Are you looking for ways to sell on Shopify? Your quest ends here because I have got your back.
Shopify is a one-stop solution for new sellers and struggling entrepreneurs. It offers a user-friendly interface and designs that suit both shop owners and customers. The global platform offers unlimited features and tailored solutions for any type of business or individual to establish their brands and increase revenue. That’s why it holds 20% of shares in the eCommerce category.
In this post, I will share a step-by-step guide on how to sell on Shopify. I have included some marketing tips to increase your sales in a short time.
Let’s get started.
Table of Contents
- How to Sell On Shopify?
- Benefits of Using Shopify
- How Much Does it Cost to Sell on Shopify?
- Shopify Plus vs Shopify Lite
- Conclusion: How To Sell On Shopify (2022)
How to Sell On Shopify?
Now you are wondering about how you can open a store on Shopify and sell on it. Here’s a step-by-step guide you can follow to sell on Shopify.
Step 1. Create a Shopify Account
To start your journey on Shopify as a seller, you need to create an account on Shopify. If you are going to use the platform for the first time, you can try the 14-day free trial to check all the premium features of Shopify. The free trial does not require credit card details.
While creating your store, you need to put your email address, password, and store name. The shop name should be unique; otherwise, it will show an error message.
On the next page, the system will ask you a few questions about your business and revenue so they can help you with personalized recommendations. You can answer the questions or just skip to the next page.
You will need to fill in your business address details on the next page. After filling in all required fields, your online Shopify store will be ready to use. You will automatically be redirected to your store’s homepage, where you will need to customize it.
Step 2. Add a Domain Address for Your Store
While opening an e-commerce store, it is crucial to add a domain name so it can exist on the internet and people can reach your store. For your Shopify store, you can add a new or existing domain with your account.
You can also customize your existing domain name. If you don’t have any, you can purchase one from reliable websites like GoDaddy or Bluehost. Your domain should be short and easy to pronounce so people can easily find your website.
Step 3. Select a Theme for Your Store
The selection of a theme for your store is a crucial step, and you should be careful with that. While adding a theme to your online store, make sure it defines your brand’s uniqueness.
Shopify offers over 1400 customizable themes and templates. So take your time and choose one that defines your online store best. If you want to give a more personalized experience to your audience, you can customize it and make it more eye-catching.
After setting up the theme, you can preview your store from both a PC and mobile perspective. You can contact Shopify support staff if you face any problems customizing your store.
Step 4. Add Products to Your Store
After creating your Shopify store, it is time to add products for selling. Adding products to your store is a time-consuming and essential process, so be patient in this section.
On Shopify, you can add products in three methods.
- Add Manually: If you have less than five products to sell, you can add the product details (such as title, description, and product images) manually.
- Import via CSV file: If you have more than five products to sell or want to launch different products in bulk, you can import your products via CSV file. It will save you tons of time from adding all of them one by one manually.
- Add with Oberlo: If you want to run a dropshipping business, you can connect your Shopify store to Oberlo so you can avoid stressing about order placement and shipping. You can also add POD (print on demand) partners such as Printify to promote products in your store.
Step 5. Add Plugins to your Store
You are about to start your Shopify store. But before that, you might want to add much-needed plugins to your store that will help you scale your business. You can find thousands of apps and software for different purposes (such as analytics, sales estimation, and competitor analysis) from the Shopify app store. You will find free and paid plugins that will surely help you boost conversion rates and streamline your revenue.
Step 6. Market Your Business
Having planned marketing makes a big difference for any type of business. If you don’t advertise or promote your business, your other efforts to run an online store are much more likely to fail drastically. So here, I have listed a few marketing strategies you can try for your Shopify store.
Social Media Marketing: Social Media Marketing is an effective marketing strategy used by most e-commerce businesses. Since the majority of people like to hang out on multiple social media platforms, you can use these platforms to promote your products and business at a meager cost. You can run paid ads on different social channels or create your own business pages to find customers from all over the world.
Email Marketing: Email marketing is an effective and personalized technique to connect with your audience. In this marketing method, you collect data using cookies from your visitor’s activities and follow their email to send personalized emails. You can find tons of email marketing plugins from the Shopify app store.
Content Marketing: For an eCommerce business, content marketing is considered one of the sustainable strategies for marketing. You can promote your products and turn visitors into customers with appropriate content. In content marketing, you can market your products through articles, blogs, newsletters, social media posts, etc.
Influencer Marketing: It is a part of social media marketing where you can collaborate with famous influencers and content creators to promote or advertise your products through their content. This is a solid strategy to gain customers from the influencer’s loyal follower base.
Affiliate Marketing: This is one of the most productive ways to find a customer base in a short period. You can find affiliate marketers or bloggers and give them referral links to your products. When a customer finds your store through the links they have found on articles, posts, or blogs, you give a gorgeous commission to the affiliates, and you keep the rest of the total selling amount.
Benefits of Using Shopify
Here are some significant benefits of using Shopify.
1. User-friendly Interface
Shopify’s user-friendly UI and UX is one of the biggest reasons for its enormous popularity. The hosting platform of Shopify is literally built for anyone. With its simple user interface and easy-to-use features, you can skyrocket your sales in a short time.
2. Cloud-based System
Shopify provides a cloud-based environment, so you don’t have to worry about managing or upgrading websites. Due to cloud-based hosting, technical maintenance is automatically supervised on the platform.
3. Customizable Themes and Templates
Shopify offers a range of free and premium themes and templates to give a pleasing look to your store. Moreover, all of them are fully customizable so that you can tweak them according to your niche.
4. Free SSL Certificate
On Shopify, all the pages, transactions, payments, and contents are protected by a 256-bit SSL certificate, which is considered one of the safest platforms to work with.
5. Multiple Language Support
Shopify supports 20+ languages from all over the world, so people from different regions can also operate the platform with convenience.
6. Mobile Adaptability
Shopify offers a fully functional mobile app to make the platform more customer-friendly. With the app, you can operate your store from your smartphone from anywhere in the world.
7. Multi-Channel Option
Shopify allows its sellers to sell on other channels via their multi-channel option. It allows them to open multiple revenue streams and grow their businesses. According to in-depth statistics of Shopify, it was identified that the multi-channel option helps sellers in making the most of their revenue.
8. No Trading Fees
Shopify doesn’t charge you any trading or referral fee to sell on the platform except for the subscription plans and payment processing fees. Other marketplaces charge around 15-40% of each sale as a referral and trading fee.
How Much Does it Cost to Sell on Shopify?
As I mentioned above, Shopify only charges a subscription fee and payment processing fee with no additional charges.
Talking about the subscriptions, Shopify offers three premium plans to their users.
|Basic ($29/month)||Shopify ($79/month)||Advanced ($299/month)|
|Best plan for beginners and new eCommerce businessesTwo user licenses Sell unlimited products 2.0% transaction fee24/7 support||Shopify’s most popular plan—best for growing businesses All Basic plan features included Five user licenses Standard reports1% transaction fee||It is the most recommended plan for established businesses and professional sellers All Shopify plan features included 15 user licenses Advanced reportsEcommerce automations0.5% transaction fee|
Talking about the payment processing fee, it also varies according to the current subscription.
Basic: Starts at $0.30 + 2.9% for each transaction
Shopify: Starts at $0.30 + 2.6% for each transaction (variable)
Advanced: Starts at $0.30 + 2.4% for each transaction (variable)
Shopify Plus vs Shopify Lite
Shopify Lite ($9/month) is a standard business plan that allows sellers to sell on social channels and chat with potential customers.
Shopify Plus ($2,000/month) is a premium business specially tailored for high-end brands and higher-volume businesses. With this plan, you can get customized solutions that will help you increase your conversions by 18% and sales by 60%.
Conclusion: How To Sell On Shopify (2022)
If you search the market, you will find a plethora of eCommerce platforms. But Shopify outranked them all and sat on the top for a good reason. Shopify’s unlimited features and multiple earning opportunities attract sellers and customers. If you are still not sure about this platform, you can read customer reviews and testimonials to clear your doubts.
I hope this article helped you start your online store on Shopify and solve other queries. If you have anything to share with us, don’t forget to leave a comment below.
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