15 Best Amazon PPC Software & Tools of 2024 (Top Picks)

When you buy tools using links on our website we may earn a tiny commission — at no extra cost to you. None Whatsoever! 😊

Have you ever considered how people make 6 to 7 figures by selling on Amazon? What additional things are they doing to improve their sales and ranking of their products?

A simple answer to these questions is, that they are running multiple ad campaigns on Amazon to boost their sales, and they are taking the help of Amazon PPC Software.

As an Amazon seller, I have tested multiple Amazon PPC Software to boost the rankings of my products and their sales. To help you cut through the noise and choose the best PPC tool for yourself, I have created a list of the best Amazon PPC Software.

So, without further ado, let’s get into the list.

Top 15 Amazon PPC Software: In A Nutshell (2024)

S.No. Amazon PPC SoftwareBest For
1.Adtomic By Helium 10Businesses of all sizes
2.Sellics (Perpetua)Intermediate sellers
3.Zon.ToolsBusinesses that required full automation
4TeikametricsSellers who sell across multiple sales channels, including Amazon
5.Kinetic PPC By Viral LaunchGrowing sellers 
6.Ignite By SellerLabsTried and tested Amazon PPC software
7.SellerAppCost-effective PPC solution
8.PPC EntourageBeginners Amazon sellers
9.SellozoAmazon and Walmart sellers
10.Ad BadgerAll-in-one PPC solution
11.PacvueBest for enterprises and large businesses
12.BidXAdvanced sellers with big budgets
13.PPC NinjaSellers who want to do things manually
14. IntentWiseIntermediate to Advanced Sellers
15.RevenueWizeAll types of businesses & sellers

1. Adtomic By Helium 10

Note: To get more detailed insights into Adtomic, make sure to check our detailed Helium 10 Review here.

Helium 10 is undoubtedly an all-in-one tool for Amazon sellers. They recently launched a brand new AI-powered Amazon PPC management tool called Adtomic. It becomes really easy to manage complex Amazon PPC campaigns with Adtomic. It derives its strategies based on the data that it collects from expert Amazon sellers.

Helium 10 Adtomic

It offers you different templates to help you quickly build your Amazon campaigns. You also get some additional AI features like Keyword Bid Management. This feature saves you hours of keyword research with its automatic keyword suggestions. With Helium 10, you get access to over 23 tools that can help you scale your business to the next level.

Key Features:

  • AI-Powered Amazon PPC Solution
  • Flexible rules that are based on detailed analytics
  • Pre-made templates, along with custom bid algorithms
  • Comprehensive training library
  • Keyword bidding suggestions for maximizing the visibility of products

Pricing: The Adtomic tool is available with the Diamond, Elite of Helium 10. The Diamond plan starts at $249/mo, and the Elite plan starts at $399/mo. To help you save up to 20% on Helium 10 plans, we have listed the working Helium 10 discount here.

2. Sellics (Perpetua)

If you want to become good at Amazon advertising, then Sellics is the best choice for you because it is one of the most popular advertising tools on the internet. It allows you to automate your campaign management based on the rules you set, or you can let the AI decide. You get a lot of features such as target ACoS settings, smart ad scheduling, bid management automation, and sophisticated keyword research.

Perpetua PPC Tool

Sellics’ proprietary AI algorithm can quickly evaluate sales, peak keyword clusters, and manage your campaigns based on various parameters. You can spy on your competitors with Sellics and compare the performance of your campaigns with your competitors’ campaigns. It also gives you access to some additional tools, such as SEO optimization and reviews management tools.

Key Features:

  • Automate PPC Campaigns to improve ROAS (Return on Ad Spend)
  • Analyze the performance of your campaigns
  • Optimize campaigns by targeting the right keywords to meet your target ACOS
  • Keyword Harvesting Tool for harvesting keywords for campaigns
  • Automate your keyword bidding

Pricing: Sellics offers two pricing options. The Advertising Advisor plan starts at $349/mo quarterly or $259/mo annually, and the Managed Services plan starts at $1599/mo quarterly or $1249/mo annually.

3. Zon.Tools

Zon. tools is one of the best Amazon PPC management software because it makes it easier for you to manage your Amazon PPC campaigns. You automate your product campaigns with the proven strategies of expert Amazon sellers. That’s why this tool is considered the most advanced Amazon PPC automation tool in the market.

Zon. Tools - Overview

You get training resources to learn how you can set this tool up, and they also provide you with a walkthrough of the tool. However, this is not the ultimate solution for one-click automated PPC campaigns because PPC campaigns take a lot of time to show a noticeable increase in ACOS. Advertising on Amazon is constantly changing, and Zon.Tools keep up with it to keep their users updated all the time.

Key Features:

  • Proprietary AI technology to optimize your PPC Campaigns
  • Create and manage your PPC campaigns from a single dashboard
  • Smart Automation feature for automating campaigns
  • Bidding Engine for adjusting targeted bids to maximize sales
  • Get complete ACOS, ROAS, profits, and sales reports of your campaigns

Pricing: Zon.Tools offer three pricing options. The pricing of these plans depends on your monthly advertising budget on Amazon. If your budget is $0, then the Analyzer plan costs $9/mo, the Masterer plan costs $19/mo, and the Dominator plan costs $25/mo. They also offer a 30-day trial for all their plans at just $1.

4. Teikametrics

If you want a simple & dedicated Amazon PPC software, then Teikametrics is the best choice for you. Many Amazon seller software focuses on offering an all-in-one solution to sellers, but Teikametrics purely focuses on Amazon advertising. It can manage your keywords, set up your campaigns, automate your bid management, etc. You can even let the AI of the tool make optimization decisions for you.


Teikametrics can create an entire sponsored product campaign for you automatically. The campaign will depend on your product’s life cycle and the goals you set up. If you are still not familiar with PPC, then Teikametrics can help you with it. Its algorithm also identifies which bid offers the best price and performance based on your goals.

Key Features:

  • Connect and analyze your campaign data hourly
  • Fully automated keyword targeting engine
  • Inventory turn and sell through rate insights
  • AI-Powered keyword bidding
  • Account and Product-level profitability insights

Pricing: There is one pricing option available on Teikametrics. The AI-powered plan charges you 3% of your monthly ad spend on Amazon. This will only apply when your monthly ad spending budget surpasses $10k. You also need to pay $.30/tracked search term on market intelligence.

5. Kinetic PPC By Viral Launch

Note: If you wanna get detailed insights into the Kinetic PPC of Viral Launch, then check our detailed Viral Launch Review here.

The Kinetic PPC tool of Viral Launch is also one of the best Amazon PPC software. It claims that this is the only tool you will need to manage your Amazon campaigns. It allows you to control your results with customizable rules that can get you the highest returns on ad spend. You can create these customized rules for automation easily. 

Kinetic By Viral Launch

It gives you access to more data, such as campaign analysis, reports on immediate positive impact, and PPC vs organic sales data. You can also set up one-on-one setup calls for free of cost with the experts at Viral Launch. It also gives you access to features like monitoring keywords, managing campaigns, tracking changes, creating automation, etc.

Key Features:

  • Automatic bid adjustments to improve ROI
  • Kinetic rule creation to gain complete control over your campaigns
  • See in-depth ASIN-level results
  • Actionable insights to help you reduce your ad spend
  • Detailed keyword and search volume data

Pricing: To get access to the Kinetic PPC tool, you need to buy Viral Launch’s Pro Plus Ads plan, which costs $199/mo or $166/mo annually. They also offer a 14-day free trial for all of their plans. You can save up to 30% on Viral Launch plans with our Viral Launch coupon codes.

6. Ignite By SellerLabs

SellerLabs offers a complete suite of tools to help you in your Amazon business. It has a dedicated tool for PPC management called Ignite. It can help you in decreasing your ACoS percentages and maximize your profit. It gives you keyword & intelligent bid suggestions for your Amazon campaigns.

SellerLabs - Overview

It has an automated campaign creation feature that is based on your target, budget, and goals. It will create different campaigns based on these factors. All your campaigns will be evaluated by their AI algorithm. If you don’t want AI to control all your actions, then you can use the intelligent suggestion feature and make your choices based on that.

Key Features:

  • AI-powered solutions for optimizing the conversion rates of your campaigns
  • Access up to 2 years of old data for detailed insights
  • Optimize your target ACOS
  • Automated campaign creation tool that only requires you to set a budget and target
  • Automated bidding optimization to reduce your ad spend and increase ROAS

Pricing: The pricing of SellerLabs is based on your annual sales on Amazon. The pricing ranges between $49/mo or $39/mo annually to $999/mo or $799/mo annually. You can also try this tool out with its 30-day free trial.

7. SellerApp

SellerApp is a dedicated Amazon PPC management software that also offers some additional tools for listing optimization, product research, and more. It uses machine learning algorithms to automate your Amazon campaigns. It helps you in reaching your ACoS targets based on the data of your campaigns.

SellerApp PPC Tool

It offers robust features such as Amazon seller analytics, product listings, Amazon competitor lookup, product research, keyword research, product alerts, PPC analyzer, and product listing quality. It also alerts you about negative keywords that decrease your campaigns’ profits. It has a very streamlined dashboard, making it really easy for beginners to use.

Key Features:

  • Precise bid optimization with AI to reach targeted ACOS
  • Analyze the performance & profitability of your PPC campaigns
  • Improve your ROAS with automatic ad optimization
  • Negative search term detection
  • Ad automation templates to help you reduce your time in ad campaign creations

Pricing: SellerApp has two pricing options. The Pro-Lite plan starts at $49/mo or $39/mo annually, and the Professional starts at $99/mo or $79/mo annually.

8. PPC Entourage

If you want to build a successful brand on Amazon from scratch, then PPC Entourage is the best tool to have because it can help you improve your profit margins, maximize your ad revenue, and slash ACoS. Entourage offers three software & services: Ad coaching, Entourage tool, and PPC management services. With the help of their Entourage tool, you can easily expand your Amazon ads campaigns and optimize them for better results without wasting time in creating complex spreadsheets.

PPC Entourage

You can have complete control over your ad campaigns, or you can use as many automations as you want. Entourage also offers a bulk optimizer tool that you can use to optimize multiple ad campaigns within a few minutes. You can also find those search terms that customers are using on Amazon, but they’ve never been used by Amazon sellers, kind of like an untapped well. You can turn these search terms into keywords and then optimize your campaigns around them to get more sales.

Key Features:

  • Drive profitability with optimized PPC campaigns
  • Bulk campaign management to optimize your campaigns
  • Insights dashboard showing the visibility of your products, campaigns, and ASINs
  • Increase the organic rank and sales of your products
  • Free strategy call with Entourage expert coaches

Pricing: PPC Entourage has three pricing for their three software & services. The pricing of Entourage 2.0 depends on your ad spend; you will have to pay 2.9% of your ad spend. For ad coaching, you have to pay $197 for one session with their PPC experts. The pricing of their PPC Management services is $1500/mo+ 4.5% of your ad spend.

9. Sellozo

Sellozo is an amazing PPC platform that helps you optimize and automate your Amazon PPC campaigns for better growth. It is the only PPC platform that does not charge you any percentage of your ad spend, you just need to pay a simple subscription fee. Sellozo’s AI software helps sellers lower their ACoS, increase sales, increase profit margins, and automate the optimization of campaigns.


Sellozo’s automation features help you optimize your ad campaigns to perform their best to increase your sales & revenue. You can always get help from Sellozo’s expert team to optimize your campaigns properly. You can completely visualize your campaign strategy on Sellozo’s campaign studio. It also offers features like Ad Automator and Performance Marketing management.

Key Features:

  • Amazon Ad Campaign Dayparting
  • Readymade and custom ad campaign templates
  • Tracking and monitoring Amazon fees
  • Automated bid optimization
  • Amazon Analytics & Reporting Software

Pricing: There is no pricing description given on the official website of Sellozo. You will need to talk to their marketing expert or take a demo to check the pricing.

10. Ad Badger

Ad Badger is a robust Amazon PPC software that helps sellers optimize their advertising campaigns and increase their sales on Amazon. The software utilizes advanced algorithms and machine learning to analyze campaign data and make intelligent recommendations for improving campaign performance. It offers a keyword finder tool that helps sellers identify the best keywords to bid on and optimize their campaigns. 

Ad Badger

Ad Badger also includes an automated bidding system, which adjusts bids in real-time based on performance data to ensure maximum ROI. Additionally, you will also get powerful reporting and analytics tools that allow sellers to track campaign performance and monitor spending. You can use the A/B testing feature to experiment with multiple campaigns to check which one suits your business the best. 

Key Features:

  • Reduce your ACOS with Ad Badger’s smart automations feature
  • Ad manager tool for campaign creation
  • Bid Optimizer for optimizing daily micro-bids
  • Access to an in-depth Amazon PPC course
  • Negative keyword tool for finding ineffective keywords in your campaigns

Pricing: Ad Badger doesn’t have a significant pricing plan. But you can get a demo of their service, and then they will offer tailored solutions according to your business. 

11. Pacvue

Pacvue is a PPC management platform designed specifically for vendors advertising on Amazon. It provides campaign organization, bid automation, insight reporting, and optimization tools to maximize ROI from Amazon-sponsored ads.


Pacvue offers campaign management capabilities to group products into campaigns with shared targets and strategies. This allows better organization and reporting compared to Amazon’s base PPC interface. Automated bidding uses algorithms to optimize bids based on performance and targets.

Key Features:

  • Access to custom reports and dashboards
  • AI-based bid optimization feature
  • Automated budget management feature
  • Detailed Competitor Insights
  • Pre-built templates for faster campaign creations

Pricing: The pricing of Pacvue is custom, and they design the plan according to your needs. According to a few sources, the pricing of Pacvue starts from $500/month.

12. BidX

BidX is one of the leading Amazon PPC management software available in the market. It provides sellers with powerful yet easy-to-use tools to optimize their Amazon PPC campaigns. With BidX, sellers can automate many tedious tasks like bid adjustments, campaign analysis, and reporting.


In addition to campaign management and optimization tools, BidX also offers advanced features like product targeting, negative keyword management, and custom rules to help sellers fine-tune their campaigns for better results. Sellers can set rules based on performance metrics to automatically take actions like pausing low-performing ads.

Key Features:

  • Automated bid adjustments and campaign optimization
  • Advanced reporting and analytics
  • Product targeting and custom audience tools
  • Negative keyword management
  • Rules-based automation and actions

Pricing: There are three pricing options available on BidX. The Self Service Platform plan costs $295 + 3% of ad spend per month, the Managed Platform plan costs $1500 + 3% of ad spend per month, and the Managed Service plan costs $3500 + 3% of ad spend per month.

13. PPC Ninja

PPC Ninja is another top-rated Amazon PPC management software that helps sellers boost campaign performance. With an easy-to-use interface, PPC Ninja gives full control and visibility over campaigns. It automatically analyzes campaign data to identify underperforming keywords and ads. 

PPC Ninja

The software then provides recommendations on bids, negative keywords, and other optimizations to help sellers increase sales, and ROI and reduce costs. PPC Ninja seamlessly integrates with Amazon accounts to pull in live data. This allows sellers to monitor campaigns and make changes in real-time from within the PPC Ninja dashboard.

Key Features:

  • Achieve your desired targeted ACOS
  • Over 50 bulk campaign operations
  • Automatic keyword suggestions
  • Daily bid optimization recommendations
  • Managed PPC services

Pricing: PPC Ninja comes with three pricing plans. The Grow Ninja plan costs $99/month, the Scale Ninja plan costs $299/month, and the Pro Ninja plan costs $499/month.

14. Intentwise

IntentWise is a highly versatile Amazon PPC management tool that leverages artificial intelligence to optimize campaigns. Using machine learning algorithms, it analyzes large volumes of campaign data to identify patterns and intent behind keywords and searches. IntentWise then uses these insights to recommend precise keyword matches, negative keywords, and bids at a granular level. 

IntentWise Ad Optimizer

This helps sellers achieve higher search intent matches for their ads. The software also features automated bid and budget adjustments that continuously optimize campaigns based on changing market conditions and performance. With its powerful AI and self-learning abilities, IntentWise relieves sellers from manual bid management tasks.

Key Features:

  • Automated recommendations to help you keep up with changes on Amazon
  • AI-based bidding algorithm to help you define your own bid rules
  • In-depth competitive intelligence data
  • Performance diagnostics to help you solve issues
  • On-demand training videos 

Pricing: Intentwise comes with a free trial but there’s no fixed pricing to it. You must contact their sales team to create a plan for your budget and needs.

15. RevenueWize

RevenueWize is an all-in-one Amazon marketing platform that helps sellers maximize campaign returns. It continuously monitors campaign performance metrics using advanced algorithms to identify optimization opportunities. The software analyzes huge amounts of data from past campaigns and provides actionable recommendations. 


RevenueWize automates tasks like bid adjustments, negative keyword management, and budgeting based on its data-driven insights. This frees up sellers’ time to focus on other growth strategies. It also equips sellers with tools like custom product and audience targeting, keyword research, and grouping to implement tailored approaches.

Key Features:

  • Optimize your bids to reduce your ACOS and time
  • PPC Analytics data suite
  • Placement optimization feature
  • Search for relevant terms to target
  • Complete control over your ad campaigns

Pricing: RevenueWize offers three pricing options. The Advanced plan costs $119/month, the Professional plan costs $199/month, and the Expert plan costs $299/month.

Conclusion: Best Amazon PPC Software (2024)

So this is my list of the best Amazon PPC software. Now the only question remains: Which one to choose?

I use Adtomic by Helium 10 because of its rich features & immense capability. The Kinetic PPC tool of Viral Launch is also a good choice for beginners. But it all comes down to your requirements. The best part about these tools is that they offer free trials. You can try out these tools and decide for yourself.

I hope with this list of the best Amazon PPC software, you can choose the perfect PPC management tool for your business. Let me know your thoughts on these PPC software in the comment section below.


Leave a Comment