Helium 10 Product Research: Detailed Guide

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Tired of feeling like you’re always one step behind on Amazon? Helium 10 Product Research can be your secret weapon for uncovering hidden gems within the marketplace. Stop chasing trends and start identifying lucrative, untapped niches.

But with a plethora of features and data points, where do you even begin? 

This article dives into the Helium 10 Product Research module, your one-stop shop for unearthing profitable product opportunities. 

So, buckle up, aspiring Amazon entrepreneurs, and prepare to unlock the secrets behind successful product selection with Helium 10 Product Research!

Helium 10 Product Research Tools

Helium 10 offers a suite of tools designed to help Amazon sellers with key aspects of their business, including critical product research. With millions of product listings on Amazon, finding profitable and viable products to sell can be challenging. 

Helium 10 aims to make product research easier through specialized tools like Xray, Black Box, and Trendster. Let’s explore how these tools can provide insights to enhance product selections.

Note: If you want to know more about Helium 10? Check our detailed Helium 10 review here.

1. Xray (Chrome Extension)

Xray is a powerful Chrome extension that reveals crucial market data about products on Amazon. Once installed, simply navigate to a product listing and activate Xray to view key metrics like:

  • Estimated monthly sales volume and revenue
  • Historical price and Best Seller Rank (BSR) trends
  • Number of sellers offering that product

This data quickly shows the demand and competitiveness of a product. Using Xray on multiple related listings gives a 360-degree view to identify potential opportunities to emulate or improve upon.

If you need help understanding the Xray, here‚Äôs a quick video you can look at: 

Note: If you want to learn how to utilize the X-ray tool like a pro, here’s a complete Helium 10 Xray guide. 

2. Black Box

Black Box allows searching for products based on specific criteria using filters like price range, category, number of reviews, and more. This makes it possible to find products aligned with your business model and goals.

Key features like Product Targeting and Keyword Segmentation within Black Box help uncover profitable sub-niches with high demand but lower competition. The extensive data enables you to identify the best opportunities matching your capabilities.

Unlike Xray, Black Box finds you product opportunities after scouring your preferred Amazon marketplace. The tool is perfect for finding evergreen products that make sales all the year. 

Take a look at the official video breakdown of Black Box. 

3. Trendster

Trendster shows how product performance fluctuates over time. View sales history data hourly, daily, weekly, or monthly. This reveals trends, seasonality, and demand changes.

Compare graphs for multiple products or keywords to determine if a niche is saturated or has potential for new products. Avoid declining niches and be aware of temporary spikes.

How To Use Xray For Product Research?

Here is a step-by-step guide on how to use Helium 10’s Xray tool for Amazon product research:

Step 1: Install The Helium 10 Chrome Extension

Go to the Chrome Web Store and search for “Helium 10”. Locate the Helium 10 Chrome Extension and click “Add to Chrome.” This will install the extension that contains Xray.

Step 2: Open Amazon and Navigate to a Product Listing Page

On Amazon, search for a broad keyword related to the type of product you want to research. For example, “dish rack” or “yoga mat.” Open up a listing page for one of the products.

Helium 10 Product Research - Product Listing Page

Step 3: Activate Xray On The Listing

With the listing page open, click the Helium 10 icon in your Chrome browser toolbar. This will launch the Xray widget.

Activate Xray

Step 4: Analyze The Key Xray Metrics

Xray will display crucial product data, including:

Analyze The Key Xray Metrics
  • Estimated monthly sales: Shows estimated sales volume per month for that product listing. Higher is better.
  • Revenue estimate: Provides an estimate of the monthly revenue the product listing is generating. Look for high-revenue products.
  • Historical price & BSR charts: Graphs showing how the Best Seller Ranking and price have trended over time for that listing.
  • Number of sellers: The number of competitors selling that exact product. Lower competition is preferable.

Step 5: Evaluate Other Related Listings

Repeat steps 2-4 for other related products on Amazon. For example, analyze multiple top yoga mat listings.

Step 6: Identify The Best Opportunities

Compare the X-ray data across listings to find products with high sales, low competition, and stable or growing BSR trends. These indicate potential opportunities worth pursuing.

Step 7: Validate And Supplement With Additional Research

Use other Helium 10 tools like Trendster for additional validation. Also, research external factors like reviews and search volume.

Following this process using Xray will enable you to make data-backed product selections for your Amazon business. 

How To Use Helium 10 Black Box

Here is a step-by-step guide on how to use Helium 10’s Black Box for Amazon product research:

Step 1: Access the Black Box Tool

Log in to your Helium 10 account and navigate to the Black Box tool. You can find it in the main toolbar at the top. 

Step 2: Set Your Search Criteria 

In the sidebar on the left, apply filters to set parameters for your product search. For example:

Set Your Search Criteria 
  • Price range – Set min and max values
  • Number of reviews – Choose a range like 100-500  
  • Product category – Select a specific category to focus on
  • Amazon Choice – Check to filter for Amazon Choice products

Step 3: Analyze the Results

Black Box will display a list of products matching your filters. Scroll through and look at key data points:

Analyze the Results
  • Estimated revenue and sales
  • Best Seller Rank (BSR)
  • Number of sellers
  • Opportunity score

Higher opportunity scores indicate more potential. 

Step 4: Refine and Filter Further

Adjust your filters to narrow down the results. For example, increasing the minimum number of reviews or reducing the maximum price.

Refine and Filter Further

Step 5: Export and Save Your Results

Once you find promising products, export the results to a CSV file. You can also save searches to revisit later.

Export and Save Your Results

Step 6: Validate The Opportunities

Use other Helium 10 tools like Xray to analyze individual product listings further and validate the opportunities. 

Step 7: Keep Searching and Iterating

Tweak your searches periodically to uncover new opportunities. The Amazon market is constantly evolving.

Using these steps with the powerful filtering capabilities of Black Box can help you thoroughly research and identify standout product opportunities tailored to your business.

How To Use Helium 10 Trendster 

Here is a step-by-step guide on how to use Helium 10’s Trendster tool for Amazon product research:

Step 1: Add Products Or Keywords To Track

Within Trendster, click “Add Products” or “Add Keywords” and input the ASINs or keywords you want to analyze. For example, top ASINs in a category or related keywords.

Add Products Or Keywords To Track

Step 2: Copy The ASIN Code 

Go over to your Amazon page and copy the ASIN code for the product.

Copy The ASIN Code 

Step 3: Analyze Product Sales Performance 

Trendster will generate graphs visualizing the sales history based on Best Seller Rank. Review each product’s graph to identify trends, seasonal peaks, and dips. 

Step 4: Enter The ASIN Code Box On Trendster and enter phrases.

Enter the copied ASIN code and enter it in the ASIN labeled box along with 3-4 keyword phrases to check the popularity.

Enter The ASIN Code

Step 5: Analyse The Sales Price And Rank It On The Graph.

After searching the ASIN codes, Trendster produces a graph to help you analyze the sales price and rank of the product. This tool can help you see the past sales of various products. 

Analyse The Sales

Step 6: Identify Promising Opportunities

Look for upward trends and stability. Avoid products and keywords with steep declines indicating falling demand. Be cautious of temporary spikes.

Step 7: Verify Trends With Latest Data

Shorten the date range to focus on the most recent 3-6 months. Confirm if any major changes have occurred more recently.

Verify Trends With Latest Data

Step 8: Correlate External Events 

Consider if external factors like holidays or announcements influenced unusual trends and disregard misleading data. 

Using these steps to harness Trendster’s historical insights supplements your product research. 

More On Helium 10:

Conclusion: Simplify Product Research With Helium 10

Helium 10 Product Research helps you make informed decisions, navigate Amazon’s complexities, and push your business to new heights. Remember, product selection is the cornerstone of any successful Amazon venture. 

By using the insights obtained from this effective tool, you can identify products with high demand, low competition, and ample profit prospects. Adapt to the data-driven approach, experiment with different strategies, and constantly filter your research methods. 

As you master Helium 10 Product Research, you’ll discover a treasure trove of opportunities in the vast Amazon marketplace. So, unleash your entrepreneurial spirit and watch your Amazon business soar!


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