14+ Ecommerce Statistics 2024 (Facts, Data & Trends)

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Today, the eCommerce industry is rocking the world. The fate of eCommerce completely changed after the COVID-19 pandemic.

Even after the restrictions are lifted, most people still prefer eCommerce over physical stores. So it is high time you start your own eCommerce store.

In this article, we have gathered all the essential statistics to help you understand the e-commerce industry, which can help you to build a strong online business.

Without wasting a moment, let’s get into it. Shall we?

14+ Ecommerce Statistics You Should Know In 2024

Here are up-to-date statistics and factors across all eCommerce sectors.

1. Top Ecommerce Statistics 

  • Currently, there are over 26 million eCommerce stores worldwide. With more merchants starting their online businesses, the number of online stores is increasing drastically.
  • There are 9.5 billion e-commerce stores in the United States as of 2023. 36.53% of all e-commerce stores are in the United States.
  • More than 2.64 billion people are shopping online as of 2023.
  • The global e-commerce sales are $6,310 billion as of 2023, and it is expected to grow to $8,148 billion in 2026. 
  • According to an online survey, a consumer makes an average of 19 transactions annually. 
  • By 2040, the eCommerce industry is expected to account for 95% of all purchases.
  •  In April 2023, Amazon recorded 4.8 billion monthly visitors making it the world’s top online retailer. The second top online retailer is eBay, with 1.2 billion visitors.

2. General Ecommerce Statistics

  • Digital wallets are the most preferred payment method, accounting for 49% of the transaction value, while credit cards hold the second place with 20%. Debit cards are in third place with 12%.

This table shows the top global e-commerce payment methods. 

Payment Methods 20232026*
Digital Wallet49%54%
Credit Card20%16%
Debit Card12%10%
Buy Now Pay Later5%6%
Cash On Delivery2%1%
Others (Cryptocurrency, PostPay, etc)2%2%


  • 72% of consumers prefer purchases from websites in their mother tongue, while 87% prefer English-only websites. 

This table shows the consumer behavior in language preference. 

Consumer Behavior In Language PreferenceShare of Respondents
Prefer to purchase from a website in their mother tongue72%
English-only website87%
English-proficient choose to read content in the local language65%
Consider Product info in the chosen language more critical than the price56%
  • 72% of eCommerce sites don’t have a guest checkout option. So if you don’t have a prominent guest checkout option, be prepared for a lot of abandoned carts.
  • Due to a complicated return policy, 80% of shoppers avoid shopping on a website.
  • The CTA (Call to Action) button is missing on 70% of eCommerce websites.
  • By 2025, there will be 2.77 billion online shoppers worldwide.

This table shows the number of online shoppers from 2020 to 2025. 

YearThe Number of Online Shoppers
2025*2.77 billion
2024*2.71 billion
20232.64 billion
20222.56 billion
20212.48 billion
20202.37 billion


  • A study by Drift shows that almost 50% of people bought products through a site’s chatbot.
  • Globally, eCommerce companies lost $756 billion due to insufficient personalization in 2021.

Source: Oberlo, MarketSplsh.

3. Global Ecommerce Statistics

  • Currently, there are 9.1 million online retailers around the globe, of which 2.5 million are in the US.
  • Only 2.9% of eCommerce visitors convert into consumers.
  • China, the United States, and the United Kingdom are the top three e-commerce markets. As of 2023, China generated $3,023.66 billion in e-commerce sales, while the United States generated around $1,163.49 billion, and the United Kingdom generated $195.97 billion. 

This table shows the top 10 countries by e-commerce sales. 

Top CountryE-commerce Sales
China$3,023.66 Billion
The United States$1,163.49 Billion
The United Kingdom$195.97 Billion
Japan$193.42 Billion
South Korea$147.43 Billion
India$118.9 Billion
Germany$97.32 Billion
Indonesia$97.14 Billion
Canada$82.81 Billion
France$79.36 Billion
  • The Philippines is the leading country in retail eCommerce, with a 25.9% growth in 2022. India is in second place with 25.5% growth.

This table shows the top 10 countries by e-commerce growth rate. 

Top CountryE-commerce Growth
Brazil 22.20%
Vietnam 19%
Thailand 18%
The United States15.9%
  • 80% of the world’s population aged 16-24 shops online, while 78% of the 25-54 age group purchases online. 
  • Amazon is estimated to have around 50% of all sales in 2021. 

Source: Oberlo, eMarketers, Retail Dive.

4. US Specific Ecommerce Statistics 

  • In the second quarter of 2023, e-commerce sales were $277.6 billion in the United States.
  • In the United States, E-commerce sales increased by 15.4% in the second quarter of 2023.

This table shows the e-commerce sales in the United States from the second quarter of 2022 to the second quarter of 2023. 

QuarterE-commerce Sales In The United States
Q2 of 2023$277.6 billion
Q1 of 2023$271.9 billion
Q4 of 2022$264.7 billion
Q3 of 2022$264.027 billion
Q2 of 2022$258.2 billion
  • The top reason people shop online in the US is flexible home delivery.
  • 48% of US shoppers always do online research before buying a product.
  • Smartphones are mostly used in the US for ordering online products.
  • Clothing is the most commonly returned product type.

This table shows the top online shopping categories in the United States in 2023. 

Top Online Shopping CategoriesRevenue
Toys, Hobby, and DIY$256 billion
Fashion$164 billion
Electronics$131 billion
Beauty, Health, Personal, and Household care$93 billion
Furniture$90 billion
  • Toys, hobby, and DIY is the top online shopping category in the United States, with $256 billion in revenue.
  • Amazon is undoubtedly the leading eCommerce in the US.
  • In the United States, Kroger is the leading eCommerce grocery store, while Macy’s is the leading online departmental store.
  • 84% of US shoppers check a brand’s social media before buying a product.
  • Amazon to take 50% of the United States’ e-commerce share by 2023.

Source: United States Census Bureau, Oberlo, Shopify.

5. General Ecommerce Statistics

  • Free shipping is the top reason people shop online. 49.7% of people agreed that free shipping is the main reason they shop online, while 38% shop because of discounts and coupons.

This table shows the top reasons people shop online in 2023. 

Top ReasonsShare of Respondents
Free Delivery49.7%
Coupons and Discounts38%
Easy Return Policy33.5%
Reviews From Other Shoppers29.8%
Fast and Easy Checkout Process27.9%
Good Comments and More Likes On Social Media19.3%
Cash On Delivery Option17.3%
Product and Company is eco-friendly16.2%
Interest-free installments14%
Social Media “Buy” button13.8%
  • Almost 60% of the world’s population visits Amazon.com first while shopping online.
  • 80% of the time, consumers rely on family and friends’ advice. 
  • 55% of online consumers tell their family and friends if they are dissatisfied with an online product or company.
  • Conversion Rate Optimization (CRO) strategies are missing from 68% of small eCommerce businesses.
  • Millennials like to shop from eCommerce websites because they can purchase anything 24/7. 

Source: Oberlo.

6. Ecommerce Platform Statistics

  • Shopify and WooCommerce are the two most popular eCommerce platforms.
  • Shopify holds 28% of the e-commerce platform market share worldwide in 2023, while WooCommerce Checkout holds 17%.

This table shows the top e-commerce platforms in the United States by market share. 

E-commerce PlatformsMarket Shares
WooCommerce Checkout17%
Wix Stores17%
Squarespace Add to Cart14%
Ecwid 4%
  • WooCommerce is powering over 6.18 million live websites as a WordPress plugin.
  • Shopify has 4.3 million active merchants.
  • Wix hosts 657K active stores.
  • More than 250K merchants use Magento to sell their products.

Source: BuiltWith, Statista.

7. M-Commerce Statistics

  • Out of all visits to eCommerce websites, 70% come from mobile devices.
  • 7 out of 10 shoppers purchase items from their smartphones to save time.
  • 93% of the time, people compare online deals from their devices.
  • Compared to a mobile website, the conversion rates of mobile applications are three times higher.
  • As of 2023, smartphone users generated $$4.089 billion in retail eCommerce. 

This table shows the M-commerce sales worldwide from 2020 to 2025. 

YearM-commerce Sales
2025*$4.999 billion
2024*$4.541 billion
2023$4.089 billion
2022$3.643 billion
2021$3.203 billion
2020$2.721 billion


  • Globally, 66.5% of total e-commerce sales come from m-commerce and 14.3% of total retail sales as of 2023.

This table shows the share of m-commerce in total retail and ecommerce sales from 2020 to 2025. 

YearShare of m-commerce in e-commerce salesShare of m-commerce in retail sales
  • M-Commerce accounts for over 45% of all online sales in the US.
  • In Asia-Pacific, m-commerce sales shares are 79.9% of retail e-commerce shares, which are the highest in all regions.

This table shows the share of m-commerce in retail e-commerce sales by region. 

RegionM-commerce share in retail e-commerce sales
Middle East & Africa66.4%
Southeast Asia64.6%
Latine America59.4%
Western Europe 46.8%
Central & Eastern Europe 40.3%
North America 40.10%
  • Mobile and digital wallets make 45% of eCommerce Store payments.

Source: eMarketers.

8. Email Commerce Statistics

  • 61% of the population likes to be approached by eCommerce businesses via email.
  • Personalized emails’ conversion rate is six times higher than non-personalized emails.
  • Ad campaigns of email commerce observe an open rate of 17%.
  • Abandoned cart emails account for an average open rate of 45%. 
  • Email campaigns have a 4,400% ROI (Return on Investment). 
  • Segmented email campaigns see revenue growth of 760%.
  • 4% of all marketing emails end up in spam folders or never get delivered to visitors/customers.
  • 20% of all traffic comes from email marketing, leading to successful eCommerce sales.
  • Emails with valid transactional information get 8x higher click-through rates than others and generate 6x revenue.
  • A study conducted by OptionMonster shows that 60% of respondents made a purchase after receiving a promotional email.

9. Social Commerce Statistics

  • Ecommerce stores with social media pages/profiles got 32% more sales than others.
  • The global social commerce sales are $1,298 billion as of 2023. 
  • The global social commerce sales are expected to reach $2,900 billion by 2026.

This table shows the global social commerce sales from 2022 to 2026. 

YearSocial Commerce Sales
2026*$2,900 billion
2025*$2,221 billion
2024*$1,698 billion
2023$1,298 billion
2022$992 billion


  • From 2022 to 2030, social commerce is projected to grow at a CAGR (Compound Annual Growth Rate) of 30.8%.
  • Social media posts with less than 80 characters get a higher engagement rate of 65.9%.
  • Social pages of eCommerce sites create an average of five posts per week.
  • The highest average order value of a social media platform is $66.75, which is held by Polyvore. Instagram and Pinterest at second and third place with an average order value of $65 and $58.95, respectively.

This table shows the average order value by the social media platform. 

Social Media PlatformAverage Order Value
  • Businesses gain an average of $6.5 for every dollar spent on influencer marketing campaigns. 
  • More than 75% of shoppers rely on social media platforms before making any purchase.
  • Posts with images get higher engagement rates. They also get 85% CTR and 50% more likes. 
  • Facebook holds the record for most eCommerce orders (85%).

10. Ecommerce Growth Statistics

  • As of 2023, the e-commerce sales growth rate is 8.9%, and it is expected to be 9.4% in 2024.

This table shows the e-commerce sales growth rates from 2023 to 2027. 

YearE-commerce Sales Growth Rate
  • The global e-commerce sales are $6,310 billion as of 2023, and it is expected to grow to $8,148 billion in 2026.

This table shows the global e-commerce sales from 2014 to 2026. 

YearThe Global E-commerce Sales
2026*$8,148 billion
2025*$7,528 billion
2024*$6,913 billion
2023$6,310 billion
2022$5,717 billion
2021$5,211 billion
2020$4,248 billion
2019$3,351 billion
2018$2,982 billion
2017$2,3 82 billion
2016$1,845 billion
2015$1,548 billion
2014$1,336 billion


  • India is expected to see exponential growth in the eCommerce sector by 2025.
  • India is expected to have the highest annual growth rate (CAGR) in retail e-commerce, with 14.11% from 2023 to 2027. 
  • In the United States, retail e-commerce sales will increase with a CAGR of 11.22% from 2023 to 2027.

This table shows the annual CAGR of retail ecommerce from 2023 to 2027 by top country. 

Top CountryRetail e-commerce CAGR
South Africa11.89%
The United States11.22%
The United Kingdom7.77%
South Korea2.89%

Source: Statista.

11. Ecommerce Shopping Cart Statistics 

  • Due to the no guest checkout option, 23% of buyers abandon their cart.
  • 20% of smart-speaker users use AI technology to place orders, also known as voice commerce.
  • 45% of small businesses report higher sales when they offer free delivery to their customers.
  • Mobile users have the most abandoned carts (79%), while tablets (70%) and PCs (67%) are second and third, respectively.
  • 85% of all online shoppers do research before placing an order.
  • 24% of shoppers pay more or add more products to their carts to get free shipping.
  • Almost 74% of shoppers say that they like to purchase when they get free shipping.
  • 35% of people prefer discounts over free shipping.
  • High additional costs (such as shipping, transaction, convenience, etc.) are the top reason for abandoned carts.
  • Checkout popups prevented 53% of shoppers from abandoning their shopping carts.
  • Slow loading pages cause 75% cart abandonment.
  • The automotive industries have the most shopping cart abandonment rate (89.11%), followed by airlines (88.87%) and fashion (88.57%) industries.

12. Gender-Specific Ecommerce Statistics

  • 85% of men shop online, while 77% of women shop online. 
  • On average, women shop seven times a year while men only shop 5.4 times.
  • Men spend an additional $11 on every online purchase.
  • Coupons and discounts influence 64% of men, while the same affects only 55% of women.
  • 14% of women are affected by marketing emails, while email campaigns influence only 8% of men.
  • Men search by item while women look for brands.

13. Shopify Statistics

  • Out of 26 million websites, only Shopify accounts for 6.95 million sites,making it the world’s top eCommerce platform.
  • 2.7 million Shopify websites are currently running in the US.
  • 4.07 million Shopify sites were active as of July 2022. 
  • Fashion is the most trending category on Shopify websites.
  • There are almost 32,181 Shopify Plus users across 175 countries as of 2023. The United States has the highest number of Shopify Plus users, with 18,767. 

Source: Demandsage.

14. WooCommerce Statistics

  • Currently,  13.98 million eCommerce websites are hosted by WooCommerce.
  • The USA has the most WooCommerce websites (almost 2.6 million).
  • Out of 13.98 million WooCommerce websites, 6.18 million were active as of September 2023.
  • WooCommerce holds 23.43% of the market share, making it the leading eCommerce platform.

Source: BultWith, Statista.

Bottom Line: Ecommerce Statistics (2024) 

The eCommerce industry has never been the same since the pandemic. With more people choosing online shopping over retail, it is crucial to know the eCommerce landscape, such as buying patterns, growth projections, consumer behavior, etc. 

With all the critical data under your belt, you can drive your online sale more effectively and strategically. 

I hope you have found this article informative. If you know more facts and figures related to e-commerce, then please let us know in the comment section below.


Which country generates the most e-commerce sales?

China is the top country in generating the highest e-commerce sales worldwide. China has generated 1.2 trillion e-commerce sales.

Which segment has the fastest growth rate?

The online food delivery and grocery segment has the fastest growth rate among all segments due to rapidly changing consumer behavior. 

Which is the top e-commerce company?

As of 2023, Amazon is the top e-commerce company in the world by market cap. In 2023, Amazon surpassed Apple and became a top e-commerce company.

Which e-commerce category generates the most sales?

Apparel and Fashion is the top sales-generating e-commerce category. By 2025, this category is expected to generate $100.5 billion in sales.

What is the failure rate of the e-commerce industry?

E-commerce businesses have a failure rate between 80% to 90%. Many businesses make mistakes during their initial days.


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