Helium 10 vs Jungle Scout (2025) — Which One Is Better?

Are you trying to decide between Helium 10 and Jungle Scout for your Amazon business? Both tools offer valuable features for sellers, but they serve different needs.

In the Helium 10 vs Jungle Scout debate, Helium 10 provides a more comprehensive toolset for advanced users, while Jungle Scout is simpler and more affordable, ideal for beginners.

Whether you need extensive analytics or just the basics, understanding their key differences can help you choose the right tool for your e-commerce journey.

Let’s get into all the details now.

Helium 10 vs Jungle Scout: Quick Comparison (2025)

Here is a quick comparison between Helium 10 and Jungle Scout:

Feature	Helium 10	Jungle Scout
Product Database	Extensive product data	Robust product database
Opportunity Score	Ranks products by metrics	Grades products A-F
Keyword Research	Cerebro for keywords	Keyword Scout tool
Chrome Extension	Helium 10 extension	Jungle Scout extension
Keyword Tracking	Tracks up to 2,500 keywords	Tracks up to 5,000 keywords
Reverse ASIN Search	Provides sales estimates	No reverse ASIN feature
Listing Builder	Creates listings with content	Builds listing templates
Inventory Planner	Estimates demand and sales	No inventory planning features
Competitor Tracking	Tracks competitor rankings	Minimal competitor tracking
AI Tools	Listing Builder and Adtomic	Review Analysis, Profit Overview, AI Assist Chat, and Listing Builder
Pricing	Starts from $39/month	Starts from $49/month

Helium 10 vs Jungle Scout: Overview

Let’s see what these tools are all about.

Helium 10: In A Nutshell

Note: To get detailed insights into Helium 10, make sure to check our detailed Helium 10 review here.

Helium 10 was launched back in 2016 as a complete suite of tools for Amazon sellers. It offers a wide range of tools that can help anyone grow as an Amazon seller. In the beginning, they offered ten tools all in one place; that’s why they named it Helium 10. Now they have added ten more tools in Helium 10.

If you want to find high-ranking keywords for your business, then use the keyword research tool of Helium 10. It also allows you to find out what strategies your competitors are using and how you can use them to your advantage. It keeps you aware of trendy products, and you can also identify why these products are trending.

Keep increasing your listing with profitable products and rise in the ranks quickly. The Helium 10 blog helps you understand the do’s and don’ts of being an Amazon seller.

Jungle Scout: In A Nutshell

Note: To get detailed insights into Jungle Scout, make sure to check our detailed Jungle Scout review here.

In comparison to Helium 10, Jungle Scout does not offer a complete suite of tools that all types of Amazon sellers need. But Jungle Scout is more intuitive and user-friendly. It is much simpler to understand than Helium 10. It offers essential tools that a beginner Amazon seller needs to step into the world of Amazon FBA.

It gives you access to tools that gives you a complete analysis of trends, products, relevancy, and keywords. You will get different data metrics such as review insights, rankings of best products, selling price, annual sales, etc. This tool was a product research tool initially, but it has become one of the industry’s best tools over time.

Now, most beginners use Jungle Scout as a stepping stone because its interface is streamlined and easy to understand.

Data Accuracy Comparison Of Helium 10 vs Jungle Scout

Every Amazon seller is looking for accurate data so that they can make the right decisions. Now I will compare the data accuracy of Helium 10 and Jungle Scout.

Helium 10 Data Accuracy

I used Helium 10 to get accurate data, but it was not as accurate as I thought. Helium 10 has an accuracy of 74% which is not enough. Because every Amazon seller depends on these data metrics, it can cost them a lot of money if they are inaccurate.

After thorough research, it was found that Helium 10 is the third most accurate tool among many Amazon seller tools. But the margin of error is significant. Hopefully, they will work on their data accuracy in the future.

Jungle Scout Data Accuracy

Jungle Scout excels in data accuracy in comparison to all the other Amazon seller tools. Their data scientists, data engineers, and dedicated product development ensure that you get all the reliable metrics. It is proven that Jungle Scout has a data accuracy of 84.1%, which is 10% higher than Helium 10. Their team is constantly working to improve this number. They monitor their data accuracy by running various tests so that you always get accurate data.

Verdict: Jungle Scout is the clear winner when it comes to data accuracy. It is one of the best accurate tools in this industry. Helium 10 is also a reasonably accurate tool.

Helium 10 vs Jungle Scout: User Experience

These tools are straightforward to use because their user interface is simple and easy to understand. Let’s use their product database tools closely and see how they perform with respect to each other.

Jungle Scout: User Experience

When it comes to products, Jungle Scout has a product database tool. You can find this tool in the streamlined dashboard of Jungle Scout. When you open the tool, you will see many options for categories on the left side of your screen. You can select one or multiple categories at once to see the products for it.

On the right side of the screen, you will see a lot of filters. These filters help you out in finding out the products you are looking for. In the include keywords option, you can enter any specific keyword you are looking for. Once you’ve set up everything, just hit the search button. You will see the products listed in this format.

Click on any product to check out its seasonal performance.

Use the top products feature so that you can add those products directly to the product tracker.

You can also check a product’s history by viewing its selling history. The average unit sold history will look something like this.

Helium 10: User Experience

To test the user experience of Helium 10, I am going to use Black Box, which is a product database tool. This tool is used for product research. This tool can be accessed directly from the Helium 10 dashboard. When you open the tool, your screen will look something like this.

In the above screenshot, you can see that there are a lot of options available. In the categories option, you need to select a particular product category. You can also use different options such as monthly revenue, price, review count, review rating, and shipping size tier. You can also use advanced filters as well. Click on the search button to see the products.

The products will show up on your screen, and they will look something like this. It will show you product details, total sellers for those products, price, monthly sales, and monthly revenue.

If you click on the sales button, then a sales chart will open up, which will show you the complete history of sales for that product.

Verdict: Both of these tools have an intuitive user interface. Jungle Scout is much simpler to understand, whereas Helium 10 might take a little time. 

Helium 10 vs Jungle Scout: Keyword Research

Finding the best keywords for your products is crucial to improving rankings on Amazon. Proper keyword optimization gives you an organic boost to your rankings and sales. Here’s how you use Helium 10 and Jungle Scout’s keyword research.

Helium 10 Cerebro and Magnet Tools

Helium 10 offers two tools for keyword research: Cerebro and Magnet.

Cerebro uses a reverse product lookup feature where you have to enter the ASIN numbers of products. You can enter up to 10 product ASINs, and once you do, just hit the “Get Keywords” button. For example, I have used the ASIN “B00G5M75UK” to get the keywords for “Pet Supplies,” and here’s the result.

You can also advanced filters to find the keywords you are looking for on Cerebro. To export the entire keyword list, just hit the export button and explore the list to a CSV file or XLSX file.

Magnet tool works as a normal keyword research tool where you enter one or more keywords in the search box to find related keyword suggestions with their search volume. For example, I have used the seed keyword “Dog Beds” to get all the relevant suggestions, and here’s the result.

From the above result, you can see the search volume for the seed keyword, along with thousands of keyword suggestions. You can use the same advanced filters to narrow down your search.

Jungle Scout Keyword Scout

The Keyword Scout tool of Jungle Scout combines the features of Helium 10’s Cerebro and Magnet tools, allowing you to do reverse ASIN searches and regular keyword searches together.

For example, I am using the same ASIN number, “B00G5M75UK,” to see if both tools give accurate results or not. Here’s the result of that search:

Jungle Scout also offers multiple filters that you can use to narrow down your search and find the best keywords for your products.

Verdict: After comparing the results from Cerebro and Keyword Scout, you can see that both tools have generated almost similar results. But the Cerebro gives detailed results that help better in optimizing the listings.

Helium 10 vs Jungle Scout: Listing Optimization

The common mistake beginner Amazon sellers make is creating a listing on Amazon and not optimizing it. To get the best results, you need to optimize your listing using the best tools, and luckily, both Helium 10 and Jungle Scout offer such tools.

Helium 10 Frankenstein and Scribbles

To help you optimize your listing, Helium 10 offers two different tools: Frankenstein and Scribbles.

Frankenstein is a keyword-processing tool where you add your original keyword list, and it will optimize the listing based on your output setting. For example, I am uploading keywords from my list and customizing the output settings, and here’s the result.

From the above result, you can see that the tool has processed the keywords and given me a refined list of keywords that I should use in my products to optimize them properly.

Scribbles is a listing optimizer tool where you enter the phrases manually or just upload your keyword list, and it will create the title, description, and features in bullet points for your products.

For example, I am using the keywords from my listings to get the complete description for my products, and here is the result.

Scribbles have created the words and phrases using the keywords from my list, and now I can easily generate titles, descriptions, and product features.

Jungle Scout Listing Builder

To optimize a listing using the Listing Builder tool, you need to select the keywords first, or you can just import your entire listing by connecting your Amazon selling account with Jungle Scout.

For example, I have a few untitled listings in my account; I am going to use one of these listings and edit the content of these listings using the content editor. The best part about Jungle Scout is that it has an AI assist tool that automatically writes the product titles, descriptions, and features. Here is the result after using the Jungle Scout Listing Builder:

From the above result, you can see the AI has already written the title, features, and description using the same keywords from my list.

Verdict: After using the Frankenstein, Scribbles, and Listing Builder tools, I have come to know that all these tools can help you optimize your listing in their own way. But with the AI Assist feature of Jungle Scout, you can optimize listings more efficiently.

Helium 10 vs Jungle Scout: AI Tools

Here in this section, I have compared the AI tools of Jungle Scout and Helium 10 in detail:

Jungle Scout AI Tools

Jungle Scout integrates artificial intelligence across several tools like Listing Builder, Profit Overview, and Review Analysis to automate and enhance key selling processes.

Listing Builder’s AI Assist quickly generates optimized titles, bullets, and descriptions for new product listings by pulling top keyword options from your research. This saves significant manual copywriting work.

The AI Assist feature in Profit Overview analyzes your sales data and metrics to provide tailored suggestions for business improvements. It acts like a virtual CFO identifying issues hurting profitability.

Review Analysis leverages AI to scan customer reviews and surface common themes, pain points, and comparisons to competitors. This provides insights to improve products.

Jungle Scout also offers an AI chatbot providing 24/7 support for issues from technical assistance to high-level selling advice.

Helium 10 AI Tools

Similarly, Helium 10 employs AI in tools like Listing Builder and Adtomic PPC campaign manager. Listing Builder uses ChatGPT integration to write SEO-optimized listing copy using imported keywords.

Adtomic leverages AI to optimize product PPC bids and campaign performance by analyzing signals like search trends and conversion rates.

Verdict: In summary, both toolsets demonstrate how AI can assist Amazon sellers by handling repetitive tasks like content generation and data analysis to uncover optimization opportunities. The integrated AI capabilities aim to save time and boost performance.

Helium 10 vs Jungle Scout: Integration Options

Helium 10 and Jungle Scout have different integration options. You can use their Chrome extension to integrate with these tools.

Helium 10 Chrome Extension offers you these tools:

ASIN Grabber
Xray
Review Downloader
Profitability Calculator
Listing Health Score
Inventory Level

Jungle Scout Chrome Extension offers you these tools:

Product Database
Opportunity Score
AccuSales Estimates
Supplier Database
Product Tracker
Keyword Scout

Helium 10 vs Jungle Scout: Support & Resources

Here in this section, I have compared the customer support & resources of Helium 10 and Jungle Scout.

Helium 10 Support & Resources

The customer support service of Helium 10 is responsive, and the average response time is less than 24 hours which is kind of slow but not too slow. They offer 24*7 customer support to their premium users. You can directly submit a request from the Contact Us section. In the support form, you need to enter your name, email address, and description of your problem, and you can also select the area of problem in the below section.

Helium 10 offers access to a premium course called Freedom Ticket in all their premium plans. This course will teach you a hands-on approach to properly selling on Amazon. The benefits of this course are that you can directly ask questions to expert Amazon sellers who created this course and also take live classes.

Jungle Scout Support & Resources

The customer support service of Jungle Scout is top-notch; they also offer 24*7 customer support to their users. They have a team of 20 customer support representatives who work round the clock to provide the best support to their customers. They will answer any query you have that is related to Amazon products, updates, any product launch-related information, and more.

If you are a premium user of Jungle Scout, then you can access its knowledge base, which is called Jungle Scout Academy. Here you can find comprehensive training on how to become a successful Amazon seller. They have also included tutorials on how to use Jungle Scout tools properly. Most of the courses are free and available to everyone, even if you are not a member of Jungle Scout.

Verdict: Jungle Scout offers better customer support than Helium 10 because their response time is much better than theirs. However, when it comes to resources, both Helium 10 and Jungle Scout provide access to the knowledge base that can help you grow as an Amazon seller, so it is a tie between them for resources.

Helium 10 vs Jungle Scout: Pros & Cons

Here are the benefits & drawbacks of using Jungle Scout and Helium 10.

Helium 10 vs Jungle Scout: Pricing Plans Comparison

Helium 10 and Jungle Scout offer different pricing plans, and they are affordable compared to the features they are offering at that pricing. Let’s check out all their pricing plans in detail.

Helium 10 Pricing

If you want to get a discount on Helium 10, then you should check our Helium 10 coupon page.

Helium 10 comes with five different pricing plans. The basic plan is completely free and has no validity at all. The other 4 are premium plans, and they are:

Jungle Scout Pricing

Well, to save a few extra bucks on Jungle Scout, make sure to check our working Jungle Scout discount codes here.

Jungle Scout has three pricing plans, and they are as follows:

Verdict: The base plan of Helium 10 is cheaper than Jungle Scout, but it does not offer many features that a beginner seller will need. At the same time, Jungle Scout’s basic plan is the best option to get started.

Helium 10 vs Jungle Scout: Customer Testimonials

Take a look at what the users of Helium 10 are saying about this amazing tool:

Here is what Jungle Scout users are saying about this awesome tool:

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Helium 10 vs Viral Launch
Jungle Scout vs Viral Launch

Final Verdict: Helium 10 Is Better Than Jungle Scout For Amazon Sellers

So this was our complete comparison between Helium 10 vs Jungle Scout. Now the question remains which tool is the best?

Choose Helium 10 If:

If you are a professional Amazon seller and want to grow rapidly, then Helium 10 is the best choice. Because it offers advanced features such as PPC automation that every Amazon seller requires in the growth stage. It also offers a great opportunity to work with industry experts and 7 figure Amazon sellers in their Elite plan, which would be great for growth.

Choose Jungle Scout If:

But if you are a beginner and don’t know which one to start with, then Jungle Scout is the best option. Jungle Scout is filled with all the essential features that a beginner Amazon seller requires at the very beginning. You might need to upgrade later, but starting with Jungle Scout is the right choice. They also offer package plans where you can get access to better plans for a long period at a discounted price.

I hope this comparison made you understand everything about Helium 10 and Jungle Scout. If you still have any doubts, then write down your queries in the comment box.

FAQs On Helium 10 vs Jungle Scout