher profits.
  3. Lower Costs and Overhead: Forget about hefty expenses tied to physical gallery spaces. Selling art online reduces costs such as rent, utilities, and staffing. Online platforms often charge lower commissions or listing fees, ensuring you retain a larger share of the sale price.
  4. Flexibility and Control: With online platforms, you hold the reins of your artistic journey. Showcase your artwork whenever and wherever you please, experiment with pricing strategies, and make adjustments based on market demand and valuable feedback.
  5. Artistic Independence: Selling art online empowers you to maintain your creative autonomy and independence. Embrace your unique vision and style without compromising on market trends or gallery preferences.

Top Platforms For Selling Art Online

Now that you’re eager to dive into the world of online art sales, let’s take a look at some of the best platforms where you can showcase and sell your magnificent creations:

1. Etsy

With over 80 million active buyers, Etsy is a haven for handmade and vintage items, including art. The user-friendly interface makes it a breeze to manage your shop. Etsy charges a 5% transaction fee and a 3% + $0.25 payment processing fee, giving you plenty of room to shine.


2. Saatchi Art

Connect with collectors through Saatchi Art, an online art gallery with a wide range of art categories. You can set your own prices and earn up to 70% of the sale price. Saatchi Art charges a 35% commission fee, which includes shipping and handling while offering marketing support and an artist profile page to amplify your presence.

Saatchi Art

3. Artfinder

If you’re an emerging talent seeking recognition, Artfinder is the place for you. This online marketplace for contemporary art offers a 14-day free trial for new sellers. Artfinder charges a 33% commission fee, including shipping and handling, and provides marketing support, an artist profile page, and access to a global network of collectors.


4. Artsy

Connect with galleries, museums, and collectors through Artsy, an online platform that brings the art community together. Sell your works directly or collaborate with galleries. Artsy charges a 5% commission fee, offering marketing support and an artist profile page to elevate your brand.


5. Artplode

Looking for a straightforward and affordable option? Artplode is your go-to online art marketplace. Sell your works directly to buyers, pay a low commission fee of $60 per artwork, and keep 100% of the sale price. Unlimited listings and direct inquiries from potential buyers make it a gem for artists like you.


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Final Verdict: How To Sell Art Online (2023) 

Selling art online opens up unprecedented opportunities for you to showcase your talent, connect with a global audience, and take control of your artistic journey. Embrace the nuances of online art sales, craft compelling artwork listings, promote effectively through various channels, and provide exceptional customer service. Stay dedicated, adaptable, and committed to continuous learning.

Remember that success in selling art online requires passion, engagement, and seizing the limitless potential of the digital art marketplace. Let your creativity shine, build relationships with your customers, and watch your art business thrive.


Is it necessary to sell art online, or can I rely on traditional methods? 

While traditional methods like galleries and exhibitions have their merits, selling art online provides access to a global audience, greater pricing control, and the freedom to manage your business independently. The choice is yours!

Do I need to be an established artist to sell art online? 

No way! Selling art online offers opportunities for artists at all stages of their careers. It’s a platform that can help emerging artists gain recognition and build a following.

How can I protect my artwork from copyright infringement when selling online? 

Protecting your artwork is crucial. Consider watermarking your images, using digital certificates of authenticity, and clearly stating your copyright policies on your website or platform.

Should I sell original artwork or offer prints and reproductions? 

It depends on your target audience and market demand. Offering prints and reproductions can make your art more accessible to a wider range of buyers, while selling originals can command higher prices for those seeking one-of-a-kind pieces.

How can I build a loyal customer base when selling art online? 

Nurturing relationships with your customers is key. Engage with them through social media, provide exceptional customer service, and consider offering exclusive discounts or rewards to repeat buyers. Building trust and a sense of community will help you thrive in the online art world.

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