21 Pinterest Statistics 2024 (Active Users, Revenue & Trends)

Pinterest provides its users with a platform to store, explore, and share visual content. Many Pinners use the platform for inspiration and ideas for their purchases and decor and to explore new things. 

As a result of this unique approach, Pinterest is the 15th most popular social media platform worldwide, with a nearly half a billion user base. 

To provide further insights about Pinterest, I have compiled the latest stats on Pinterest users, user demographics, financials, and more. 

Pinterest Statistics – Top Picks (2024)

Below are some of our selected set of statistics for Pinterest that will give you an idea about the platform in 2023 and predict its path in 2024.

• Pinterest had 498 million monthly active users in 2023.
• Pinterest is the 15th largest social media platform.
• 79.5% of the Pinterest users are female, while 17.6% are male. 
• Pinterest generated a revenue of $3.055 billion in 2023.
• Pinterest is anticipated to generate a revenue of $3.73 billion through ads in 2024.
• 96% of the top searches on Pinterest are unbranded.

1. Pinterest Monthly Active Users

Pinterest has over 498 million monthly active users as of 2024.

By the end of 2023, Pinterest had 498 million monthly active users worldwide.

That was an increase of 10.67% in the monthly active users compared to the previous year. In 2022, Pinterest had 450 million active users. 

Pinterest’s active users grew significantly from 160 million in 2016 to 498 million in 2023. 

Here is a table displaying the number of monthly active users of Pinterest recorded over the years.

Year	Number of Monthly Active Users
2023	498 million
2022	450 million
2021	431 million
2020	459 million
2019	335 million
2018	265 million
2017	216 million
2016	160 million

2. Pinterest Monthly Active Users by Region

A total of 97 million monthly active users on Pinterest are from the United States.

Comparatively, the 401 million Pinterest users reside in other countries. 

The number of Pinterest users in the United States increased by just 2 million, while Pinterest users in other countries grew by 46 million.  

Let us break down the Pinterest MAUs even further. Below is the list of Pinterest’s Monthly Active Users based on regions:

Year	The United States of America	Outside USA(International)
2023	97 million	401 million
2022	95 million	355 million
2021	86 million	346 million
2020	98 million	361 million
2019	88 million	247 million
2018	82 million	184 million

3. Pinterest Is the 15th Largest Social Media Platform Worldwide

With 498 million active users, Pinterest ranks 15th on the list of top social media platforms worldwide. 

Pinterest has managed to outrank platforms like Reddit and Quora but is behind giants like Facebook, Instagram, TikTok, Twitter, and Snapchat.

Here is a table that shows the top Social media platforms worldwide and their active users.

Rank	Social Media Platform	Number of Active Users
1	Facebook	3,049 million
2	YouTube	2,491 million
3	Whatsapp	2,000 million
4	Instagram	2,000 million
5	TikTok	1,562 million
6	WeChat	1,336 million
7	Facebook Messenger	979 million
8	Telegram	800 million
9	Douyin	752 million
10	Snapchat	750 million
11	Kuaishou	685 million
12	Twitter/ X	619 million
13	Sina Weibo	605 million
14	QQ	558 million
15	Pinterest	498 million

Pinterest Demographics

Demographics play a very important role in laying out a marketing plan. People are bound to make decisions based on their genders and nationalities; understanding the source of Pinterest users will greatly help marketers. Let’s have a look at some interesting Pinterest demographics.

4. Pinterest Age Demographics

Nearly 8 in 10 Pinterest users are female, while 17.6% of the Pinterest users are male. 2.9% of Pinterest’s global users did not specify their gender.

That equals 395.9 million female users and 87.65 million male users.  Meanwhile, 14.44 million Pinterest users have not specified their gender. 

Here is the breakdown of Pinterest users by Gender. 

Gender	Share of Pinterest Users	Users in Numbers
Female	79.5%	395.9 million
Male	17.6%	87.65 million
Unspecified	2.9%	14.44 million

5. Pinterest Age Demographics

58% of Pinterest users are aged between 18 to 34.

3 in 10 Pinterest users belong to the age group of 25 to 34 years, while 28% of the users are aged 18 to 24. 

On the other hand, only 4.5% of the users are over 65 years old.

Here is a table displaying a detailed breakdown of the age of Pinterest users.

Age	Share of Pinterest Users
18 to 24 years	28.0%
25 to 34 years	30.0%
35 to 44 years	17.5%
45 to 54 years	11.5%
55 to 64 years	8.5%
Over 65 years	4.5%

6. Countries with the Most Pinterest Users

With 98.6 million users, the United States had the highest number of Pinterest users worldwide in 2023.

Brazil follows the United States in the list with 40.1 million Pinterest users. The difference between the number of Pinterest users in Brazil and the United States is over 58 million. 

Here is a table displaying the countries with the highest Pinterest users.

Country	Number of Pinterest Users
United States	98.6 million
Brazil	40.1 million
Mexico	28.3 million
Germany	16.6 million
Argentina	11.8 million
France	11.8 million
Canada	10.8 million
United Kingdom	10.1 million
Colombia	9.8 million
Italy	9.2 million

Pinterest Financial Statistics

This section will discuss all the facts and figures related to Pinterest’s financials. You can expect coverage of the platforms’ revenue, ARPU, Advertisement spending, and much more below. Let’s dive into it.

8. Pinterest Revenue Statistics

Pinterest generated a revenue of $3.055 billion in 2023.

This was a 9.01% increase from 2022, when the platform generated $2.80 billion. 

The revenue of Pinterest in the last quarter of 2023 was recorded to be $981 million. This quarter had an all-time high Pinterest revenue compared to the past quarters. 

Revenue of Pinterest in Q4 2023 witnessed a YoY growth of 11.86%.

Here is a table displaying the Pinterest revenue recorded over the years.

Year	Pinterest Revenue
2023	$3,055 million
2022	$2,803 million
2021	$2,578 million
2020	$1,693 million
2019	$1,143 million
2018	$756 million
2017	$473 million

9. Pinterest Revenue by Region

Pinterest generated a revenue of over $2.4 billion in the United States in 2023.

Revenue generated by the platform in Europe was $483 million. The rest of the world contributed a revenue of 125 million. 

Here is a table displaying the revenue generated by Pinterest in the United States and the rest of the world. 

Year	The United States of America	Outside USA(International)
2023	$2,448 million	$608 million
2022	$2,309 million	$493 million
2021	$2,016 million	$562 million
2020	$1,425 million	$268 million
2019	$1,026 million	$117 million
2018	$697.17 million	$58.76 million
2017	$443.84 million	$29.01 million

10. Pinterest Average Revenue Per User (ARPU)

Pinterest’s average revenue per user was $2 in the fourth quarter of 2023. This is the highest average revenue per user recorded by the company.

Meanwhile, in Q3 and Q2 of 2022, the ARPU of Pinterest was $1.61 and $1.53, respectively. 

Further, the yearly average of Pinterest’s ARPU is $1.62.

Here is a table displaying the average revenue per user of Pinterest recorded over the past quarters. 

Quarter-Year	Average Revenue Per User
Q4 2023	$2
Q3 2023	$1.61
Q2 2023	$1.53
Q1 2023	$1.32
Q4 2022	$1.96
Q3 2022	$1.56
Q2 2022	$1.54
Q1 2022	$1.33

11. Pinterest Global Annual Net Income

In 2023, Pinterest had to face a loss of $36 million in 2023. 

Comparatively, Pinterest faced a loss of $96 million in 2022. The net loss reached a peak in 2019, resulting in a loss of $1.36 billion U.S. dollars.

Pinterest registered a positive net income only in 2021 for the first time in its history. Pinterest’s net income for 2021 was $316.4 million U.S. dollars.

Below is the overview of Pinterest’s Global Annual Net Income

Year	Global Annual Net Income
2023	-36 million
2022	-96 million
2021	316.4 million
2020	-128.32 million
2019	-1361.37 million
2018	-62.9 million
2017	-130.44 million
2016	-182.1 million

12. Annual Sales and Marketing Expenditure of Pinterest

The sales and marketing expenditure of Pinterest in 2023 was $911.17 million.

This was a decrease of 2.35% compared to the previous year. In 2022, Pinterest spent $933.13 million on sales and marketing. 

Below is the breakdown of Pinterest’s sales and marketing expenditure since 2016

Year	Annual Sales and Marketing Expenditures.
2023	911.17 million
2022	933.13 million
2021	641.28 million
2020	442.81 million
2019	611.59 million
2018	259.93 million
2017	162.51 million
2016	104.1 million

Other Important Pinterest Statistics

You will read miscellaneous Pinterest Statistics here that need attention if you wish to use the platform for product promotion.

13. 85.9% of Pinterest users also use Instagram

As a result, Instagram is the social media network with the most users overlapping with Pinterest.

Facebook has the second highest audience overlap, with 82.4% of Pinterest users using Facebook. 

 Reddit is the social media platform with the least audience overlap with Pinterest.

14. Pinterest is used by 82% of Users on their smartphones.

If you are a marketer and have a blog or website, make sure it’s responsive on mobile phones. 

15. Nearly 1 billion videos are viewed on Pinterest daily.

Creating videos is a great way to engage the audience with your brand.
73% of users prefer short-form videos over long-form. Hence, you can make use of short-form video content to educate users about your brand and spread awareness through Pinterest. 

16. Unbranded searches account for 97% of the top Pinterest searches.

This highlights that Pinterest users are open to unbranded products, increasing your chances of making a sale. 

17. 80% of Pinterest users say the platform makes them feel good

The platform has banned all political advertisements since 2018. Pinterest has a good content filtration team, and thus, more people feel comfortable and positive on the platform.

18. Over 7 out of 10 Pinterest users say that they are shopping frequently

75% of the weekly Pinterest users reported that they shop frequently. Weekly Pinterest users enjoy buying 40% more compared to other users.

19. Pinterest sees over 5 billion searches every month

According to Pinterest’s SVP of Products, Naveen Gavini, the platform’s search engine records over 5 billion searches every month. Gen-Zers are the most active audience on Pinterest, with increased searches of 31% YoY.

Pinterest Ad Statistics

Pinterest is one of the most considered platforms for advertisement and paid campaigns. Let’s look at some facts about Pinterest Ads. 

20. Pinterest Ad Revenue

Pinterest is expected to generate $3.73 billion through Ads. 

This will be an increase of 14.067% in the ad revenue compared to the forecasted ad revenue of 2023. In 2022, Pinterest generated $2.80 billion in Ad revenue. 

Further, by 2027, TikTok’s Ad revenue is forecasted to reach $5.13 billion. This will be an increase of 83.21% in its ad revenue between 2022 and 2027. 

Here is a table displaying the Pinterest Ad revenue recorded over the years.

Year	Pinterest Ad Revenue
2027*	$5.13 billion
2026*	$4.67 billion
2025*	$4.20 billion
2024*	$3.73 billion
2023*	$3.27 billion
2022	$2.80 billion
2021	$2.58 billion
2020	$1.69 billion
2019	$1.14 billion

21. 80% of predictions on Pinterest are correct

As a marketer or business owner, you must know your audience before you advertise your products. While no one has the ability to see the future, Pinterest is popular for making good assumptions for the advertisers’ target audience.

 Out of ten Pinterest predictions, eight came out to be true. So, if you are thinking about setting up advertising campaigns, Pinterest can be a great source of information. 

Pinterest Trends for 2024

Pinterest is growing at an exponential rate. It is an aesthetic-dominated platform, to say the least. You have already seen the up-to-date data for 2023 in this post; now, let us have a look at the trends for 2024. This trend data is sourced from the official Pinterest report.

Let us break it down for you so you can take full advantage of the platform in 2024.

Below are some of the topics that you should be targeting on Pinterest in 2024 to gain more reach:

• Blue Beauty
• Groovy Nuptials
• Jazz Revival
• Bow Stacking
• Tropic Like It’s Hot
• Cute Coins
• Making a Racket
• Knockout Workouts
• Give a Scrap.
• Western Gothic
• Hot Metals and more.

See the detailed report here.

Reasons to Trust Pinterest Official Trends for 2024

For the past three years, Pinterest has been rolling out its trends report, and they have a whopping 80% success rate with it. Below are some pointers for you regarding Pinterest Trends:

1.) Pinterest Trends Take off 20% faster than trends across other social media platforms.

2.) Trends on Pinterest sustained monthly growth of more than 20% longer than trends on the rest of the internet.

3.) When people engage with trends on Pinterest, they don’t just search for them once; they often revisit them!

Conclusion: Pinterest Is The 15th Most Popular Social Media Platform

Pinterest is one of the fastest-growing and most influential social media apps worldwide. 

Additionally, it is one of the most preferred platforms by shoppers. 85% of the Pinners admitted that they go to Pinterest for ideas before they start a new project. Another 46% of the weekly Pinners stated that Pinterest helped them discover new products.

Hence, Pinterest provides businesses with a platform to connect with their target audience and boost their sales. 

That was all about Pinterest Statistics, you can visit again later for all the latest updates.

More On Pinterest:

• How To Sell On Pinterest

Sources:

• Pinterest
• Statista
• Wikipedia
• Hootsuite
• Business of apps
• Backlinko
• Y charts
• Influencer marketing hub
• Data Reportal
• Oberlo
• Pinterest Investor Relations
• Macrotrends