Lean Growth Methodology™ - Growth Devil

Lean Growth Methodology™

A successful, high-growth company is focused and intentional with everything they do.

Our Lean Growth Methodology ™ is geared to give you focus and results. We are scientific and methodical in our approach. We use a simple system to fine-tune and accelerate your company

Analysis
2 Weeks
Objective Setting
Value Proposition Workshop
Customer Onboarding Workshop
Key Metrics Model
Customer Profiling
Growth Strategy
2 Weeks
Customer Segment Prioritisation
Value Proposition Prioritisation
Growth Idea Prioritisation
Growth Plan
“Ten Tactics”
Preparation
1 Month
UX Flow Mapping
User Interface Design
Development Changes
Analytics Setup
120 Days of Growth
4 Months
T-01

Analysis

T-02

Objective Setting

Our first priority is to establish where you are today and where you want to go.

Successful entrepreneurs are high-performing, results-oriented people. We all need a clear goal to set our sights on. Together, we’ll define the Promised Land: a clear description of where we will be in six months and why this is important to each of us.

T-03

Value Proposition Workshop

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Has your team been interacting with customers in person, over the phone or on email (including customer support or in sales)? All these people have valuable insights about your customers. We’ll bring them into a room and run a full day workshop.

The first half of the workshop will cover the Value Proposition Canvas.

We’ll investigate who your customers are, what jobs they perform, what pains they experience, and what gains they want. We’ll explore how your product relieves your customers’ pains and creates their desired gains.

When it comes to writing high-performing website copy, sales scripts and video scripts, the Value Proposition Canvas is the foundation for getting massive results.

T-05

Customer Onboarding Workshop

The second half of the workshop will cover the Onboarding Process using the Pirate Metrics Model.

Pirate Metrics are split into five key areas known as AARRR. AARRR! Like a Pirate.

T-07

We’ll come up with ideas for how new customers will hear about you for the first time, how they’ll come onboard, how they’ll become paying users, how they’ll generate referrals, and reasons they leave.

When it comes to growing your business, the best-and-breakthrough-ideas often come from the people who interact with your customers regularly. This is a big brainstorming session to get all those ideas out into the open, before we move into the prioritisation and planning phase.

T-06

Key Metrics Model

After running through the Pirate Metrics Model in the workshop, we’ll prepare a financial model for your business based on the key drivers we’ve identified. Then, we’ll find the data we need to get a real idea of how you’re doing today and where the gaps are. This is the same model we use to prioritise ideas and predict our results in the Growth Strategy phase.

Customer Profiling

After running through the Value Proposition Canvas in the workshop, we’ll start to form an idea of who your customer segments are. We’ll segment your users and give them each an identity: a name and a story filled with insights to help you understand them better.

Growth Strategy

T-08

Every company has limited time and money. Now that we have lots of ideas, we must prioritise them.

Customer Segment Prioritisation

ContentNot all customers are created equal. Some are worth more; some are easier to obtain. We’ll take you through our Customer Segment Prioritisation Process to help you choose a select few customer segments to focus on first.

Value Proposition Prioritisation

Each customer segment places different weighting on the benefits you provide to them. We’ll help prioritise your value propositions (from the workshop) for each customer segment. This will help with writing precise and focused copy for landing pages, tailored sales scripts and customised video scripts.

Growth Idea Prioritisation

We’ll turn growth ideas (from the workshop) into tightly defined experiments with clear costs and predicted results. We’ll use this information to prioritise experiments.

Growth Plan – “Top Ten Tactics in 120 Days”

Because you have limited resources (time and money) we can’t run all experiments at once, so we’ll choose from the prioritised list of experiments. Whether we pick ten tactics or 30 tactics to execute in 120 days is wholly up to you and your budget.

Preparation

T-09

PriceWaterhouseCoopers has reported that UX Design has a 10-100X return on investment.

UX Flow Mapping & Analytics Review

High-performing products and growth models are designed with the user at the core.

We will take a deep dive into your analytics, and re-engineer the whole user experience to ensure the best first experience for first time users, and great experiences for returning users.

User Interface Design

After re-engineering the users’ experience in the ideal UX Flow, we’ll get to work on creating fresh, highly-focused user interfaces.

Development Changes

Once we have the new designs ready to roll, we’ll launch those changes into your product and websites.

120 days of Growth

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Now, with your Growth Strategy in hand, you can hire Growth Devil to execute the Top Ten Tactics alongside your team over the next 120 days and achieve massive results.

Analytics Setup

It’s no good executing experiments if you can’t measure the results. We’ll help you install analytics into your business and make it a core cultural value to your team. We’ll setup customised dashboards for you to quickly see the data you need, without trawling through massive amounts of data and graphs.

We specialise in using Google’s Universal Analytics, Mixpanel and Segment.io. We can handle any of your data analysis needs.

The Growth Devil Execution Loop

T-11
We’ve run thousands of growth experiments with our clients and on ourselves. We’ve discovered that running experiments in short sprints (one or two weeks long) is the best way to remain focused, measure data and make decisions quickly.

We Work In Short Sprints We implement the Top Ten Tactics alongside your team using a clearly defined roadmap. During each sprint we will execute the planned tactics, collect data using our analytics engine and, at the end of the sprint, report back to you with our insights and recommendations. You and your team will gain all the valuable knowledge and lessons that we learn.

We Work Like A Fast-Moving Company

We’ve designed our way of working to meet the needs of a fast-moving and scalable company. Our team members are incredibly flexible communicators who love to work with passionate entrepreneurs. We’re focused on results and getting the most out of limited resources.

Want to work with the best?

We take pride in being the best people in the world at generating growth. That’s why we’ve put together a rockstar team. Work with us and we’ll show you what your growth could look like.

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