The Internet is responsible for changing consumer behaviors and shopping habits. Hence, online shopping will be the first choice of over 2.64 billion people worldwide in 2024.
With the increasing number of online shoppers, there are around 26.6 million e-commerce stores in 2024.
This article will provide you with the most essential and latest data about the number of e-commerce stores and market share globally.
How Many E-Commerce Websites Are There: Top Picks (2024)
- There are nearly 26.5 million e-commerce websites worldwide.
- The United States alone has 14 million e-commerce stores.
- There are more than 9.8 million online retailers in the world.
- Amazon has a 37.6% share of retail e-commerce in the U.S.
- Shopify is the most used eCommerce technology among businesses.
How Many E-Commerce Stores Are There In 2024?
Globally, there are over 26.6 million e-commerce stores as of 2024. This represents an increase of 600,000 stores from 2023, when there were 26 million stores.
The majority of these e-commerce stores earn only around $1,000 per year.
Source: Markinblog
E-commerce Stores Over The Years?
The outbreak of the COVID-19 Pandemic has led to a significant increase in the number of e-commerce stores worldwide.
E-commerce stores more than doubled from 9.70 million in 2020 to 19.80 million in 2021, representing a growth of 204% year-over-year.
Between 2021 and 2023, E-commerce stores grew by 39%, reaching 26 million in 2023.
Here is a table showing the number of e-commerce stores and their year-over-year growth over the years:
| Year | The Number of E-commerce Stores | Y-O-Y Growth |
| 2024 | 26.6 million | – |
| 2023 | 26.2 million | – |
| 2022 | 26 million | 39% |
| 2021 | 19.80 million | 204% |
| 2020 | 9.70 million | 5.40% |
| 2019 | 9.20 million | – |
Source: Markinblog
How Many E-Commerce Stores Are In The United States?
According to the latest data, there are nearly 14 million e-commerce stores in the United States, representing a whopping 50% of the total number of eCommerce stores.
During the COVID-19 pandemic, e-commerce stores increased by only 30.30%, totaling 8.60 million.
Here is a total breakdown of the number of e-commerce stores in the United States over the years:
| Year | The Number of E-commerce Stores |
| 2024 | 14 Million |
| 2023 | 13.98 million |
| 2022 | 9.50 million |
| 2021 | 8.60 million |
| 2020 | 6.60 million |
| 2019 | 3.60 million |
Source: Markinblog
Number Of E-Commerce Stores By Country
The United States is home to the most number of e-commerce stores globally, The country has 13.98 million stores in operation, accounting for over 36.25% of all stores worldwide.
According to Marking Blog, the United States is followed by the United Kingdom, Brazil, Germany, and Australia, with 1.2 million, 0.73 million, 0.72 million, and 0.64 million, respectively.
Here is a list of the top 50 countries with the most e-commerce stores worldwide as of 2024.
| Country | Number of e-commerce websites |
| United States | 13,982,500 |
| United Kingdom | 1,239,400 |
| Brazil | 731,900 |
| Germany | 724,800 |
| Australia | 645,300 |
| France | 568,600 |
| Russia | 547,600 |
| Italy | 490,400 |
| Canada | 472,000 |
| India | 432,700 |
| Netherlands | 391,800 |
| Spain | 318,900 |
| Poland | 215,700 |
| South Korea | 208,900 |
| Japan | 171,900 |
| Vietnam | 171,700 |
| Switzerland | 163,900 |
| South Africa | 154,100 |
| Mexico | 140,000 |
| Turkey | 136,800 |
| Belgium | 122,600 |
| Sweden | 119,700 |
| Romania | 117,400 |
| Chile | 116,100 |
| Greece | 102,900 |
| New Zealand | 102,500 |
| Denmark | 99,200 |
| Czech Republic | 96,800 |
| Argentina | 96,600 |
| Indonesia | 89,000 |
| Ukraine | 83,300 |
| China | 79,900 |
| Austria | 79,600 |
| Hungary | 76,400 |
| Portugal | 76,400 |
| Iran | 70,000 |
| Honk Kong | 37,400 |
| Malaysia | 68,300 |
| Ireland | 60,600 |
| Norway | 57,300 |
| Israel | 56,300 |
| Pakistan | 53,200 |
| Finland | 48,900 |
| Singapore | 48,500 |
| Slovakia | 48,200 |
| Thailand | 40,300 |
| Bulgaria | 32,300 |
| UAE | 31,700 |
| Nigeria | 30,800 |
| Lithuania | 29,900 |
Source: Markinblog
Which Is The Biggest E-commerce Store In The World?
When considering online shopping, which online store comes to mind first?
Most shoppers will immediately think of Amazon. That’s the one right there.
As of March 2024, Amazon maintains its position as the largest e-commerce store in the world.
According to data, Amazon has a market capitalization of $1.84 trillion, making it the world’s fifth most valuable company by market cap.
Amazon’s net sales increased 14% to $170.0 billion in the fourth quarter of 2023, compared with $149.2 billion in the fourth quarter of 2022.
‘amazon.com,’ the global platform of Amazon, is one of the most popular shopping and e-commerce websites, 13% of desktop visits on this website came only in April 2023, and In second place was eBay.com with around 3.13%.
In 2023, amazon.com had over three billion monthly visitors, solidifying its position as the most popular retail website worldwide. As of May 2022, the top social media traffic referrers to amazon.com were YouTube (57.69 percent), Facebook (13.75 percent), and Reddit (12.85 percent).
Which Are The Most Popular E-Commerce Store By Share of Visits?
Amazon.com is the most popular worldwide e-commerce and shopping store, with a 13.29% share of visits, according to Statista’s research.
Following Amazon, eBay.com comes in second place with a 3.13% share.
Below is a list of the most popular e-commerce stores ranked by their share of visits.
| E-commerce site | Share of Visits |
| Amazon.com | 13.29% |
| Ebay.com | 3.13% |
| Amazon.co.jp | 2.66% |
| Aliexpress.com | 2.24% |
| Amazon.de | 2.2% |
Source: Statista
In the United States, Amazon.com is currently the most popular e-commerce store, with 45.15% of the share of visits, followed by eBay.com with 9.22%.
Below is a list of the most popular e-commerce stores in the United States sorted by their share of visits.
| E-commerce Website | Share of Visits |
| amazon.com | 45.15% |
| ebay.com | 9.22% |
| walmart.com | 5.67% |
| etsy.com | 3.97% |
| target.com | 2.42% |
Source: Statista
Leading E-Commerce Companies In The United States By Market Share
According to Statista, Amazon holds the largest share of the U.S. e-commerce market at 37.6%, far surpassing any other online retailer.
Walmart’s e-commerce site holds second place, with a 6.4%market share, while Apple comes third with 3.6%.
Here is a table with some more insights into the market share of leading e-commerce companies in the United States.
| E-commerce Company | Market Share |
| Amazon | 37.6% |
| Walmart | 6.4% |
| Apple | 3.6% |
| eBay | 3% |
| Target | 1.9% |
| The Home Depot | 1.9% |
| Costco | 1.5% |
| Best Buy | 1.4% |
| Carvana | 1.4% |
| Kroger | 1.3% |
Source: Statista
How Many Online Retailers Are There?
There are around 9.8 million online retailers globally, and the United States has 2.8 million of them.
Amazon has about 6.9 million Etailers around the world, and nearly 3.4 million of them are from the United States.
On the other hand, the United States has over 301,000 of 725,000 global eBay online retailers.
Source: Etailinsights
Which E-Commerce Site Is Best For Small Businesses?
Shopify is considered the top eCommerce platform for small businesses. Its website builder offers users free tools and features to sell through various channels, including third-party marketplaces, drop shippers, and social commerce.
Additionally, in 2021, Shopify was ranked as the best eCommerce website builder, receiving high marks for its hosting and customer engagement features.
The Biggest E-Commerce Stores Builders By Market Share
Shopify is currently the most widely used eCommerce store-building technology, making up over 15% of the market share, with nearly 4 million stores utilizing it.
WooCommerce and Squarespace Ecommerce follow closely behind with 13.85% and 4.74%, respectively.
Shopify and WooCommerce are currently the most widely used eCommerce store-building technologies, with 15.23% and 13.85% market shares, respectively.
Squarespace eCommerce comes in third place with a 4.74% market share, followed by Ecwid with a 3.55% market share. The remaining platforms account for just over 62% of the market.
Here is a complete insight into it:
| eCommerce Store Builder | Market share |
| Shopify | 15.23% |
| WooCommerce | 13.85% |
| Squarespace eCommerce | 4.74% |
| Ecwid | 3.55% |
| Others | 62.63% |
Conclusion: There Are Over 26.6 Million eCommerce Stores Worldwide
Due to the increased popularity and adoption of online shopping, e-commerce has become the new commerce in 2024.
Nearly 40% of the global population is shopping online and 26.5 million e-commerce stores exist in 2024.
The number of e-commerce websites is increasing with time, and there will be more online stores in the world.
This article featured some of the most significant statistics about the number of e-commerce stores globally and in different countries.
Related Read:
- How to Start An eCommerce Business
- Best Wholesale Websites For eCommerce Sellers
- Global E-Commerce Sales Growth
FAQs
In the United States, the eCommerce industry will generate $1118 billion in revenue by the end of 2023. Also, the United States is the world’s second-largest market for e-commerce.
Amazon is the biggest e-commerce store in the world, with $574.8 million in net sales as of 2023.
Currently, there are nearly 14 million online stores in the United States. The United States has the maximum number of e-commerce stores in the world.
eCommerce stores have a broader reach than brick-and-mortar stores. Customers can access your products from anywhere in the world, opening up larger markets and more potential customers for you.
In the fourth quarter of 2023, e-commerce sales comprised 15.6 percent of total sales. The estimated total of U.S. retail e-commerce sales for the same period was $285.2 billion, not adjusted for seasonal variation.
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