As the world’s biggest online retailer, Amazon commands shoppers’ attention with its products and services.
Amazon once started as a bookstore and has now transformed into the most significant online retail giant, with a $6.75 billion net profit in Q2 of 2023. No wonder why more third-party party sellers are joining this unbreakable chain.
Whether you’re a seller or an online shopper, you might want to look at 15 Amazon statistics to improve your selling and shopping experience.
Without any further delay, let’s see it.
15+ Latest Amazon Statistics
Here are some up-to-date Amazon statistics you should know before starting your journey on Amazon.
1. Popularity of Amazon
Amazon has maintained undisputed popularity over the years. Only in the US, 98.07 million users access the Amazon app for app at least once a month. Walmart’s app is on the top, which is used by over 120 million people every month. It puts Amazon in second place but still outranks other marketplaces by a mile.
Amazon’s mobile commerce has been extremely popular among shoppers. In fact, the retail sales of mobile commerce are about to hit $511.8 billion in the US in 2023, and it is expected to reach $6.4.5 billion and $710.42 billion by 2024 and 2025, respectively. The reason is the seamless Amazon app experience and services. The app makes online shopping stress-free and lets shoppers shop for their favorite items on the go.
Source: Statista, Forbes.
2. Amazon’s Net Revenue
Talking about Amazon’s net revenue, it is the world’s third largest company in terms of revenue, right after Walmart and State Grid Corporation of China.
In 2023, the company saw a decline in its revenue compared to 2022, making $127.4 billion and $134.4 billion in revenue from all sources of Amazon ventures in the first and second quarters of 2023, respectively.
According to the Intelligence forecast, Amazon’s total revenue will be 746.22 billion by the end of 2023.
This table shows Amazon’s revenue from the first quarter of 2020 to the second quarter of 2023.
| Quarter | Amazon Revenue |
| Q2 of 2023 | $134.4 billion |
| Q1 of 2023 | $127.4 billion |
| Q4 of 2022 | $149.2 billion |
| Q3 of 2022 | $127.1 billion |
| Q2 of 2022 | $121.23 billion |
| Q1 of 2022 | $116.44 billion |
| Q4 of 2021 | $137.41 billion |
| Q3 of 2021 | $111.81 billion |
| Q2 of 2021 | $113.08 billion |
| Q1 of 2021 | $108.51 billion |
| Q4 of 2020 | $125.55 billion |
| Q3 of 2020 | $96.14 billion |
| Q2 of 2020 | $88.91 billion |
| Q1 of 2020 | $75.45 billion |
Source: Microtrends, eMarketers.
3. Amazon’s Share in the Global Ecommerce Market
Ecommerce is Amazon’s prime source of revenue. That’s why the company owns the largest piece of global eCommerce sales. Only in the United States, it accounted for 37.8% of the ecommerce market in 2022. Amazon is followed by Walmart and Apple, with 6.3% and 3.9%, respectively.
The majority of eCommerce sales come from North America, with a total of $315.8 billion in revenue.
This table shows Amazon’s revenue in North America from 2014 to 2022.
| Year | Amezon’s revenue in North America |
| 2022 | $315.8 billion |
| 2021 | $279.8 billion |
| 2020 | $236.2 billion |
| 2019 | $170.2 billion |
| 2018 | $141.3 billion |
| 2017 | $106.1 billion |
| 2016 | $79.7 billion |
| 2015 | $63.7 billion |
| 2014 | $50.8 billion |
In 2022, the most revenue of Amazon came from the United States, with $356 billion. Germany was in the second place, with $33.6 billion.
Source: FourWeekMBA, Influencer Marketing Hub, Statista.
4. Amazon Profit
Somehow the profit is not very convincing according to its net revenue. It is also considered a low-profit venture as Jeff Bezos had invested the company’s most profit back into Amazon for a decade and a half. In the second quarter of 2023, Amazon registered a net profit of $6.7 billion.
This table shows the net profit of Amazon from the first quarter of 2020 to the second quarter of 2023.
| Quarter | Net Profit of Amazon |
| Q2 of 2023 | $6.75 billion |
| Q1 of 2023 | $3.17 billion |
| Q4 of 2022 | $0.27 billion |
| Q3 of 2022 | $2.87 billion |
| Q2 of 2022 | -$2.02 billion |
| Q1 of 2022 | -$3.84 billion |
| Q4 of 2021 | $14.32 billion |
| Q3 of 2021 | $3.15 billion |
| Q2 of 2021 | $7.77 billion |
| Q1 of 2021 | $8.10 billion |
| Q4 of 2020 | $7.22 billion |
| Q3 of 2020 | $6.33 billion |
| Q2 of 2020 | $5.24 billion |
| Q1 of 2020 | $2.53 billion |
Source: Microtrends.
5. Number of Amazon Prime Users
Prime is a paid subscription service offered by Amazon. The majority of Amazon’s revenue comes from Prime. Currently, there are over 220 million Prime subscribers worldwide, of which 174.90 million are US-based. The numbers are increasing rapidly because of their valuable services. One Prime subscription gives you a guaranteed two-day standard delivery option, access to Prime Video, Prime Music, Prime Reading, 5% reward points, and many more.
Prime is currently available in 22 countries. It started in 2005 — primarily in the US. In 2022, Amazon Prime generated a revenue of $35.22 billion. A survey shows Prime members are more engaged in shopping than non-Prime members.
This table shows the Amazon Prime revenue from 2014 to 2022.
| Year | Amazon Prime Revenue |
| 2022 | $35.22 billion |
| 2021 | $31.77 billion |
| 2020 | $25.21 billion |
| 2019 | $19.21 billion |
| 2018 | $14.17 billion |
| 2017 | $9.72 billion |
| 2016 | $6.39 billion |
| 2015 | $4.47 billion |
| 2014 | $2.76 billion |
Source: Yaguara.
6. Number of Amazon Merchants in the World
Over 9.7 million sellers are working under Amazon’s name, of which almost 2 million are actively selling on the Amazon marketplace. Out of all sales, third-party seller services account for more than $117.7 billion in sales in 2022. More than 3.7K new sellers join Amazon every day.
This table shows the third-party retail revenue of Amazon from 2014 to 2022.
| Year | Third-Party Retail Revenue |
| 2022 | $117.7 billion |
| 2021 | $103.3 billion |
| 2020 | $80.4 billion |
| 2019 | $53.7 billion |
| 2018 | $42.7 billion |
| 2017 | $31.8 billion |
| 2016 | $22.9 billion |
| 2015 | $16 billion |
| 2014 | $11.7 billion |
Source: Statista.
7. Monthly Visitors
Amazon sees over 200 million unique visitors per month. Of all unique visitors, 60.28% are male, and 39.72% are female. And the biggest age group of monthly visitors is 25-34 years old, with 28.79% activity. Amazon records an average of 2.7 billion visits per month, making it the 11th most visited website on the planet.
In July 2023, 2.79 billion visitors visited Amazon, which was 10.6% more than in June 2023.
Source: Semrush.
8. Number of Amazon Customers
Amazon has almost 310 million shoppers around the world, of which 220 million are Prime users. According to US eTail reports, 90 million subscribers are currently active.
9. The Most Popular Category on Amazon
Currently, homeware and kitchenware is the top product category on Amazon. 35% of businesses (small and medium-sized) are listed in this category as of 2023
Beauty and personal care is the second most popular category for SMB businesses. Nearly 26% of businesses are listing products in this category. Amazon is rapidly expanding its categories so a new audience can access their favorite products.
This table shows the top 10 Amazon categories.
| Category | The Percentage of Sellers Listed Their Products |
| Home and Kitchen | 35% |
| Beauty and Personal Car | 26% |
| Clothing, Shoes and Jewelry | 20% |
| Toys and Games | 18% |
| Health, Household and Baby Care | 17% |
| Baby | 16% |
| Electronics | 16% |
| Sports and Outdoors | 16% |
| Pet Supplies | 13% |
| Office Supplies | 13% |
Source: JungleScout.
10. Number of Amazon FBA Merchants
Currently, there are 9.7 million merchants selling under the Amazon marketplace. Out of all sellers, 89% are using FBA (Fulfillment by Amazon) as their order fulfillment.
FBA is also a popular fulfillment service for third-party sellers. 59% of all sellers are selling private labels or making their own products.
11. Advertising Revenue
Amazon advertising clocked a whopping $44.35 billion in revenue in 2023. Advertising on Amazon makes 2X more than physical stores and subscription services, with a 32% growth rate. 79% of all Amazon sellers use Amazon’s advertising to promote their products.
This table shows the advertising revenue of Amazon from 2017 to 2027.
| Year | Advertising Revenue of Amazon |
| 2027 | $70.82 billion |
| 2026 | $64.20 billion |
| 2025 | $57.59 billion |
| 2024 | $50.97 billion |
| 2023 | $44.35 billion |
| 2022 | $37.74 billion |
| 2021 | $31.16 billion |
| 2020 | $19.77 billion |
| 2019 | $12.63 billion |
| 2018 | $10.11 billion |
| 2017 | $4.65 billion |
Source: Statista.
12. Web Service Revenue
Amazon’s Web Services started as a side venture of Amazon. Now it has become a significant part of Amazon’s profit margin growth. AWS is one of the world’s largest cloud computing services, with a 32% estimation of the cloud industry.
In 2022, AWS’s annual revenue was $80 billion, and it is growing every year. AWS offers a free tier with limited access to cloud features. It doesn’t have a fixed subscription. Instead, it offers a pay-as-you-go approach for the majority of cloud services.
This table shows the AWS revenue from 2014 to 2022.
| Year | AWS Revenue |
| 2022 | $80 billion |
| 2021 | $62.2 billion |
| 2020 | $45.3 billion |
| 2019 | $35 billion |
| 2018 | $25.6 billion |
| 2017 | $17.4 billion |
| 2016 | $12.2 billion |
| 2015 | $7.8 billion |
| 2014 | $4.6 billion |
Source: Statista.
13. Amazon Users Across Different Devices
With the increasing popularity and flexibility of mobile services, the number of smartphone users shopping on Amazon is increasing drastically. 67% of the shoppers are still preferring shopping from computers and laptops. In contrast, the number of mobile users is only 23%.
The age factor is the biggest reason for this vast difference. Those who are 35 and younger can operate smartphones efficiently, while the age group of 55-70 years still prefers computers to shop online.
14. Number of Items Sold on Amazon
Amazon has built an incredible catalog of over 12 million products, that’s why more people are switching to Amazon to purchase their daily needs. Only in the US, SMBs sold over 3.9 billion products to their customers.
Third-party sellers in the US sell more than 7000 products per minute. When there’s any occasion like Black Friday or Christmas, the numbers increase to 11,500 per minute. Amazon sees an average daily sales revenue of $1.29 billion.
15. Crucial Factors That Drive Conversion
According to a Statista report, price is one of the biggest reasons for the majority of purchases on Amazon. Around 82% of Amazon shoppers list pricing as the most critical shopping consideration.
Other crucial factors for Amazon sales are positive product reviews and low shipping costs. While low shipping cost drives 70% of sales, and positive reviews accounts for almost 57% of sales.
A fully functional mobile app and a flexible return policy are two other factors that drive most of the sales on Amazon. 50% of shoppers agree that they think about these factors while shopping online.
The majority of people are switching to Amazon Prime because of its exceptional services and benefits. Over 35% of shoppers consider Prime as the best option for shopping as it offers 2-day shipping options and other streaming services it.
Bottom Line
Amazon is a safe place to buy and sell. All the above Amazon statistics show no sign of slowing down of Amazon.
There is always an opportunity for everyone, whether they are entrepreneurs, private label sellers, or industries.
We hope you have found this article informative. If you know more facts and figures related to Amazon Statistics, please let us know in the comment section below.
FAQs
It is estimated that Amazon has over 310 million active users. Most Amazon users are in the United States, accounting for 230 million.
Around 66% of people in the United States say they have bought something from Amazon. And that equals to 90% of online shoppers in the United States.
62.5% of people aged between 18 and 54 years are Amazon users in the United States. But, millennials are the target audience of Amazon.
Amazon users buy most from the electronics category. The electronics category is followed by Toys and games, Camera & Photo, Video Games, Pet Supplies, etc.
Walmart is the top competitor of Amazon. Walmart is the second top online store in the United States after Amazon.
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