You already know how important the growth funnel is in terms of increasing your profits and helping your business succeed. It’s time now to worry about the first, and largest, part of the funnel: getting more prospects/visitors into your site. No matter how hard you work on other parts of the growth funnel, if you’re neglecting this first aspect, the rest of the framework will fall apart.
There are three main ways to accomplish filling your funnel. The first is the attraction method, where you spark their interest and they come of their own accord. The next method is working to convince them to come to your site, or lastly you can use your product or service to get them in the door. For this segment, we’re going to focus on the attraction method.
Creating Compelling Content
Perhaps the easiest way to attract new visitors is through the use of content. Whether it’s through your own blog posts, guest posts on other blogs or through social media interaction, the more you interact with your audience, the more likely they are going to be interested in what you have to say. Keep in mind that there is more to providing content that attracts through the written word. Try podcasting, videos and infographics to spice your content up and attract an even larger audience. Take some to read through the blogs of today’s top social media stars. See how they craft their content and their social media posts and you’ll notice they’ve built a circle. No matter how visitors enter the circle, whether it’s through reading blogs, listening to podcasts or following them on social media, they keep them guessing as to what’s coming next and this keeps the circle going.
Value Laden Attraction Ideas
No matter who your visitors are, they want something of value. If you want to entice them to come to your site and enter your funnel, you’ve got to make it worth their while. This means offering something that is so attractive they can’t refuse. Free webinars, trial subscriptions, seminars and other useful long-form types of content provide your visitors with something of real value. Put yourself in their shoes for a minute. What makes you click a link? Keep track of what triggers you and you’ll find the key to triggering that same desire in your prospects. The more you have to offer, the more attractive you’ll be to potential visitors, and this is the key to keeping your growth funnel full.