How To Use Helium 10 In 2024 (Complete Guide)

With over 30+ tools tailored specifically for Amazon sellers, Helium 10 has become one of the most popular suites for managing a successful FBA business. But with so many features packed in, many new users find themselves wondering – how to use Helium 10 effectively.

This complete guide will walk you through everything you need to know to use Helium 10 to its fullest potential. I will also provide tips and best practices for leveraging Helium 10’s extensive capabilities to maximize your Amazon selling success.

Whether you’re just starting out or looking to scale up, this step-by-step tutorial will help you master this powerful platform. By the end, you’ll be fully equipped to utilize Helium 10 to:

• Conduct killer product and keyword research
• Create optimized, high-converting listings
• Automate and boost your Amazon advertising
• Streamline your operations and inventory
• Access invaluable analytics and business intelligence

Let’s dive in to explore how to use Helium 10 to gain every advantage and edge as an Amazon seller!

How To Use Helium 10: In A Nutshell 

• Sign up for a free or paid Helium 10 account to access the tools
• Install the Chrome extension for quick access to product research features
• Use Black Box and Trendster for comprehensive product opportunity finding
• Leverage Cerebro and Magnet for targeted, relevant keyword research
• Optimize listings for rankings with tools like Scribbles and Listing Analyzer
• Create promotional funnels with Portals to drive traffic to Amazon
• Manage advertising campaigns efficiently with Adtomic
• Stay on top of business performance with Profits, Keyword Tracker, and Market Tracker
• Streamline operations with Inventory Management, Alerts, and more
• Take advantage of educational resources like Video Tutorials and Courses
• Monitor your Amazon business via the Helium 10 mobile app

Note: If you want to know more about Helium 10? Check our detailed Helium 10 review here

Signing Up For Helium 10 

The sign-up process for Helium 10 is very simple. You can start with the Helium 10 free trial, which gives you limited access to some of its advanced tools for a lifetime. Here’s how you can sign up for free: 

1. Click “Sign Up for Free” from the top right corner of the official Helium 10 website.
2. Enter your name, email, and password. Then click Sign up.
3. Answer a few questions explaining your current Amazon/Walmart business and click Next.
4. After that, you will land on the Helium 10 dashboard, from where you can access all the available tools.

You can upgrade your Helium 10 free plan to a paid one whenever you want. This will unlock the complete suite of tools and extend the limitations on certain tools. 

Bonus: If you are a new user and planning to purchase a premium plan, don’t miss out on our exclusive Helium 10 coupons. With these coupons, you can get up to 40% discount on monthly and annual plans. 

How To Use Helium 10 Chrome Extension?

Helium 10’s Chrome Extension is a free browser extension and contains tools that you won’t find on the web-based suite. Once installed, it allows you to browse Amazon product pages and deep insights into every product listed. 

For instance, here’s how an Amazon product page looks when the Helium 10 Chrome extension runs.

Here’s what the Helium 10 Chrome extension shows on the page:

• Total number of products on the page
• Monthly search volume
• 30-day Revenue and Average revenue
• Number of units sold per month
• Monthly search volume 
• Average BSR (Best Sellers Rank)
• Average price 
• Average rating 
• Seller Country of Origin 

Products on the pages show their ASIN, current BSR, product variations, fulfillment type, etc.

Apart from these details, you can use Xray (Products and Keywords), ASIN Grabber, Profitability Calculator, and Review Insights Tool to unlock unseen data from Amazon. 

Xray (Product Research)

As the name says, the Xray tool analyzes the demand and competition between sellers and products in more detail. 

Apart from the other basic details, the Xray tool shows you the average price date, revenue data (individually), review levels, brand, country, listing details, Buy Box owners, and other FBA details. 

Many data points are clickable. So, you can click through the charts and infographics to see the fluctuations of trends and sales. 

Xray (Keyword Research)

Next is Xray Keywords. It displays the top keywords that competitors are using to list and rank their products. 

The pop-up display lists keywords in terms of search volume, suggested PPC bid, title density, keyword difficulty, and Cerebro IQ Score. 

If you want to learn how to utilize the Xray tool like a pro, here’s a complete Helium 10 Xray guide. 

ASIN Grabber

The ASIN Grabber is one of the best tools for digging relevant product ASINs from Amazon and Walmart. This Chrome extension tool grabs ASINs to use for product research and set up targeted advertising. 

You can select the ASIN Grabber tool from the Chrome extension when a product page is open. Then the tool will show the ASINs of the products along with relevant product data such as:

• Product rank
• Brand name
• BSR
• Price
• Review Count
• Ratings

You can copy these ASINs in bulk or export them on a sheet. You can run the Cerebro tool for deep keyword research and winning product opportunities. I will talk about this tool in the keyword research section. 

Profitability Calculator 

The Profitable Calculator tool by Helium works for individual products. You can select any product from the page and open the tool from the extension. 

This tool saves time for sellers who want to calculate the profit margins of a specific product. It also extracts data related to their size, weight, dimensions, manufacturing, and fulfillment costs.  

Now, let’s talk about the Helium 10 web apps.

Helium 10 Product Research Tools

For an aspiring or beginner Amazon seller, having a winning product is a must. You can master product research skills with Helium 10’s straightforward tools. Black Box and Trendster tools are core product research tools. Let’s know how to use these tools like a pro.

Black Box

Helium 10 Black Box lets you search the entire Amazon catalog based on specific criteria to surface product ideas that match your filters. Basically, the tool helps you find evergreen products with increasing year-on-year demand. 

The Black Box tool offers two types of filters to find potentially profitable products: Advanced and Simple. 

Advanced filters allow you to fill out parameters to conduct precise research. However, it is used by professional sellers as new sellers might be unaware of some metrics. 

New sellers can use simple filters to find products to sell on Amazon. For example, you can fill up:

• The marketplace you want to sell products
• Product category
• Monthly sales
• Price range
• Ratings
• Average monthly revenue

Then, the Black Box tool will show you the products that match your criteria.

You can play with other filters like seller type, exclude brand, product size, YoY sales, and dozens of other filters to narrow down the results. These filters help sellers find ideal products within their specific niches. 

Trendster

While Black Box helps you search based on product data, Trendster analyzes the sales history of products over time. 

You will need product ASINs and keywords related to the product to use Trendster. Then, it will create a graph showing you the daily, weekly, monthly, and yearly sales trends for that product. 

The color-labeled spikes show seasonal patterns and price/sales fluctuations over time. Reviewing trends will help you buy products at lower points and sell them at peak times to maximize profits, avoiding fads and one-hit wonders. 

Pro Tip: Use Trendster to find trending products that have the highest demand for a specific month or time in a year. For example, you can find products like tree ornaments, wall art, mugs, and gift cards during the Christmas season with this tool. 

My List – Products

As you are researching products, you will want to save your most promising finds for further evaluation. The “My List” for products lets you create a centralized watchlist for the same.

You can add product ASINs to your list along with notes. You can also input product criteria (title, price, etc.) without an ASIN, so your list acts as a place to log your research process and compile target product profiles.

You can add as much as products to your list as possible and customize/sort it as per your requirements.

Helium 10 Keyword Research Tools

Thorough keyword research is crucial to maximizing your Amazon SEO and PPC efforts. Helium 10 provides several powerful tools to build the perfect product keyword list.

Cerebro

Cerebro is one of Helium 10’s most popular tools for keyword discovery. It performs “reverse ASIN searches” to reveal the keywords your competitors are ranking for. If used correctly, you will not need any other tools to find keywords for your listings or PPC campaigns. 

Simply input up to 10 competitor ASINs, and Cerebro will return all the keywords those products rank for on Amazon. This method ensures you find your niche’s most relevant, high-potential keywords. 

Once you enter the ASIN(s), Cerebro comes up with thousands of filters within seconds. With that, you will get these metrics as well:

• Keyword Sales 
• Cerebro IQ Score
• Search Volume (with trends)
• Suggested PPC Bid
• Sponsored ASINs
• Competing products
• CPR
• Title Density
• Performance Score

You can also export the keywords directly into other Helium 10 tools for organizing and optimizing. The tool even summarizes the keyword difficulty for each term which helps you identify easier targets. 

Check out the Helium 10 Cerebro review to know how this tool works in more detail. 

Magnet

Where Cerebro analyzes competitor keywords, Magnet helps you discover brand-new yet relevant keywords you can target. 

Enter a seed keyword related to your product to start your research. Then, Magnet will quickly find hundreds of long-tail variations by analyzing keyword groups, related terms, and other keyword data. 

I have put the term “dog bed” as a seed keyword, and here’s what I found. 

As you can see, the keywords Magnet returns are focused around my seed term, ensuring relevancy. You can also use parameters like search volume, word count, results count, etc., in the filter section to narrow down the list. 

Learn how to use Helium 10 Magnet and Cerebro together for maximum keyword output.

Misspellinator 

This clever tool helps you find misspelled keyword variations that could send untapped traffic your way. The tool easily picks commonly misspelled words that Amazon usually won’t correct for you. 

You can input your main keywords, and Misspellinator will analyze common misspellings people search on Amazon. 

You can see it also notes down which misspellings Amazon autocorrects focusing your attention on those it doesn’t. 

Ranking for misspelled terms can be an easy win since they usually have very low competition. Misspellinator identifies creative optimization opportunities you would likely miss otherwise. 

My List – Keywords

Like in product research, you can also create a separate list of keywords for product optimization. Also, you can download these keywords in a CSV format or export the folder to use keywords with other tools. 

Helium 10 Listing Optimization Tools

Keyword research is just the first step. The main work starts with the optimization. Let’s see how you can use Helium 10 listing optimization tools to create convertible listings. 

Frankenstein 

Frankenstein is your keyword management and organization powerhouse. You can pick individual keywords from your research and import them into this tool. 

It will automatically condense keywords by removing duplicates and combining word variations. This leaves you with a clean master list of keywords to work into your listing. 

You can export the processed keywords directly to the next stages of your optimization workflow. Once you have processed keywords, you will left with a refined list of words that will help you gain visibility and ranking on Amazon. 

Scribbles

Scribbles is a listing optimizer tool that makes it easy to write strategically optimized listings. You can use this tool to create titles, bullet points, and descriptions of your products using the keywords you have saved to “My List.”

You will have all the keywords on the left side of the tool. This ensures you maximize keyword inclusion for greater raking potential while maintaining readable listings.

Scribbles also prevent you from over-optimizing your listing. It keeps tabs on character counts and repetitive words to avoid overstuffing or going out of character limits. 

Index Checker

Once your listing is indexed and live on Amazon for a specific category or keyword, shoppers can find it in the search results. However, if your listing has certain errors, Amazon will stop it from appearing on the results page.

Index error rarely happens. But if it is going to happen somehow, Index Checker will ensure there are no errors and be indexed properly.

Just add your product ASIN along with Seller ID and target keywords, and it will show your current ranking position for each term on Amazon. 

Listing Analyzer

The Listing Analyzer scans your product listing against competitors and provides an optimization report. This gives you room for improvement in your listing to tackle the competition. 

Add your main product ASIN. Then, add your competitors’ ASIN in the next section. You can add up to 10 ASINs.

The tool will fetch data and show your LQS (listing quality score) against your competitors’ products. 

It also checks for issues like low word count, overused keywords, missing information, and more. Listing Analyzer is an easy way to audit your listings for gaps before publishing. The insights will help you polish your listing fully. 

Listing Builder

Listing Builder provides a central dashboard to manage your product listings. You can create new listings or upload existing ones to optimize. Basically, it is an upgraded version of Scribbles to create a listing. 

It offers handy features like pre-loaded templates, automatic keyword tracking, and AI writing assistance. AI-assist makes things easier as you can choose keywords, and it will automatically create optimized listings.

Audience

Helium 10 Audience allows you to create real-time polls to survey Amazon shoppers for feedback right on your listing. 

You can split-test things like titles, bullets, pricing, images, and more. The tool provides unfiltered input directly from your target customers to help you optimize. 

However, it costs extra to create polls. For 50 detailed responses, Helium 10 charges $50. 

Helium 10 Marketing Tools

A growing business is incomplete without marketing tools. Luckily, Helium 10 has plenty on its plate to serve you in this field. 

Adtomic

Helium 10 Adtomic helps sellers automate and optimize their PPC campaigns. The tool provides a unified dashboard to manage all your sponsored products, brands, and Headline Search Ads.

The system uses AI to provide keyword and bid suggestions to improve campaign performance. You can also set custom rules to automate optimization across your portfolio. 

Unlike other tools on Helium 10, it tool requires you to add your Amazon seller so you can get insights into how well your ads are performing. 

Amazon Attribution

Attribution is an off-page advertising tool that tracks and stores your external traffic sources, directing customers to Amazon. 

You can simply place Attribution tracking pixels on your website, email, social posts, ads, etc. It will visualize traffic and conversion metrics by source in your dashboard. 

These insights will help you identify your highest-performing marketing channels to invest in further. You can even integrate Attribution with Amazon AMS for single-source campaign management. 

Portals

Helium 10’s Portals allow you to create branded landing pages, opt-in forms, and inserts to build your email list and direct more traffic to your Amazon listings. 

With this tool, you can design on-brand pages and forms and add them as inserts into your Amazon packaging or link through QR codes. It will help you establish more touchpoints with customers. 

You can provide value and deals via your Portals to incentivize visitors to convert to Amazon while capturing their contact information. 

Helium 10 Analytics Tools

Your product has been launched and is making sales on Amazon. What now? You need to watch it to find out how it is performing. Helium 10 analytics tools will help you do these tasks with ease. 

Keyword Tracker

The Keyword Tracker shows you your precise organic ranking position for target keywords on Amazon. 

Add your product ASINs and keywords you want to track and click Start Tracking. 

Keyword Tracker will display your current ranking for each and chart your ranking history over time.

You can also enable hourly tracking during optimization or promotions to monitor real-time rankings. 

Market Tracker 360

Helium 10 offers two fine tools to keep tabs on your competitors: Market Tracker and Market Tracker 360. 

Market Tracker helps you size up competitors across entire niche markets on Amazon. You can add a market and input related keywords (or competitor ASINs). The tool will display all the products ranking for those terms and breakouts of their market share.

You can also quickly filter products by criteria like rating, number of reviews, BSR, and price. 

On the other hand, Market Tracker 360 is a paid add-on (costs $500/month). It is an advanced version of Market Tracker that analyzes competitors’ products in-depth, including rankings, reviews, pricing, dimensions, and historical trends. 

It compiles a comprehensive file on product opportunities allowing you to dissect competition and create tactical advantage. 

Profits

Profits connect with your Amazon reports to provide key financial and operational metrics on your business in one simple dashboard. The tool reviews total unit sales, ad spend, revenue, refunds, and – most importantly – your net profit over any time period. 

To use this tool, you can connect your Seller Central and get detailed reports of your store. You can also dive into individual ASIN performance to check the financial reports. 

Helium 10 Operations Tools

Maintaining and optimizing your growing Amazon business presents some unique challenges, but Helium 10 operational tools are specialized to automate core operations.

Alta 

Alta provides flexible financing options to fuel growth for Helium 10 members. 

Access up to $5 million in growth capital to fund things like inventory, advertising, expansion into new marketplaces, and more. 

Alerts

Get notified any time important changes happen on your Amazon listings. The Alerts tool monitors things like price changes, stock status, buy box status, reviews, and more across all your products. 

Customize alerts to receive real-time notifications on the factors most important for each product. 

Inventory Protector

Some sellers forget to set limits on maximum order quantity, so it is possible for their inventory to go out of stock quickly. Inventory Protector lets you limit maximum purchase quantities per customer to prevent bulk order abuse during promotions. 

With the tool, you can easily set order limits across any or all of your product listings to keep inventory for wide customer access during flash sales. 

Refund Genie

Refund Genie scans your Amazon reports to identify refunds and reimbursements you may be missing out on from Amazon. 

It looks for situations like FBA return processing errors, shipment damage reimbursements, and other opportunities that Amazon owes you money on. 

Follow-Up

Helium 10’s Follow-Up allows you to set up automated email sequences to engage customers post-purchase. You can use this tool to drive organic traffic to your store without running expensive ads. 

The tool lets you send follow-up surveys, review requests, further promotions and guides through email. This way, you can not only maximize the customer’s lifetime value but also build loyalty and gather positive product feedback. 

Inventory Management

The Inventory Management tool lets you easily track and control inventory for all your products from one dashboard. 

The tool gives you a SPOG to monitor stock levels, make replenishment decisions, and order more units from suppliers to stay continually stocked. However, this tool is still under development as it can’t forecast inventory levels for sellers, leaving sellers to guess on their own. 

Helium 10 Learning

Helium 10 offers an extensive library of learning resources to supplement its robust tools. Take advantage of both free and paid education:

• Learning Hub: The Learning Hub provides free step-by-step walkthroughs for maximizing your benefit using every Helium 10 tool. Easy access to expert guidance.
• Amazon PPC Academy: This paid course provides masterclasses on optimizing campaigns from PPC experts. Unlock strategies to minimize your ACoS and maximize profits.
• Exit Ticket: Get free over-the-shoulder coaching directly from Helium 10 experts who audit your business and provide custom recommendations to improve performance across the board.
• Pro Training: Dive into paid monthly courses taught by Helium 10 experts, providing tips, tricks, and proven best practices across all aspects of selling on Amazon FBA. Ongoing education from the best.
• Academy: The Helium 10 Academy provides free on-demand video training covering every Helium 10 tool and key concepts for Amazon sellers. Fundamental to advanced education.

How To Use Helium 10 Mobile App?

In addition to the web dashboard, Helium 10 offers a mobile app so you can access your essential data and tools on the go.

The app provides mobile access to Helium 10 features like Keyword Tracker, Cerebro, Profits, Inventory Management, Alerts, and more.

You can install the iOS or Android app and conveniently log in with your Helium 10 account details to sync your tools. All the tools on the app follow the same method as explained in the guide, so you don’t have to go through additional setup or customization. 

Conclusion: Using Helium 10 Is Easy! 

As you can see, Helium 10 provides one of the most robust suites of features tailored specifically for Amazon sellers.

 It aims to provide specialized tools to simplify and automate the key tasks and workflows required to find, evaluate, optimize, launch, manage, promote, track, and scale products successfully on Amazon.

While it may seem daunting at first, focus on learning one feature at a time. The demonstrations and free courses will quickly get you up to speed. 

Used to its full potential, Helium 10 can streamline your efforts and fling your Amazon business to new heights.

Need more help? Let me know in the comments below!