We all know how powerful word-of-mouth and sharing is when it comes to promoting a new product. What some overlook, however, is how this can also be used to help you fill your growth funnel.
You’ve done the work to attract and convince people to visit your site, now it’s time to let your product speak for itself and bring in new users.
The first, and easiest, way to do this is to make social sharing accessible and convenient Whether it’s the ability to send out invites through their email, phone or social contacts, you’ve need to make it fun and rewarding for users to share. Everyone enjoys being a person of influence, and you’re giving your users the ability to influence and engage their friends.
So, how do you convince users to do this? It’s easier than you think. If you make it rewarding on at least a few levels, you’re going to have a lot of opportunities for social sharing. Reward them with something of value, such as points used for a redemption of some type, that they’ll get in exchange for sharing your product and you’ll find that your growth funnel continues to fill quickly.
Another great way to make social sharing even easier is through API integration with Twitter and Facebook. For those who don’t necessarily want to share their contacts, this is a great way to take advantage of social sharing. Once you’ve integrated with these API’s, every time you get someone to sign up, it will automatically post that they’re using your product, which encourages their friends to check it out.
This is a common practice within games, but you can also use it for your product. Give your users the option to unlock different features in exchange for sharing the product with their friends. For example, let’s say you have a file sharing service. You can offer a reward of additional space to those who spread the word.
The Growth Process
If you have a great product or service, people are automatically going to talk about it. Put the work into creating something that people can’t live without and your growth funnel is naturally going to remain full. This is an often overlooked aspect of product centric marketing; if you take the time to develop something and consistently go above and beyond to make your customers happy, it will organically grow on its own.
Product centric growth methods aren’t complicated. Make something great, make it fun and rewarding to share, and you’ll find that your current customers will do the hard work for you.