TikTok is the most important social media platform for marketers because of its huge audience base and popularity, with a 1.092 billion adult user base.
If you are a marketer looking to capitalize on TikTok’s popularity, you are at the right place. We have gathered all the figures related to TikTok Age Demographics that will help you optimize your campaign.
Without wasting a moment, let’s get into it.
TikTok Age Demographics (Top Picks)
Understanding TikTok’s age demographics is essential for marketers and researchers. Explore the platform’s user age distribution trends and insights here.
- TikTok has 1.72 billion users worldwide.
- 38.5% of TikTok users worldwide fall under the age group of 18 to 24 years old.
- There are 45 million Gen Z TikTok users in the United States as of 2023.
- Globally, 19.5% of TikTok female users are aged between 18 to 24 years old.
- Southern America has 165.3 million TikTok users above 18 years old.
- In the United States, 116.5 million monthly active users of TikTok are above the age of 18.
- TikTok’s penetration is the highest in Saudi Arabia.
- More than 50% of TikTok creators are aged between 18 to 24 years.
- Khabane Lame is the most-followed TikTok creator worldwide, with over 160 million followers.
- Charli D’Amelio was the top TikTok creator by earnings.
How Many TikTok Users Are In 2024?
TikTok ranks 5th by monthly active users among all social media platforms.
This section will explore all the essential statistics related to the number of TikTok users.
- TikTok had 1.72 billion users worldwide in the second quarter of 2023.
Additionally, TikTok has 1.092 billion monthly active users over 18 years old.
Globally, there are 4.9 billion internet users. Of these, 35.97% use TikTok.
This table shows the TikTok users from the first quarter of 2018 to the second quarter of 2023.
| Quarter | The Monthly Active Users Of TikTok |
| Q2 of 2023 | 1.727 billion |
| Q1 of 2023 | 1.677 billion |
| Q4 of 2022 | 1.601 billion |
| Q3 of 2022 | 1.534 billion |
| Q2 of 2022 | 1.466 billion |
| Q1 of 2022 | 1.398 billion |
| Q4 of 2021 | 1.212 billion |
| Q3 of 2021 | 1.037 billion |
| Q2 of 2021 | 0.902 billion |
| Q1 of 2021 | 0.812 billion |
| Q4 of 2020 | 0.756 billion |
| Q3 of 2020 | 0.667 billion |
| Q2 of 2020 | 0.700 billion |
| Q1 of 2020 | 0.583 billion |
| Q4 of 2019 | 0.508 billion |
| Q3 of 2019 | 0.439 billion |
| Q2 of 2019 | 0.381 billion |
| Q1 of 2019 | 0.333 billion |
| Q4 of 2018 | 0.271 billion |
| Q3 of 2018 | 0.198 billion |
| Q2 of 2018 | 0.133 billion |
| Q1 of 2018 | 0.085 billion |
Source: Business of Apps.
TikTok Users By Age
TikTok’s audience is on the younger side with 71% of users being between the age of 18 to 34 years.
In this section, let’s get all the essential statistics related to TikTok users’ age.
- 38.5% of TikTok users worldwide fall under the age group of 18 to 24 years old.
Globally. The most number of TikTok users are aged between 18 to 24 years old, accounting for 419.9 million users.
The second largest age group is between 25 to 34 years old, which accounts for 354.8 million TikTok users.
This table shows the TikTok users by age.
| Age Group | Share Of TikTok Users | The Number Of TikTok Users |
| 18 to 24 years | 38.5% | 419.9 million |
| 25 to 34 years | 32.5% | 354.8 million |
| 35 to 44 years | 15.6% | 170 million |
| 45 to 54 years | 8% | 87.3 million |
| More than 55 years | 5.5% | 60.1 million |
- In the United States, 47.4% of TikTok users are under 29 years old.
In the United States, the largest portion of TikTok users are under 30 years. If we break it down further, 25% of TikTok users are aged between 10 to 19 years old.
This table shows the TikTok user in the United States by age.
| Age Group | The Share Of TikTok Users |
| 10 to 19 years | 25% |
| 20 to 29 years | 22.4% |
| 30 to 39 years | 21.7% |
| 40 to 49 years | 20.3% |
| More than 50 years | 11% |
- There are 45 million Gen Z TikTok users in the United States as of 2023.
38.62% of TikTok users in the United States are Gen Zs.
This figure was just 19.80 million in 2019. It is predicted that there will be 48.80 million Gen Z TikTok Users by 2025.
This table shows the Gen Z TikTok users in the United States over the years:
| Year | The Number of Gen Z TikTok Users in The United States |
| 2025 | 48.80 million |
| 2024 | 48.30 million |
| 2023 | 45 million |
| 2022 | 41.40 million |
| 2021 | 37.30 million |
| 2020 | 29.90 million |
| 2019 | 19.80 million |
Source: Data Reportal, eMarketers.
TikTok Users By Gender
It is worth noting that TikTok has more female users than male. Let’s see all the essential statistics related to TikTok users by gender and age in this section.
- 53.4% of TikTok users are females.
Many social media platforms have the highest number of male users. But, TikTok is dominated by Female users.
TikTok has 46.6% of male users as compared with female users.
- Globally, 19.5% of TikTok female users are aged between 18 to 24.
25 to 34 years is the only age group where the percentage of Male TikTok users is more than that of Females.
This table shows the TikTok users by age and gender.
| Age Group | Female TikTok Users | Male TikTok Users |
| 18 to 24 years | 19.5% | 17.8% |
| 25 to 34 years | 16.3% | 16.6% |
| 35 to 44 years | 7.9% | 7.8% |
| 45 to 54 years | 4.3% | 4% |
| More than 55 years | 3.2% | 2.6% |
Source: Data Reportal, Statista.
TikTok Users By Region
TikTok has massive popularity in Southeastern Asia and the United States.
Let’s get detailed statistics about TikTok users by region in this section.
- There are 165.3 million TikTok users above 18 years old in Southern America.
The top region with the most number of TikTok users is Southeastern Asia, which has 276.1 million TikTok users.
Southern America is the second-top region by the number of TikTok users.
This table shows regions with TikTok users above 28 years old.
| Region | The Number Of TikTok Users |
| Northern America | 127.4 million |
| Central America | 62.4 million |
| Southern America | 165.3 million |
| Western Europe | 57.5 million |
| Northern Europe | 30.4 million |
| Southern Europe | 41.9 million |
| Eastern Europe | 93 million |
| Northern Africa | 34.7 million |
| Southern Africa | 12.8 million |
| Western Asia | 110.2 million |
| Central Asia | 11.1 million |
| Southern Aisa | 27.5 million |
| Southeastern Asia | 276.1 million |
| Eastern Asia | 31.9 million |
| Oceania | 9.9 million |
- In the United States, 116.5 million monthly active users of TikTok are above the age of 18 years.
This table shows the top countries with TikTok users above 18 years old.
| Top Countries | The Number of |
| The United States | 116.5 million |
| Indonesia | 113 million |
| Brazil | 84.1 million |
| Mexico | 62.4 million |
| Russia | 51.2 million |
| Vietnam | 50.6 million |
| Philippines | 41.4 million |
| Thailand | 41.1 million |
| Turkey | 31 million |
| Saudi Arabia | 28.4 million |
Source: Data Reportal.
TikTok Users By Penetration
- TikTok’s penetration is the highest in Saudi Arabia.
The global TikTok penetration is 19.4%, which is very low compared to Saudi Arabia. The second-largest penetration of TikTok is in the United Arab Emirates, with 104.7%.
U.A.E is closely followed by Iraq, with 100.4%.
This table shows the TikTok penetration rate by top country.
| Top Country | TikTok Penetration |
| Saudi Arabia | 110.7% |
| The United Arab Emirates | 104.7% |
| Iraq | 100.4% |
| Kuwait | 100.3% |
| Qatar | 94.1% |
| Kazakhstan | 86.2% |
| Ecuador | 84.7% |
| Malaysia | 80.6% |
| Bahrain | 79.6% |
| Lebanon | 79.2% |
| Peru | 76.5% |
| Chile | 76.1% |
| Thailand | 70.4% |
| Vietnam | 69.8% |
| Mexico | 68.9% |
| Cambodia | 66.8% |
| Belarus | 63.7% |
| Israel | 62.2% |
| Uruguay | 58.4% |
| Indonesia | 58.3% |
- The hours spent on TikTok increased by 74% in Singapore.
Globally, the hours spent on TikTok increased by 48%.
This table shows the year-over-year growth in the hours spent on TikTok by country.
| Top Country | Year-Over-Year Growth |
| Singapore | 74% |
| Indonesia | 67% |
| Russia | 51% |
| Worldwide | 48% |
| Brazil | 44% |
| Australia | 40% |
| Mexico | 37% |
| The United Kingdom | 37% |
| Turkey | 35% |
| Canada | 32% |
| Argentina | 29% |
Source: Exploding Topics.
TikTok Creators By Age
More than 80% of TikTok creators fall under the age group of under 13 years to 24 years old. Let’s get all the essential statistics related to TikTok creators by age.
- More than 50% of TikTok creators are aged between 18 to 24 years.
If we break it down, then 8.7% of creators on TikTok are under 13 years old, while 18.67% are aged between 13 to 17 years old.
This table shows the TikTok creators by age.
| Age Group | Share Of TikTok Creators |
| Under 13 years | 8.7% |
| 13 to 17 years | 18.67% |
| 18 to 24 years | 52.83% |
| 25 to 34 years | 15.03% |
| 35 to 44 years | 2.75% |
| 45 to 54 years | 1.65% |
| More than 55 years | 0.36% |
Source: Exploding Topics.
Top TikTok Creators By Age
According to Statista, there are more than 100K TikTok influencers globally. Of these, only a few earn more than $5 million. Let’s see all the vital statistics related to Top TikTok creators.
- Khabane Lame is the most-followed TikTok creator worldwide, with over 160 million followers.
He also has over 2.3 billion likes.
Charli D’Amelio is the second-top creator on TikTok, with 150.9 million followers and 11.4 billion likes.
This table shows the top TikTok creators by age, followers, and likes.
| Creator | Age | Followers | Likes |
| Khabane Lame | 23 years old | 160 million | 2.3 billion |
| Charli D’Amelio | 19 years old | 150.9 million | 11.4 billion |
| Bella Poarch | 26 years old | 92.7 million | 2.3 billion |
| Addison Rae | 22 years old | 88.6 million | 5.8 billion |
| Jimmy Donaldson | 25 years old | 84 million | 0.85 billion |
| Zach King | 33 years old | 77.7 million | 1 billion |
| Kimberly Loaiza | 25 years old | 75.6 million | 4.7 billion |
| Will Smith | 54 years old | 73.3 million | 0.51 billion |
| Burak Ozdemir | 29 years old | 71.7 million | 1.4 billion |
| Dwayne Johnson | 51 years old | 71.1 million | 0.48 billion |
| Dominik Robledo | 21 years old | 66.8 million | 4.1 billion |
| BTS | 25 to 30 years old | 60.4 million | 1.1 billion |
| Selena Gomez | 30 years old | 58.6 million | 0.54 billion |
| Jason Derulo | 33 years old | 58 million | 1.2 billion |
| Dixie D’Amelio | 21 years old | 57.1 million | 3.3 billion |
- Charli D’Amelio was the top TikTok creator by earnings, with $17.5 million in 2021.
At the age of 17, Charli D’Amelio was earning the most on TikTok in 2021. Dixie D’Amelio was the second top TikTok creator, with 10 million.
This table shows the top TikTok creators by Earnings.
| TikTok Creator | Age | Earnings |
| Charli D’Amelio | 17 years old | $17.5 million |
| Dixie D’Amelio | 20 years old | $10 million |
| Addison Rae | 21 years old | $8.5 million |
| Bella Poarch | 24 years old | $5 million |
| Josh Richards | 19 years old | $5 million |
| Kris Collins | 25 years old | $4.75 million |
| Avani Gregg | 19 years old | $4.75 million |
Source: Exploding Topics.
Related Read:
Conclusion: TikTok Age Demographics (2024)
That’s all about TikTok age demographics..!
The user base of TikTok is increasing rapidly, and there is no sign of slowing down. If you haven’t already, it is high time to take your brand on TikTok.
If you know more facts and figures related to the Demography of TikTok users or want to add to this article, please let us know in the comment section below.
FAQs
TikTok’s target audience is the young generation, mainly the age groups of 16 to 24 and 25 to 44 years.
It may be because some senior people do not use social media, or maybe they simply do not know about TikTok.
The main competitor of TikTok is Clash. Other competitors are Triller, Instagram, Dubmash, Byte, Funimate, Cheez, etc.
The Chinese version of TikTok ‘Douyin’ has 730 million monthly active users as of 2023. 33% of Douyin users are under the age of 26.
TikTok has been downloaded 3.5 billion times as of 2023. Also, it was the most downloaded app worldwide in 2022, with 879.2 million downloads.
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