Global E-Commerce Sales Growth 2024 – 2026 (Predictions)

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Today, e-commerce has made it easy to shop online for anything. The convenience of never leaving the comfort of your home is unmatched!

Wondering how fast global e-commerce sales are growing? Look no further! This article provides comprehensive insights into the topic, including all the important statistics about e-commerce sales growth.

Global E-commerce Sales Growth In 2024

According to the latest eMarketers report, the e-commerce industry is expected to witness a significant surge in sales in the next few years. 

Global e-commerce sales are projected to increase by 8.9% by the end of 2023, reaching a total of $5.9 trillion in e-commerce sales worldwide.

The reason for this growth is attributed to the increasing number of people adopting online shopping as a preferred method of purchasing products or services.

Global E-Commerce Sales Growth From 2021 to 2026. 

According to eMarketers, In 2022, the growth rate of global e-commerce sales was 7.1%, totaling $5.4 trillion in e-commerce sales worldwide.

Global e-Commerce Sales Growth - Infographic

Industry experts predict that the growth rate for global e-commerce sales is expected to be 9.4% by the end of 2024, which is 0.5% higher than the rate in 2023. The report also forecasts that global e-commerce sales will reach $6.5 trillion in 2024.

Here is a complete breakdown of the global e-commerce sales growth rate from 2021 to 2026, which will help you understand the topic more easily.

YearThe Global E-commerce Sales Growth Rate


According to the table above, the growth rate of e-commerce sales is expected to decline after 2024. It is projected to be 8.8% in 2025, less than 0.5% compared to 2024. 

However, e-commerce sales are expected to increase in 2025, reaching $7 trillion.

Here is a breakdown of global e-commerce sales from 2021 to 2026. This information will help you understand the sales and sales growth in e-commerce during this time.

YearThe Global E-commerce Sales 
2021$5.1 trillion
2022$5.4 trillion
2023$5.9 trillion
2024*$6.5 trillion
2025*$7 trillion
2026*$7.6 trillion


But here, another study shows some different figures than Oberlo’s study. Let’s have a look at it. 

According to a study by Statista, global retail e-commerce sales reached $6.3 trillion in 2023, up from $5.7 trillion in 2022.

Here is a comprehensive overview of Statista’s study on worldwide e-commerce retail sales from 2017 to 2026.

YearRetail E-commerce Sales Worldwide
2017$2.38 trillion
2018$2.98 trillion
2019$3.35 trillion
2020$4.24 trillion
2021$5.21 trillion
2022$5.71 trillion
2023$6.31 trillion
2024*$6.91 trillion
2025*$7.52 trillion
2026*$8.14 trillion


Despite decreasing growth rates, e-commerce sales will continue to increase steadily from 2023 to 2026. 

As more people become comfortable with online shopping and as technology continues to improve, it is expected that e-commerce sales will continue to thrive in the future.

Global E-Commerce Sales Growth By Region

The United States is leading the way when it comes to contributing to e-commerce growth. This translates to a doubling of e-commerce sales in the United States by 2025, from $907.9 billion in 2022 to $1.4 trillion in 2025.

In Europe, the growth rate is expected to be slightly slower at 47%. China, which has the highest e-commerce sales, is projected to see a 15% growth in its online retail sector during this period. 

Analysts attribute the relatively slower rate in China to the fact that the country experienced its peak in online shopping growth during previous years.

Here is a table showing the e-commerce sales growth of some regions.

RegionE-Commerce Sales Growth Rate
The United States50%
Rest of the World52%

However, an alternative study presents differing insights from the earlier study regarding the growth rate of e-commerce sales by region.

Let’s delve into this other study.

As per eMarketers, Southeast Asia is expected to exhibit the highest growth rate in e-commerce sales, reaching 18.6% by 2023. Following Southeast Asia is the Middle East and Africa region, with a growth rate of 16%.

Here is a table showing the e-commerce growth rates by region as of 2023. 

RegionRetail E-Commerce Sales Growth Rate
Southeast Asia18.6%
Middle East and Africa16%
Latin America12.7%
Central And Eastern Africa10.3%
North America10.2%
Western Europe4.8%

According to the same study, the Philippines has the world’s highest e-commerce sales growth rate as of 2023, with 24.1%. India and Indonesia followed the Philippines, with 24.1% and a growth rate of 20%, respectively.

The five countries with the highest e-commerce sales growth rates worldwide are in Asia. These countries are the Philippines, India, Indonesia, Malaysia, and Thailand.

Here is an insight into the top 10 countries with e-commerce sales rate growth. 

Top CountriesRetail E-Commerce Sales Growth Rates
South Korea10.6%
The United States10.5%

E-Commerce Sales By Country

This section will explore which country has the highest e-commerce sales worldwide. Without further delay, let’s dive in.

China generates the most e-commerce sales globally, with over $3 trillion in sales as of 2023. That means more than 50% of global e-commerce sales come from China. 

China is followed by the United States, with $1,163.49 billion. Here is a table showing the complete insights into it. 

Top CountriesE-Commerce Sales
China$3,023.66 billion
The United States$1,163.49 billion
The United Kingdom$195.97 billion
Japan$193.42 billion
South Korea$147.43 billion
India$118.9 billion
Germany$97.32 billion
Indonesia$97.14 billion
Canada$82.81 billion
France$79.36 billion

These are the top 10 countries that generate the most e-commerce sales worldwide as of 2023.

The COVID-19 Impact On Global E-commerce Sales Growth 

Have you noticed something? When examining the growth rates of e-commerce sales from 2021 to 2026, which year did e-commerce sales growth peak?

In 2021, the growth rates for e-commerce globally reached 16.80%. This was the most significant year-over-year increase that analysts predict between 2021 to 2026 and can be attributed to the coronavirus pandemic. 

The COVID-19 outbreak necessitated strict global lockdowns by governments, leading to the closure of brick-and-mortar stores and consumers needing to stay home. 

As a result, online retail saw a surge in growth, with people turning to the internet for their shopping needs. 

In 2022, most countries relaxed their COVID-19 restrictions, and consumers returned to physical stores to enjoy the benefits of in-store shopping. Consequently, online retail growth rates are down relatively.

Related Read:


When was the highest e-commerce sales growth seen?

After the surge of the COVID-19 Pandemic, the world went into lockdown, and people started online shopping. As a result 2021, the e-commerce sales growth rate was 16.8%, the highest. 

 How much is the global e-commerce industry worth in 2023?

According to projections, the ecommerce market will generate $4.11 trillion by the end of 2023. This represents an estimated annual growth rate of 11.51% from 2023 to 2027, expected to result in a total market volume of $6.35 trillion by 2027.

 How big is the United States e-commerce market?

In the United States, the e-commerce industry will generate $1,011 billion by the end of 2023. Today, The United States ranks second in e-commerce market in the world. 

 What is the fastest-growing e-commerce sector?

Online grocery and food delivery is experiencing the most rapid growth in the e-commerce industry. This trend has been fueled by the global pandemic and a shift in consumer behavior, as more people opt for the convenience of ordering groceries, meals, and other food items. 

 Which country spends the most on e-commerce?

The United Kingdom spends the most on e-commerce, with $4,201 per capita. The United States and South Korea follow the United Kingdom, with $3,428 and $2,591 in e-commerce spending per capita, respectively.


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