Amazon Prime was launched back in 2005. Although a bit cold in its initial days, the service took off in 2011 and is now 200 million users strong.
The reasons behind the success of Amazon Prime are free shipping, Prime Video, Exclusive deals, Books, and Prime Music.
I have compiled the most up-to-date insights on Amazon Prime in this post. From its users to its revenue, you will have an idea of it all.
Without wasting a moment, let’s get into it. Shall we?
Amazon Prime Statistics (Top Picks)
Dive into the world of Amazon Prime with insightful statistics, revealing its impact, growth, and significance in the e-commerce landscape.
- Amazon Prime has 220 million users.
- 174.90 million Amazon Prime members are in the United States.
- 28.61% of Amazon Prime members fall under the age group of 25 to 34 years old.
- Amazon Prime subscription service generated $35.22 billion in revenue in 2022.
- Amazon Prime Video holds 19% of video streaming services’ share.
- 375 million items were purchased by Amazon Prime Members on Amazon Prime Day in 2023.
- There are 82.20 million Amazon Prime Music Users worldwide.
- Amazon generated $134.4 billion in revenue in the second quarter of 2023.
- Amazon can ship 72% of households within a day or 1-day shipping in the United States.
- Amazon has 310 million customers globally.
How Many Amazon Prime Users Are There Worldwide?
In this section, let’s explore all the essential statistics related to the number of Amazon Prime Users.
- 220 million Amazon Prime Members worldwide in 2022.
Amazon Prime Members increased by 10% from 2021 to 2022.
This table shows the number of Amazon Prime Members over the years:
| Year | The Number Of Amazon Prime Members |
| 2022 | 220 million |
| 2021 | 200 million |
| 2020 | 150 million |
| 2019 | 120 million |
| 2018 | 125 million |
| 2017 | 100 million |
| 2016 | 65 million |
| 2015 | 46 million |
| 2014 | 31 million |
| 2013 | 20 million |
| 2012 | 7 million |
| 2011 | 4 million |
| 2010 | 3 million |
| 2009 | 2 million |
| 2008 | 1 million |
Source: Yaguara, Tech Jury.
How Many Amazon Prime Users Are In The United States?
- There are 174.90 million Amazon Prime members in the United States.
63% of the population in the United States are members of Amazon Prime as of 2023.
This table shows the number of Amazon Prime Members over the years.
| Year | The Number Of Amazon Prime Members |
| 2024* | 180.10 million |
| 2023 | 174.90 million |
| 2022 | 168.30 million |
| 2021 | 161.70 million |
| 2020 | 146.10 million |
| 2019 | 126 million |
| 2018 | 112.10 million |
| 2017 | 99.70 million |
| 2016 | 65 million |
| 2015 | 54 million |
| 2014 | 40 million |
| 2013 | 25 million |
Source: Statista.
What Is The Demography Of Amazon Prime Users?
Let’s see all the vital statistics related to the demography of Amazon Prime users.
- 28.61% of Amazon Prime members fall under the age group of 25 to 34 years old.
This age group has the most Amazon Prime Members, accounting for over 62.92 million members.
The second largest age group by the number of Amazon Prime Members is between 15 to 24 years, which accounts for over 49.54 million members.
This table shows the Amazon Prime Members by age group.
| Age Group | The Share Of Amazon Prime Users |
| 15 to 24 | 22.52% |
| 25 to 34 | 28.61% |
| 35 to 44 | 18.28% |
| 45 to 54 | 14.04% |
| 55 to 64 | 9.63% |
| More than 65 years | 6.91% |
- 69.66% of internet users are Amazon Prime Members in the United States.
There are 318.66 million internet users in the United States as of 2023. Of these internet users, almost 7 out of 10 users have Amazon Prime Members.
81% of internet users aged between 18 to 34 years are Amazon Prime members in the United States.
This table shows the share of Amazon Prime Users in the total internet users in the United States by age group.
| Age Group | Amazon Prime Members |
| 18 to 34 years | 81% |
| 35 to 54 years | 68% |
| More than 55 years | 60% |
Source: Yaguara.
Amazon Prime Revenue Statistics
- Amazon Prime subscription service generated $35.22 billion in revenue in 2022.
Amazon generated approximately $514 billion in revenue in 2022, which means Amazon Prime’s total share of Amazon’s revenue was 6.85% during that time.
This table shows Amazon Prime’s revenue over the years:
| Year | Amazon Prime Revenue |
| 2022 | $35.22 billion |
| 2021 | $31.77 billion |
| 2020 | $25.21 billion |
| 2019 | $19.21 billion |
| 2018 | $14.17 billion |
| 2017 | $9.72 billion |
| 2016 | $6.39 billion |
| 2015 | $4.47 billion |
| 2014 | $2.76 billion |
Source: Statista.
Amazon Prime Video Statistics
Amazon Prime Video is one of Amazon’s most popular services. In this section, let’s see all the vital statistics related to Amazon Prime Video.
- Amazon Prime Video holds 19% of video streaming services’ share.
We have already seen Amazon Prime Video is the second largest streaming service by its number of subscribers.
At the same time, Amazon Prime Video is the second-largest streaming service by market share.
This table shows the top video streaming services by market share.
| Video Streaming Service | Market Share |
| Netflix | 21% |
| Amazon Prime Video | 19% |
| Disney+ | 15% |
| HBO Max | 15% |
| Hulu | 10% |
| Apple TV+ | 7% |
| Paramount+ | 4% |
| Other | 9% |
- Amazon Prime Video generated $5.16 billion in revenue in 2022.
This table shows Amazon Prime Video revenue over the years.
| Year | Amazon Prime Video Revenue |
| 2022 | $5.16 billion |
| 2021 | $4.63 billion |
| 2020 | $4.10 billion |
| 2019 | $3.57 billion |
- The most traffic of Amazon Prime Video comes from India, which is 27.87%.
Most Amazon Prime members are in the United States, but most Amazon Prime Video traffic comes from India.
India is closely followed by Brazil and Mexico, with 11.19% and 7.28%, respectively.
This table shows the traffic of Amazon Prime Video by top country.
| Top Country | Share Of Amazon Prime Video Traffic |
| India | 27.87% |
| Brazil | 11.19% |
| Mexico | 7.28% |
| France | 5.84% |
| Italy | 4.76% |
Source: Tech Jury, Semrush.
Amazon Prime Day Statistics
Amazon Prime Day is a sale offering exclusive offers to Amazon Prime Members. On this day, Amazon generates multi-billion dollars in sales.
In this section, let’s check out all the essential statistics related to Amazon Prime Day.
- 375 million items were purchased by Amazon Prime Members on Amazon Prime Day 2023.
75 million items were purchased more on Amazon Prime Day in 2023 than in 2022.
This table shows the number of items purchased on Amazon Prime Day from 2018 to 2023.
| Year | The Number of Items Purchased During Amazon Prime Day |
| 2023 | 375 million |
| 2022 | 300 million |
| 2021 | 250 million |
| 2019 | 175 million |
| 2018 | 100 million |
- Amazon Prime Day generated $11.19 billion in gross sales in 2021.
In 2015, just 0.9 billion gross sales were generated from Amazon Prime Day. Just in 6 years, these gross sales reached $10.29 billion.
This table shows the gross sales of Amazon Prime Day from 2015 to 2021.
| Year | Amazon Prime Day’s Gross Sales |
| 2021 | 11.19 billion |
| 2020 | 10.39 billion |
| 2019 | 7.16 billion |
| 2018 | 4.19 billion |
| 2017 | 2.41 billion |
| 2016 | 1.52 billion |
| 2015 | 0.90 billion |
Source: Statista, Earthweb.
Note: If you are an Amazon Seller or shopper, please check out this article for how to prepare for Amazon Prime Day Sales here.
Amazon Prime Music Statistics
- 82.20 million Amazon Prime Music users worldwide.
Amazon Prime Music is one of the top music streaming services worldwide.
14.10 million Amazon Prime Music users increased in 2022 than in the previous year.
This table shows the Amazon Prime Music Users from 2019 to 2022.
| Year | Amazon Prime Music Users |
| 2022 | 82.20 million |
| 2021 | 68.10 million |
| 2020 | 56 million |
| 2019 | 38.30 million |
- 52.6 million Amazon Prime Music listeners were in the United States in 2022.
The United States is the top country by the number of Amazon Prime Music users. 63.99% of Amazon Prime Music users were in the United States in 2022.
This table shows the number of Amazon Prime Music users in the United States from 2017 to 2022.
| Year | The Number of Amazon Prime Users |
| 2022 | 52.60 million |
| 2021 | 48.10 million |
| 2020 | 42.20 million |
| 2019 | 36.30 million |
| 2018 | 30.40 million |
| 2017 | 24.50 million |
- Amazon Prime Music held 13.3% of the music streaming service market share in 2022.
Amazon Prime Music’s share increased by 0.3% than in the previous year.
This table shows the market share of Amazon Prime Music from 2019 to 2022.
| Year | Market Share of Amazon Prime Music |
| 2022 | 13.3% |
| 2021 | 13% |
| 2020 | 11% |
| 2019 | 13% |
- 9.8 million Users visited Amazon Prime Music in July 2023.
11.84% of visitors increased in July than in June.
This table shows Amazon Prime Music’s monthly visitors from May 2023 to July 2023.
| Month | Monthly Visitors |
| July 2023 | 9.8 million |
| June 2023 | 8.8 million |
| May 2023 | 9.1 million |
- 89.24% of Amazon Prime Music’s traffic comes from the United States.
We know that most listeners of Amazon Prime Music are in the United States, so the most traffic of Amazon Prime Music also comes from the United States.
This table shows the top countries by Amazon Prime Music Traffic.
| Top Countries | Share Of Traffic |
| The United States | 89.24% |
| Colombia | 0.90% |
| Argentina | 0.77% |
| Germany | 0.69% |
| The United Kingdom | 0.59% |
| Others | 7.80% |
Source: Headphones Addict, Semrush.
Amazon Statistics
Amazon is the 4th tech company with a $1 trillion market cap and the 3rd largest company by revenue.
This section will explore some of the essential statistics related to Amazon.
- In the second quarter of 2023, Amazon generated $134.4 billion in revenue.
This table shows Amazon’s revenue from the first quarter of 2020 to the second quarter of 2023.
| Quarter | Amazon’s Revenue |
| Q2 of 2023 | $134.4 billion |
| Q1 of 2023 | $127.4 billion |
| Q4 of 2022 | $149.2 billion |
| Q3 of 2022 | $127.1 billion |
| Q2 of 2022 | $121.23 billion |
| Q1 of 2022 | $116.44 billion |
| Q4 of 2021 | $137.41 billion |
| Q3 of 2021 | $111.81 billion |
| Q2 of 2021 | $113.8 billion |
| Q1 of 2021 | $108.51 billion |
| Q4 of 2020 | $125.55 billion |
| Q3 of 2020 | $96.14 billion |
| Q2 of 2020 | $88.91 billion |
| Q1 of 2020 | $75.45 billion |
- Globally, Amazon has 310 million customers.
Today, Amazon operates in more than 180 countries and reaches most customers.
Additionally, there are 1.9 to 2 million sellers on the platform
- Home & Kitchen is the number #1 category on Amazon by revenue.
The Home & Kitchen category generated $28.1 billion in revenue in 2022. The second top category is Electronics, which generates $18.7 billion in revenue.
This table shows the top categories of Amazon by revenue.
| Top Category | Revenue |
| Home & Kitchen | $28.10 billion |
| Electronics | $18.70 billion |
| Clothing, Shoes, and Jewelry | $17.10 billion |
| Health & Household | $13.60 billion |
| Tool & Home Improvements | $11.60 billion |
| Sports & Outdoors | $10.30 billion |
| Patio, Lawn & Garden | $10.10 billion |
| Beauty & Personal Care | $9.20 billion |
| Grocery &Gourmet Food | $8.40 billion |
| Toys & Games | $7.5 billion |
Source: Business Of Apps, Influencers Marketing Hub, Similar Web.
Note: If you want to learn more about Amazon Statistics, please refer to this article.
General Amazon Prime Statistics
- Amazon ships 72% of households within a day or 1-day delivery in the United States.
Amazon can ship 100% of households within a day or 1-day shipping in the eight states of the United States, These states are Connecticut, Delaware, the District of Columbia, Florida, New Jersey, Georgia, North Carolina, and South Carolina.
At the same time, 15 states do not get the 1-day shipping in the United States.
This table shows the percentage of households where Amazon can cover same-day or 1-day shipping by state. (excluding the top 8 States, which I mentioned above)
| States | The Percentage Of Households In The US |
| Indiana | 99.9% |
| Rhode Island | 99.9% |
| Virginia | 99.9% |
| New Hampshire | 99.9% |
| Massachusetts | 99.6% |
| Maryland | 98.2% |
| Arizona | 95.7% |
| Texas | 95.3% |
| California | 94.6% |
| Pennsylvania | 88.9% |
| Oregano | 86.8% |
| Minnesota | 74% |
| Wisconsin | 72.3% |
| Illinois | 72% |
| Nevada | 71.3% |
| Washington | 70.6% |
| New York | 66.9% |
| Ohio | 66.3% |
Source: CNBC.
Related Read:
- How to Sell on Amazon For Beginners
- How To Make Money On Amazon
- Abandoned Cart Statistics
- Online Shopping Statistics
Conclusion: Amazon Prime Statistics (2023)
Amazon Prime has over 220 million users across 23 different countries, and it has no sign of slowing down in the future.
The market share of Amazon Prime Video and Music is also steadily increasing annually. It will be interesting to the growth of Amazon Prime.
For the latest update on Amazon Prime, keep revisiting this article from time to time. We will be updating it as new information becomes available.
FAQs:
Amazon Prime users get a limited selection of items. Many customers complained about the lack of variety in their product range and item availability.
The United States is the top country by usage of Amazon Prime. It has the most number of Amazon Prime users.
Amazon Prime Membership starts from $14.99 per month in the United States. And the yearly plan of Amazon Prime begins from $139.
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