How Many People Shop Online In 2023 (Latest Trends & Data)

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33% of the world’s population is shopping online. This means every third person out there!  

When starting a new online business, it is essential to know the number of potential buyers, their online habits, and shopping preferences.

This article has covered all the statistics about the number of online shoppers worldwide and in the United States. 

Without wasting a moment, let’s dive right in. 

How Many Online Shoppers Are In 2023?

  1. Globally, there are 2.64 billion online shoppers

In 2023, the number of online shoppers increased by 3.1% than the previous year. 

In 2020, the COVID-19 Pandemic boosted online shopping like never before.

Source: Oberlo

Number Of Online Shoppers Over The Years

This section will explore some vital statistics from the past years about the number of online shoppers. 

How Many People Shop Online - Overview
  1. In 2020, there were 2.37 billion online shoppers worldwide. 

The world was under lockdown, and online shopping took boost.

270 million online shoppers were added worldwide between 2020 and 2023. 

This table shows the number of online shoppers from 2020 to 2023:

YearThe Number of Online Shoppers
20232.64 billion
20222.56 billion
20212.48 billion
20202.37 billion

Source: Oberlo. 

The Projected Figures Of Online Shoppers From 2023 To 2025.

  1. By 2025, there will be 2.77 billion online shoppers globally. 

The e-commerce industry experts say that the number of online shoppers will continue to increase worldwide from 2023 to 2025.  

Between 2023 and 2025, the number of online shoppers is expected to grow by 130 million. 

This table shows the number of online shoppers from 2023 to 2025. 

YearThe Number of Online Shoppers
2025*2.77 billion
2024*2.71 billion
20232.64 billion

Source: Oberlo. 

How Many People Shop Online In The United States?

  1. There are 218.80 million online shoppers in the United States as of 2023. 

The United States is one of the fastest-growing e-commerce industries in the world. The e-commerce sales growth is 50% in the region.

The number of online shoppers increased by 10.70 million between 2020 and 2023 in the United States. 

How Many People Shop Online In The United States

Moreover, it is expected that the US will have 230.60 million online shoppers by 2026

This table shows complete insights into the number of online shoppers in the United States over the years:

YearThe Number of People Shop Online In The United States
2026*230.60 million
2025*226.80 million
2024*223 million
2023218.80 million
2022214.70 million
2021211.40 million
2020208.10 million

Source: Oberlo. 

Note: Explore key e-commerce statistics for insights into online retail trends here.

Global E-Commerce Sales Statistics 

  1. The global e-commerce sales are $5.8 trillion as of 2023.

According to Oberlo, the global e-commerce sales growth rate is 8.9% in 2023. With this growth rate, global e-commerce sales hit $5.8 trillion in 2023. 

Global E-Commerce Sales Statistics 

By 2027, global e-commerce sales will reach the $8 trillion mark. 

This table shows the global e-commerce sales from 2023 to 2027. 

YearGlobal E-Commerce Sales
2027*$8 trillion
2026*$7.5 trillion
2025*$6.9 trillion
2024*$6.3 trillion
2023$5.8 trillion
  1. According to Statista, the global retail e-commerce sales are $6.3 trillion as of 2023. 

Another study from Statista shows some different figures than the above statistics. Let’s see all the essential data from this study. 

In 2021, global retail e-commerce sales amounted to around $5.2 trillion. And this figure is anticipated to grow by 56% in the future, reaching over $8.1 trillion by 2026. 

Global Retail E-commerce Sales

This table shows the global retail e-commerce sales from 2014 to 2026. 

YearThe Global Retail E-commerce Sales 
2026*$8.148 trillion
2025*$7.528 trillion
2024*$6.913 trillion
2023$6.310 trillion
2022$5.717 trillion
2021$5.211 trillion
2020$4.248 trillion
2019$3.351 trillion
2018$2.982 trillion
2017$2.382 trillion
2016$1.845 trillion
2015$1.548 trillion
2014$1.336 trillion

*Projected

Pro Tips: Unlock the latest e-commerce Growth stats here and stay ahead in online business with our post here.

  1. The global e-commerce sales growth is expected to be 8.62% from 2023 to 2027

The global e-commerce sales growth is 8.9% for 2023. After 2023, it will increase slightly, with 9.4%. But again, in 2025, it is expected to decrease and stand at 8.6%. 

Between 2023 and 2027, the global e-commerce sales growth rate is highest in 2024, with 9.4%. 

This table shows the global e-commerce sales growth rate from 2023 to 2027. 

YearThe Global E-commerce Growth Rate
2027*8.9%
2026*9.4%
2025*8.6%
2024*8.6%
20237.6%

          *Projected

Source: Shopify, Oberlo. 

Note: If you are interested in learning more about online shopping statistics, please refer to this article. This article has complete insights into online shopping. 

E-Commerce Sales In The United States Statistics

  1. The revenue of the e-commerce industry is $925.36 billion in the United States as of 2023. 

In the United States, the e-commerce industry generates multi-billion dollar revenue. And soon, it will hit a milestone of 1 trillion. 

In 2017, the e-commerce industry’s revenue was just $399.66 billion, and that reached $925.36 billion in 2023. 

It is anticipated that the revenue of the e-commerce industry in the United States will be $1.415 trillion by 2027. 

This table shows the revenue of the e-commerce industry from 2017 to 2027. 

YearE-Commerce Industry’s Revenue
2027*$1.415 trillion
2026*$1.317 trillion
2025*$1.236 trillion
2024*$1.067 trillion
2023$0.925 trillion
2022$0.811 trillion
2021$0.751 trillion
2020$0.614 trillion
2019$0.479 trillion
2018$0.436 trillion
2017$0.399 trillion

Source: Statista.

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FAQs

 What percent of total shopping is online worldwide?

19.5% of total retail sales worldwide come from online sales. This percentage has been increasing steadily over the years. In 2022, this percentage was 18.9%.

 Who shops online the most?

Gen Zs and Millennials are the biggest online shoppers in 2023. They make up of 56% and 67%, respectively. 

 What percent of males and females shop online?

 Males shop online more than females. 84.3% of males shop online, while 77% of females worldwide. 

 Which state shops online the most in the United States?

California is the top state in shopping online. 56.5% of people in California shop online. Washington comes in second place, with 55.3%.

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