How Many E-commerce Stores Are There Worldwide In 2023?

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By 2023, the number of online shoppers worldwide will reach 2.64 billion, which is over a third of the world’s population, and perhaps you are among them.

Have you ever considered the total number of e-commerce stores operating globally? Well, it’s an interesting question, isn’t it? We had it, too, and thought of digging into the subject and documenting our findings. 

We have compiled all the essential statistics you need to know about the number of e-commerce stores worldwide and more in this article. 

How Many E-Commerce Stores Are There In 2023?

Globally, there are over 26.5 million e-commerce stores as of 2023. This represents an increase from 26 million stores in 2022.

Of these e-commerce stores, the majority of stores earn only around $1,000 per year.

E-commerce Stores Over The Years?

The outbreak of the COVID-19 Pandemic has led to a significant increase in the number of e-commerce stores worldwide. 

E-commerce stores more than doubled from 9.70 million in 2020 to 19.80 million in 2021, representing a growth of 204% year-over-year. 

Between 2021 and 2022, E-commerce stores grew by 39%, reaching 26 million in 2022.

How Many E-commerce Stores Are There - Ecommerce Stores

Here is a table showing the number of e-commerce stores and their year-over-year growth from 2019 to 2023. 

YearThe Number of E-commerce StoresY-O-Y Growth
20199.20 million
20209.70 million5.40%
202119.80 million204%
202226 million39%
202326.5 million

How Many E-Commerce Stores Are In The United States?

According to the latest data of 2023, there are over 13.98 million e-commerce stores in the United States, with a whopping 47.2% increase compared to 2022.

During the COVID-19 pandemic, e-commerce stores increased by only 30.30%, totaling 8.60 million.

Here is a total breakdown of the number of e-commerce stores in the United States from 2019 to 2022. 

YearThe Number of E-commerce StoresY-O-Y Growth
20193.60 million
20206.60 million83.30%
20218.60 million30.30%
20229.50 million10.40%
202313.98 million47.2%

Number Of E-Commerce Stores By Country

The United States is home to the world’s highest number of e-commerce stores, with 9.50 million in operation, accounting for over 36.25% of all stores worldwide. 

According to Marking Blog, the United States is followed by the United Kingdom, Germany, Brazil, and Australia, with 0.85 million, 0.464 million, 0.44 million, and 0.40 million, respectively.

Here is a list of the top 50 countries with the most e-commerce stores worldwide as of 2023. 

  • The United States– 9,500,200 Stores
  • The United Kingdom– 850,800 Stores
  • Germany– 464,500 Stores
  • Brazil– 440,400 Stores
  • Australia– 399,500 Stores
  • Russia– 326,600 Stores
  • France– 316,600 Stores
  • Canada– 306,700 Stores
  • Italy– 281,800 Stores
  • Netherlands– 226,900 Stores
  • India– 200,100 Stores
  • Spain– 162,400 Stores
  • Japan– 118,200 Stores
  • Poland– 110,000Stores
  • Iran– 91,300 Stores
  • South Africa-89,000 Stores 
  • South Korea– 82,700 Stores
  • Switzerland– 80,000 Stores
  • Mexico– 70,700 Stores
  • Belgium– 65,900 Stores
  • New Zealand– 64,700 Stores
  • Sweden– 64,500 Stores
  • Ukraine– 63,700 Stores
  • Czech Republic– 63,100 Stores 
  • Turkey– 62,500 Stores
  • Argentina– 59,200 Stores
  • Romania– 58,100 Stores
  • Chile– 58,100 Stores
  • Greece– 52,800 Stores
  • Vietnam– 51,300 Stores
  • China– 49,200 Stores
  • Denmark– 49,100 Stores
  • Malaysia– 42,100 Stores
  • Indonesia– 41,100 Stores
  • Portugal– 40,000 Stores
  • Austria– 39,900 Stores
  • Hungary– 37,400 Stores
  • Ireland– 35,800 Stores
  • Norway– 30,500 Stores
  • Israel– 30,400 Stores
  • Singapore– 29,500 Stores
  • Hong Kong– 28,000 Stores
  • Finland– 25,500 Stores
  • Slovakia– 23,700 Stores
  • Pakistan– 23,400 Stores
  • Taiwan– 21,400 Stores
  • Thailand– 18,200 Stores
  • Bulgaria– 16,700 Stores
  • Nigeria– 15,200 Stores
  • Lithuania– 15,100 Stores

Which Is The Biggest E-commerce Store In The World?

When considering online shopping, which online store comes to mind first?

Most shoppers will immediately think of Amazon. That’s the one right there. 

As of June 2023, Amazon maintains its position as the largest e-commerce store in the world.

According to data, Amazon has a market capitalization of $1.287 trillion, making it the world’s fifth most valuable company by market cap. 

Amazon’s Q1 2023 revenues reached $127.4 billion, showing a 9% increase compared to the prior year’s (Q1 of 2022) Q1 revenues of $116.4 billion. 

Amazon’s Q1 2023 operating income was $4.8 billion, a 26% increase from the prior year’s (Q1 of 2022) Q1 operating income of $3.7 billion, excluding foreign exchange.

The net income of Amazon in Q1 of 2023 was $3.2 billion, or we can say $0.31 per diluted share, as compared to last year’s net loss of $3.8 billion or -$0.38 per diluted share.

‘,’ the global platform of Amazon, is one of the most popular shopping and e-commerce websites, 13% of desktop visits on this website came only in April 2023, and In second place was with around 3.13%.

In 2022, had over three billion monthly visitors, solidifying its position as the most popular retail website worldwide. As of May 2022, the top social media traffic referrers to were YouTube (52 percent), Facebook (20 percent), and WhatsApp (18 percent).

Which Are The Most Popular E-Commerce Store By Share of Visits? is the most popular worldwide e-commerce and shopping store, with a 13.29% share of visits, according to Statistia’s research. 

Following Amazon, comes in second place with a 3.13% share. 

Below is a list of the most popular e-commerce stores ranked by their share of visits.

  • 13.29%
  • 3.13%
  • 2.66%
  • 2.39%
  • 2.24

In the United States, is currently the most popular e-commerce store, with 44.58% of the share of visits, followed by with 10.07%. 

Below is a list of the most popular e-commerce stores in the United States sorted by their share of visits:

  • 44.58%
  • 10.07%
  • 5.01%
  • 3.85%
  • 2.66%

Leading E-Commerce Companies In The United States By Market Share

According to Statista, Amazon holds the largest share of the U.S. e-commerce market at 37.8 percent, far surpassing any other online retailer. 

Leading E-Commerce Companies In The United States

Walmart’s e-commerce site holds second place, with a 6.3 percent market share, while Apple comes third with 3.9 percent.

Here are some more insights into the market share of leading e-commerce companies in the United States. 

  • Amazon– 37.8%
  • Walmart– 6.3%
  • Apple-3.9% 
  • eBay– 3.5%
  • Target– 2.1%
  • The Home Depot– 2.1%
  • Best Buy– 1.6%
  • Costco– 1.6%
  • Carvana– 1.5%
  • Kroger– 1.4%
  • Wayfair– 1.1%
  • Chewy– 1%
  • Macy’s– 0.9%
  • Lowe’s– 0.9%
  • Qurate Retail Group– 0.7%

Which E-Commerce Site Is Best For Small Businesses?

Shopify is considered the top eCommerce platform for small businesses. Its website builder offers users free tools and features to sell through various channels, including third-party marketplaces, drop shippers, and social commerce. 

Additionally, in 2021, Shopify was ranked as the best eCommerce website builder, receiving high marks for its hosting and customer engagement features. 

The Biggest E-Commerce Stores Builders By Market Share

Shopify is currently the most widely used eCommerce store-building technology, making up over 15% of the market share, with nearly 4 million stores utilizing it. 

WooCommerce and Squarespace Ecommerce follow closely behind with 13.85% and 4.74%, respectively.

Shopify and WooCommerce are currently the most widely used eCommerce store-building technologies, with 15.23% and 13.85% market shares, respectively. 

Squarespace eCommerce comes in third place with a 4.74% market share, followed by Ecwid with a 3.55% market share. The remaining platforms account for just over 62% of the market.

Here is a complete insight into it.

  • Shopify- 15.23%
  • WooCommerce- 13.85% 
  • Squarespace eCommerce- 4.74%
  • Ecwid- 3.55%
  • Other- 62.63%

Related Read:


 How big is the eCommerce market in the United States?

In the United States, the eCommerce industry will generate $1011 billion in revenue by the end of 2023. Also, the United States is the world’s second-largest market for e-commerce. 

 What is the biggest e-commerce store in the world?

Amazon is the biggest e-commerce store in the world, with $133.460 million in net sales as of 2022. 

 How many e-commerce stores are there in the United States?

Currently, there are 9.5 million online stores in the United States. The United States has the maximum number of e-commerce stores in the world.

 Is e-commerce bigger than retail?

eCommerce stores have a broader reach than brick-and-mortar stores. Customers can access your products from anywhere in the world, opening up larger markets and more potential customers for you.

 How much of the United States retail is e-commerce?

In the first quarter of 2023, e-commerce sales comprised 15.1 percent of total sales. The estimated total of U.S. retail e-commerce sales for the same period was $253.1 billion, not adjusted for seasonal variation. 


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