Contrary to popular belief, growth hacking is not a new concept, it’s just a newly coined term. If you’ve ever used SEO to increase your ranking in Google, you’ve already been exposed to growth hacking.
The Growth Hacker: Kings & Queens Of Fresh Marketing
This whitepaper discusses the how and why of Growth Hacking. How Growth Hackers develop and use their strategies, and how the kings and queens of the growth hacking industry have gained an edge over traditional marketing by redefining what marketing is through startup growth strategies.