22 Amazon Prime Statistics 2025 (Number Of Users & Revenue)

Amazon Prime is one of Amazon’s most successful subscription services, and it is responsible for approximately 17% of Amazon’s revenue.

The multiple benefits under one subscription at an affordable price are the primary drivers of Amazon Prime’s success.

In this article, I have compiled the most influential statistics revolving around Amazon Prime revenue, users, and Amazon services.

Amazon Prime Statistics: Top Picks (2025)

Dive into the world of Amazon Prime with insightful statistics, revealing its impact, growth, and significance in the e-commerce landscape.

220 million people are subscribed to Amazon Prime.
Amazon Prime generated over $40.2 billion in revenue.
Amazon has a 21% share of video streaming platforms in the United States.
Amazon Prime Video is projected to have 250 million subscribers by 2027.
The United States has 180 million Amazon Prime members.
Over 82.20 million people use Amazon Prime Music globally.
More than 200 million items were sold on the Amazon Prime Day Sale.

Amazon Prime Revenue Statistics

1. Amazon Prime generated around $40.2 billion in revenue.
2. Amazon Prime subscription service amassed $35.22 billion in revenue in 2022.
3. Amazon Prime’s revenue increased by 109.98% between 2019 and 2023.

Amazon generated approximately $574.9 billion in revenue, which means Amazon Prime’s total share of Amazon’s revenue was 14% during that time.

Here is a table showing Amazon Prime’s revenue over the years:

Year	Amazon Prime Revenue
2023	$40.2 billion
2022	$35.22 billion
2021	$31.77 billion
2020	$25.21 billion
2019	$19.21 billion
2018	$14.17 billion
2017	$9.72 billion
2016	$6.39 billion
2015	$4.47 billion
2014	$2.76 billion

Source: Statista

Amazon Prime Video Statistics

Amazon Prime Video is one of Amazon’s most popular services. In this section, let’s see all the vital statistics related to Amazon Prime Video. 

4. Amazon holds a 21% share of video streaming platforms in the United States.

Here is a table with the market share of subscription video-on-demand (SVOD) services in the United States:

We have already seen Amazon Prime Video, which is the largest streaming service, based on its number of subscribers. 

At the same time, Amazon Prime Video is the second-largest streaming service by market share. 

This table shows the top video streaming services by market share. 

Video Streaming Service	Market Share
Amazon Prime Video	21%
Netflix	20%
HBO Max	15%
Disney+	13%
Hulu	11%
Paramount+	7%
Apple TV+	6%
Other	7%

Source: Statista

5.  Amazon Prime Video spent around $50 per user on content in 2023.

6. Amazon Prime Video generated $14.6 billion in revenue in 2023. 

This table shows Amazon Prime Video revenue over the years. 

Year	Amazon Prime Video Revenue
2022	$5.16 billion
2021	$4.63 billion
2020	$4.10 billion
2019	$3.57 billion

7. 21.55% of traffic on Amazon Prime Video comes from India.

8. Amazon Prime Video is expected to have 250 million subscribers by 2027. 

Source: Statista

Most Amazon Prime members are in the United States, but most Amazon Prime Video traffic comes from India. 

India is closely followed by Brazil and Canada, with 11.76% and 7.21%, respectively. 

This table shows the traffic of  Amazon Prime Video by top country. 

Top Country	Share Of Amazon Prime Video Traffic
India	21.55%
Brazil	11.76%
Canada	7.21%
Spain	6.93%
France	6.88%

Source: Semrush 

How Many Amazon Prime Users Are There Worldwide?

In this section, let’s explore all the essential statistics related to the number of Amazon Prime Users. 

9.  230 million Amazon Prime Members worldwide. 

Amazon Prime Members increased by 10% from 2021 to 2022.

This table shows the number of Amazon Prime Members over the years:

Year	The Number Of Amazon Prime Members
2023	230 million
2022	220 million
2021	200 million
2020	150 million
2019	120 million
2018	125 million
2017	100 million
2016	65 million
2015	46 million
2014	31 million
2013	20 million
2012	7 million
2011	4 million
2010	3 million
2009	2 million
2008	1 million

Source: Yaguara, Tech Jury. 

How Many Amazon Prime Users Are In The United States?

10. In 2024, there will be more than 180 million Amazon Prime users in the United States.

63% of the population in the United States are members of Amazon Prime as of 2024. 

This table shows the number of Amazon Prime Members over the years. 

Year	The Number Of Amazon Prime Members
2024	180.10 million
2023	174.90 million
2022	168.30 million
2021	161.70 million
2020	146.10 million
2019	126 million
2018	112.10 million
2017	99.70 million
2016	65 million
2015	54 million
2014	40 million
2013	25 million

Source: Statista.

What Is The Demography Of Amazon Prime Users?

Let’s look at all the vital statistics related to the demographic of Amazon Prime users. 

11. 28.61% of Amazon Prime members fall under the age group of 25 to 34 years old. 

This age group has the most Amazon Prime Members, accounting for over 62.92 million members. 

The second largest age group by the number of Amazon Prime Members is between 15 to 24 years, which accounts for over 49.54 million members. 

This table shows the Amazon Prime Members by age group. 

Age Group	The Share Of Amazon Prime Users
15 to 24	22.52%
25 to 34	28.61%
35 to 44	18.28%
45 to 54	14.04%
55 to 64	9.63%
More than 65 years	6.92%

12. 80.3% of the Millennials in the United States are familiar with Amazon Prime.

There are 318.66 million internet users in the United States. Of these internet users, almost 7 out of 10 users have Amazon Prime Members. 

This table shows the share of Amazon Prime Users in the total internet users in the United States by age group. 

Age Group	Penetration Rate of U.S. Amazon Prime Users
Generation Z	75.2%
Millennials	80.3%
Bridge millennials	82.4%
Generation X	76.2%
Baby boomers	56.6%

Source: Statista

Amazon Prime Day Statistics 

Amazon Prime Day is a sale offering exclusive offers to Amazon Prime Members. Today, Amazon generates multi-billion dollars in sales. 

In this section, let’s check out all the essential statistics related to Amazon Prime Day. 

13. Amazon Prime Members purchased 200 million items on Amazon Prime Day.

More than 75 million items were purchased on Amazon Prime Day in 2023 compared to 2022. 

This table shows the number of items purchased on Amazon Prime Day. 

Year	The Number of Items Purchased During Amazon Prime Day
2024	200 million
2023	375 million
2022	300 million
2021	250 million
2019	175 million
2018	100 million

14. Amazon Prime Day sales generated over $14.2 billion.

In 2015, just 0.9 billion gross sales were generated from Amazon Prime Day. Just in 6 years, these gross sales reached $10.4 billion. 

This table shows the gross sales of Amazon Prime Day. 

Year	Amazon Prime Day’s Gross Sales
2024	$14.2 billion
2023	$12.9 billion
2022	$12 billion
2021	$11.2 billion
2020	$10.4 billion
2019	$7.16 billion
2018	$4.19 billion
2017	$2.41 billion
2016	$1.52 billion
2015	$0.90 billion

Source: Statista,

Amazon Prime Music Statistics

15. There are 82.20 million Amazon Prime Music users worldwide. 

Amazon Prime Music is one of the top music streaming services worldwide.

10 million Amazon Prime Music users increased in 2022 compared to the previous year. 

This table shows the Amazon Prime Music Users. 

Year	Amazon Prime Music Users
2023	80 million
2022	74  million
2021	63 million
2020	55 million
2019	32 million
2018	16 million

Source: Business Of Apps

16. 78.9 million Amazon Prime Music listeners are in the United States.

The United States is the top country in terms of the number of Amazon Prime Music users. 63.99% of Amazon Prime Music users were in the United States in 2022. 

This table shows the number of Amazon Prime Music users in the United States. 

Year	The Number of Amazon Prime Users
2023	78.9 million
2022	52.60 million
2021	48.10 million
2020	42.20 million
2019	36.30 million
2018	30.40 million
2017	24.50 million

17. Amazon Prime Music has 8.2% of the music streaming service market share in 2024. 

Amazon Prime Music’s share increased by 0.3% compared to the previous year. 

This table shows the market share of Amazon Prime Music. 

Year	Market Share of Amazon Prime Music
2024	8.2%
2023	11.1%
2022	13.3%
2021	13%
2020	11%
2019	13%

18. 9 million Users visited Amazon Prime Music in January 2024. 

This table shows Amazon Prime Music’s monthly visitors from May 2023 to July 2023. 

Month	Monthly Visitors
November 2023	8.7 million
December 2023	9.5 million
January 2024	9 million

19. 91.16% of Amazon Prime Music’s traffic comes from the United States.

We know that most listeners of Amazon Prime Music are in the United States, so the most traffic of Amazon Prime Music also comes from the United States.

This table shows the top countries by Amazon Prime Music Traffic. 

Top Countries	Share Of Traffic
The United States	91.16%
Argentina	0.96%
Colombia	0.65%
Germany	0.53%
The United Kingdom	0.43%
Others	6.27%

Source: Similarweb

Amazon Statistics

Amazon is the 4th tech company with a $ 2.32 trillion market cap and the 3rd largest company by revenue. 

This section will explore some of the essential statistics related to Amazon. 

20. In 2023, Amazon generated $574.9 billion in revenue. 

This table shows Amazon’s revenue over the years. 

Year	Amazon’s Revenue
2023	$574.9 billion
2022	$513.9 billion
2021	$470.8 billion
2020	$386 billion
2019	$280.5 billion
2018	$232.8 billion
2017	$177.8 billion
2016	$135.6 billion
2015	$107 billion

21. Globally, Amazon has 310 million customers. 

Today, Amazon operates in more than 180 countries and reaches most customers. 

Additionally, there are over 9 million Amazon sellers around the world, of which only 1.9 million sellers are active.

22. Home & Kitchen is the number  #1 category on Amazon by revenue. 

The Home & Kitchen category generated $28.1 billion in revenue in 2022. The second top category is Electronics, which generates $18.7 billion in revenue. 

This table shows Amazon’s top categories by revenue. 

Top Category	Revenue
Home & Kitchen	$28.10 billion
Electronics	$18.70 billion
Clothing, Shoes, and Jewelry	$17.10 billion
Health & Household	$13.60 billion
Tool & Home Improvements	$11.60 billion
Sports & Outdoors	$10.30 billion
Patio, Lawn & Garden	$10.10 billion
Beauty & Personal Care	$9.20 billion
Grocery &Gourmet Food	$8.40 billion
Toys & Games	$7.5 billion

Source: Business Of Apps, Influencers Marketing Hub, Similar Web. 

Note: If you want to learn more about facts related to Amazon, then check out our post on Amazon statistics here.

General Amazon Prime Statistics

Amazon can ship 100% of households within a day or 1-day shipping in the eight states of the United States; These states are Connecticut, Delaware, the District of Columbia, Florida, New Jersey, Georgia, North Carolina, and South Carolina. 

At the same time, 15 states do not get the 1-day shipping in the United States. 

This table shows the percentage of households where Amazon can cover same-day or 1-day shipping by state. (excluding the top 8 States, which I mentioned above)

States	The Percentage Of Households In The US
Indiana	99.9%
Rhode Island	99.9%
Virginia	99.9%
New Hampshire	99.9%
Massachusetts	99.6%
Maryland	98.2%
Arizona	95.7%
Texas	95.3%
California	94.6%
Pennsylvania	88.9%
Oregano	86.8%
Minnesota	74%
Wisconsin	72.3%
Illinois	72%
Nevada	71.3%
Washington	70.6%
New York	66.9%
Ohio	66.3%

Source: CNBC.

Related Read:

• How to Sell on Amazon For Beginners
• How To Make Money On Amazon
• Abandoned Cart Statistics
• Online Shopping Statistics

Conclusion: Amazon Prime Has A User Base Of Over 220 Million 

In addition to its e-commerce dominance, Amazon has acquired an impressive user base of over 220 million Amazon Prime users in a pretty short time.

Due to the increasing usage of digital services globally, Amazon Prime is expected to rise notably in the coming years.

These were the most impactful statistics focused on Amazon Prime revenue and subscribers.

FAQs