Helium 10 is a powerful suite of tools designed to help Amazon sellers optimize their businesses across multiple marketplaces. Currently, Helium 10 supports over 20 Amazon marketplaces worldwide, spanning regions from North America to Europe, Asia, and beyond. This extensive coverage allows sellers to expand their reach and tap into diverse customer bases around the globe.
In this guide, we’ll explore the various Amazon marketplaces supported by Helium 10, detailing the specific countries and regions where you can leverage these powerful tools.
We’ll also walk you through the process of connecting Helium 10 to different Amazon marketplaces, discuss the accessibility and limitations of Helium 10 tools across various regions, and examine the potential for selling in multiple marketplaces using this platform.
List Of Supported Helium 10 Marketplaces
Helium 10 offers support for a wide range of Amazon marketplaces across different continents. This broad coverage allows sellers to expand their businesses globally and take advantage of diverse market opportunities. Let’s take a closer look at the specific marketplaces supported by Helium 10, grouped by region:
1. Europe
The European region boasts a significant number of Amazon marketplaces supported by Helium 10. These include:
United Kingdom (Amazon.co.uk): With over 569 million annual visitors, the UK marketplace is a major e-commerce hub in Europe. It’s particularly popular among UK-based sellers, with 43% of the platform’s sellers residing in the country.
Germany (Amazon.de): Boasting an impressive 605 million annual visitors, the German marketplace is one of the largest in Europe. Interestingly, only 10% of sellers on this platform are German, with a significant portion coming from other countries like the UK.
France (Amazon.fr): The French marketplace sees around 270 million visitors annually. Like Germany, many of its sellers are based outside of France, with a large contingent from the UK.
Italy (Amazon.it): With about 252 million annual visitors, the Italian marketplace is a significant player in Southern Europe. The platform operates in Italian, catering to the local population.
Spain (Amazon.es): The Spanish marketplace attracts nearly 200 million visitors per year. It operates in Spanish, serving both Spain and potentially other Spanish-speaking customers in Europe.
Sweden (Amazon.se): Launched in October 2020, the Swedish marketplace is one of the newer additions to Amazon’s European portfolio. It currently sees about 10 million annual visitors, presenting growth opportunities for sellers.
Netherlands (Amazon.nl): The Dutch marketplace is relatively small compared to its European counterparts, with around 33 million annual users. However, it offers potential for sellers looking to tap into the Benelux market.
Poland (Amazon.pl): Launched in March 2021, the Polish marketplace is one of the newest in Europe. While specific traffic numbers aren’t available, it represents Amazon’s push into Eastern European markets.
Turkey (Amazon.com.tr): Though geographically straddling Europe and Asia, the Turkish marketplace is often grouped with European markets. It boasts over 41 million monthly users, offering a gateway to both European and Middle Eastern customers.
2. North And South America
The Americas represent some of Amazon’s largest and most established marketplaces. Helium 10 supports the following in this region:
United States (Amazon.com): The US marketplace is Amazon’s flagship platform, attracting a staggering 31 billion in yearly traffic. It’s the most popular marketplace globally, with 56% of active sellers based in the US and 77% of all Amazon sellers participating in this market.
Canada (Amazon.ca): While smaller than its southern neighbor, the Canadian marketplace still sees 231 million visitors annually. Interestingly, 40% of sellers on this platform are from the US, outweighing the 29% of Canadian-based sellers.
Mexico (Amazon.com.mx): The Mexican marketplace, operating in Spanish, attracts nearly 90 million annual visitors. It’s an important gateway to the Latin American market, with an estimated 12% of all Amazon sellers participating.
Brazil (Amazon.com.br): As the largest e-commerce market in Latin America, Brazil’s Amazon marketplace serves 46 million unique online shoppers. The platform operates in Portuguese and generates annual sales of $31.6 billion.
3. Far East And India
Helium 10 also supports several key marketplaces in Asia and Oceania:
Australia (Amazon.com.au): Launched in 2017, the Australian marketplace has grown to attract nearly 45 million annual visitors. It represents Amazon’s push into the Oceania region.
Japan (Amazon.co.jp): The Japanese marketplace is a significant player in Asia, seeing 550 million visitors per month. It’s notable that 42% of its sellers are based in China, while 18% operate from the US. The platform operates in Japanese.
Singapore (Amazon.sg): While specific traffic numbers aren’t available, the Singaporean marketplace recorded global net sales of $159.2 million in 2022. It serves as Amazon’s entry point into the Southeast Asian market.
India (Amazon.in): The Indian marketplace is a major player, with over 295 million annual visitors. It operates in English and is dominated by local sellers, with about 80% of sellers based in India.
4. Middle East And Africa
Helium 10 has expanded its support to include emerging markets in the Middle East and Africa:
United Arab Emirates (Amazon.ae): Launched in 2019, the UAE marketplace attracts 21.5 million annual visitors. It operates in English, catering to the diverse expat population in the region.
Saudi Arabia (Amazon.sa): Launched in June 2020, the Saudi Arabian marketplace operates in Arabic. While it currently sees about 4.6 million annual visitors, it represents significant growth potential in the Middle East’s largest economy.
Egypt (Amazon.eg): The Egyptian marketplace is one of Amazon’s newest ventures in Africa. In 2022, it recorded global net sales of $196.3 million, with electronics and media being the most significant categories.
How To Connect Helium 10 To An Amazon Marketplace
Connecting your Helium 10 account to an Amazon marketplace is a straightforward process. Here’s a step-by-step guide to help you get started:
Step 1. Sign up for a Helium 10 account: If you haven’t already, create an account on the Helium 10 website. You can start with a free trial or choose a paid plan based on your needs.
Step 2. Log in to your Helium 10 dashboard: Once you have an account, log in to access your dashboard.
Step 3. Navigate to the Connections section: Click on your account name in the top right corner, then select “Connections” from the dropdown menu.
Step 4. Add a new seller account: On the Connections page, click the “+ Add Seller Account” button.
Step 5. Select Amazon as your platform: Choose “Amazon” from the list of available platforms.
Step 6. Choose your region: Select the region where your Amazon seller account is based. For example, if you’re selling on Amazon.uk, choose “Europe.”
Step 7. Initiate the connection in Seller Central: Click “Initiate in Seller Central.” This will open a new window or tab.
Step 8. Log in to your Amazon Seller Central account: Enter your Amazon seller credentials to authorize the connection.
Remember, the number of marketplaces you can connect depends on your Helium 10 subscription level. The Starter plan allows for 2 marketplace connections, while the Diamond plan offers up to 5 connections.
Accessibility And Limitations Of Helium 10 Tools In Different Amazon Marketplaces
While Helium 10 supports numerous Amazon marketplaces, it’s important to note that not all tools are available in every region. The accessibility of features can vary significantly depending on the marketplace. Here’s a general overview:
1. North American Marketplaces (US, Canada, Mexico)
These markets have the most comprehensive tool availability. Nearly all Helium 10 features are accessible, including product research tools like Black Box and Trendster, keyword research tools like Cerebro and Magnet, and operational tools like Inventory Manager and Refund Genie.
2. European Marketplaces
Most tools are available for major European markets like the UK, Germany, France, Italy, and Spain. However, newer or smaller markets like Sweden, Poland, and Turkey may have limited access to certain features. For instance, tools like Misspellinator and Inventory Manager are often not available in these markets.
3. Far East And India
Marketplaces like Japan, Australia, and India have good coverage of Helium 10 tools, similar to the major European markets. However, Singapore and China have very limited tool availability.
4. Middle East And Africa
These are the most restricted in terms of tool availability. While basic features like Alerts and Profits are usually accessible, many advanced research and optimization tools are not yet available in these markets.
It’s crucial to check the specific tool availability for your target marketplace before planning your strategy. Helium 10 regularly updates and expands its tool coverage, so it’s worth keeping an eye on their official announcements for the latest information.
Can You Sell In Multiple Marketplaces With Helium 10?
Helium 10 supports selling in multiple Amazon marketplaces. This feature allows sellers to expand their reach and tap into diverse customer bases around the world. However, there are some considerations to keep in mind:
- Subscription Limitations: The number of marketplaces you can connect depends on your Helium 10 subscription level. Higher-tier plans allow for more marketplace connections.
- Tool Availability: As mentioned earlier, not all Helium 10 tools are available in every marketplace. You’ll need to research which features are accessible in your target markets.
- Language Considerations: Selling in multiple marketplaces often means dealing with different languages. While Helium 10 can help with keyword research across languages, you may need additional resources for translation and localization.
- Marketplace Regulations: Each Amazon marketplace has its own rules and regulations. Helium 10 can provide data and insights, but you’ll need to ensure compliance with each market’s specific requirements.
- Inventory Management: Selling across multiple marketplaces can complicate inventory management. Helium 10’s Inventory Manager tool can help, but it’s not available in all markets.
- PPC Campaigns: If you run PPC campaigns, Helium 10’s Adtomic tool can be valuable. However, its availability and effectiveness may vary across marketplaces.
Despite these challenges, selling in multiple marketplaces with Helium 10 can be a powerful strategy for growth. The platform’s diverse toolset can provide valuable insights and streamline operations across different regions, helping you make data-driven decisions as you expand your Amazon business globally.
Related Reads:
Conclusion: Helium 10 Supports 30+ Amazon Marketplaces
Helium 10 offers robust support for a wide array of Amazon marketplaces, making it a valuable tool for sellers looking to expand their reach globally. From the bustling marketplaces of North America and Europe to the emerging opportunities in the Middle East and Africa, Helium 10 provides varying levels of support to help sellers navigate different markets.
While the availability of specific tools can differ across marketplaces, Helium 10’s core functionalities – including product research, keyword optimization, and profit tracking – are accessible in most major markets. This allows sellers to maintain consistent strategies across multiple regions, even as they adapt to local market conditions.
However, it’s crucial for sellers to thoroughly research the specific features available in their target marketplaces before expanding. Understanding these nuances will help you leverage Helium 10’s capabilities effectively as you grow your Amazon business across borders.
- Helium 10 Marketplaces — Supported Locations & Guide - February 5, 2025
- Helium 10 Free Trial (2025) — Access Premium Features - February 4, 2025
- Jungle Scout Discount Code (FEB 2025) — 50% OFF Coupon - February 1, 2025