When it comes to helping Amazon and Walmart sellers with a suite of powerful tools, Helium 10 comes at the top. This amazing platform provides a range of features with an aim to help sellers scale a successful online business.
However, Helium 10 has several pricing options, and it can get confusing to figure out which plan is right for your needs and budget.
In this article, we will take an in-depth look at Helium 10 pricing plans. We have elaborated the features as well so you can make an informed decision while purchasing a plan.
About Helium 10
Helium 10 is an all-in-one software platform designed to assist Amazon sellers with product research, listing optimization, inventory management, generating reports, tracking sales, etc. Founded in 2015, the platform integrates data from multiple sources to deliver actionable insights to sellers.

To get detailed insight, dive into our in-depth Helium 10 review here.
Helium 10 Pricing Plans (Detailed)
Here’s a detailed pricing breakdown of all the plans available on Helium 10. All the plans are available in monthly and annual subscriptions and are backed by a 7-day money-back guarantee.

Helium 10 Plans | Monthly Price | Annual Price | Best For |
Starter | $39/month | $29/month | Beginners |
Platinum | $99/month | $79/month | Growing Businesses |
Diamond | $279/month | $229/month | Advanced Users |
Elite | $399/month | – | High Volume Sellers |
1. Starter
The Starter plan starts at 39/month when billed monthly. It offers limited access to Helium 10’s core features. This plan is ideal for beginners who want to test all the advanced features of the platform without making a big investment.
Key Features of the Starter plan:
- Unlimited use of Xray
- Limited usage of Cerebro, Magnet, Black Box, and Inventory Management
- Can track 1 Amazon marketplace
- 1 user access
- Freedom Ticket access
- Connect 2 seller accounts
2. Platinum
The Platinum plan, priced at $99/month, unlocks full access to Helium 10’s suite of tools. This plan works well for established sellers looking to scale their business with Helium 10’s robust tools.
Key Features of the Platinum plan:
- All features of the Starter plan
- Full access to all Helium 10 product research tools
- Unlimited access to Cerebro and Magnet
- 5000 emails Follow-up
- 1 user access
- 20 products alerts
- Track 500 Keywords
3. Diamond
Priced at $279/month, the Diamond plan adds multi-user access and higher usage limits. This plan caters to agencies and teams managing multiple Amazon accounts and high volumes of products.
Key Features of the Diamond Plan:
- All features of the Platinum plans
- 5 User access
- Connect 5 seller accounts
- Track 2,500 keywords
- 200 products alerts
4. Elite
The Elite plan is the most premium plan of Helium 10, costing at $399/month. The plan is tailored for high-volume sellers and renowned brands selling on Amazon. If you are looking for priority support and maximum scaling opportunity, this plan is the right option.
5. Custom
For enterprise-level businesses with unique requirements, Helium 10 offers custom pricing plans. These plans can be designed with unlimited users, a dedicated account manager, maximum usage limits, and premium features as required.
Bonus: If you go for the annual subscription on Starter, Platinum, and Diamond plans, you will get a flat 25% discount on the monthly plan. You can also check out our special promotional Helium 10 coupon code to get an additional 20% discount.
What About The Helium 10 Free Plan?
Helium 10 also offers a permanently free plan with limited access to try out some of its basic features.
The free plan allows:
- 20 uses of the Black Box product research tool
- 30 days access to Trendster and Profits
- 2 daily uses of Cerebro and Magnet
- 30 days access to Frankenstein and Scribbles
- 6 Index Checker checks
- Monitor 2 ASINs with Alerts
- Track 20 keywords with the Keyword Tracker
The free plan is ideal for new users wanting to evaluate Helium 10 before upgrading to a paid plan. It offers limited but useful access to the core tools.
You can grab Helium 10 free trial and enjoy testing all the amazing features!
Which Helium 10 Plan Offers The Best Value?
The Platinum plan arguably offers the best value by balancing features and affordability. With full access to all of Helium 10’s main tools for $99/month, it’s reasonably priced for most established sellers.
The Starter plan can be limiting for growing businesses, while Diamond and Elite offer more advanced features at a higher price point. Platinum hits the sweet spot between functionality and cost.
Of course, the ideal plan still depends on your specific sellers, Platinum delivers robust capabilities without breaking the bank.
When To Upgrade To A Higher Helium 10 Plan?
Here are some indicators that it may be time to upgrade your Helium 10 plan:
- You frequently hit usage limits on tools like Keyword Tracker or Index Checker.
- You need to monitor more ASINs or send more emails than the current plan allows.
- Your inventory and number of managed listing is growing rapidly.
- You want to give team members access to Helium 10.
- You need priority support or access to advanced training.
- Your monthly revenue from Amazon has substantially increased.
As your business scales up, it’s prudent to upgrade to a higher Helium 10 plan so you don’t miss out on data and insights. The investment often pays off with greater efficiency and sales.
Related Read:
Conclusion: Helium 10 Pricing (2023)
Helium 10 offers a versatile range of pricing plans to suit solo entrepreneurs, growing businesses, and enterprise teams. Lower plans focus on core features, while higher plans enable scaling capabilities.
Carefully evaluate your current business needs and growth trajectory before choosing a Helium 10 plan. The Platinum plan offers the best balance of features and affordability for most established sellers.
As your sales volume increases, you can seamlessly upgrade to unlock more user seats, higher usage limits, and premium capabilities. With the right plan in your possession, it will be easier to manage your FBA business.
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