33% of the world’s population is shopping online. This means every third person out there!
When starting a new online business, it is essential to know the number of potential buyers, their online habits, and shopping preferences.
This article has covered all the statistics about the number of online shoppers worldwide and in the United States.
Without wasting a moment, let’s dive right in.
How Many Online Shoppers Are In 2023?
- Globally, there are 2.64 billion online shoppers.
In 2023, the number of online shoppers increased by 3.1% than the previous year.
In 2020, the COVID-19 Pandemic boosted online shopping like never before.
Source: Oberlo.
Number Of Online Shoppers Over The Years
This section will explore some vital statistics from the past years about the number of online shoppers.
- In 2020, there were 2.37 billion online shoppers worldwide.
The world was under lockdown, and online shopping took boost.
270 million online shoppers were added worldwide between 2020 and 2023.
This table shows the number of online shoppers from 2020 to 2023:
| Year | The Number of Online Shoppers |
| 2023 | 2.64 billion |
| 2022 | 2.56 billion |
| 2021 | 2.48 billion |
| 2020 | 2.37 billion |
Source: Oberlo.
The Projected Figures Of Online Shoppers From 2023 To 2025.
- By 2025, there will be 2.77 billion online shoppers globally.
The e-commerce industry experts say that the number of online shoppers will continue to increase worldwide from 2023 to 2025.
Between 2023 and 2025, the number of online shoppers is expected to grow by 130 million.
This table shows the number of online shoppers from 2023 to 2025.
| Year | The Number of Online Shoppers |
| 2025* | 2.77 billion |
| 2024* | 2.71 billion |
| 2023 | 2.64 billion |
Source: Oberlo.
How Many People Shop Online In The United States?
- There are 218.80 million online shoppers in the United States as of 2023.
The United States is one of the fastest-growing e-commerce industries in the world. The e-commerce sales growth is 50% in the region.
The number of online shoppers increased by 10.70 million between 2020 and 2023 in the United States.
Moreover, it is expected that the US will have 230.60 million online shoppers by 2026
This table shows complete insights into the number of online shoppers in the United States over the years:
| Year | The Number of People Shop Online In The United States |
| 2026* | 230.60 million |
| 2025* | 226.80 million |
| 2024* | 223 million |
| 2023 | 218.80 million |
| 2022 | 214.70 million |
| 2021 | 211.40 million |
| 2020 | 208.10 million |
Source: Oberlo.
Note: Explore key e-commerce statistics for insights into online retail trends here.
Global E-Commerce Sales Statistics
- The global e-commerce sales are $5.8 trillion as of 2023.
According to Oberlo, the global e-commerce sales growth rate is 8.9% in 2023. With this growth rate, global e-commerce sales hit $5.8 trillion in 2023.
By 2027, global e-commerce sales will reach the $8 trillion mark.
This table shows the global e-commerce sales from 2023 to 2027.
| Year | Global E-Commerce Sales |
| 2027* | $8 trillion |
| 2026* | $7.5 trillion |
| 2025* | $6.9 trillion |
| 2024* | $6.3 trillion |
| 2023 | $5.8 trillion |
- According to Statista, the global retail e-commerce sales are $6.3 trillion as of 2023.
Another study from Statista shows some different figures than the above statistics. Let’s see all the essential data from this study.
In 2021, global retail e-commerce sales amounted to around $5.2 trillion. And this figure is anticipated to grow by 56% in the future, reaching over $8.1 trillion by 2026.
This table shows the global retail e-commerce sales from 2014 to 2026.
| Year | The Global Retail E-commerce Sales |
| 2026* | $8.148 trillion |
| 2025* | $7.528 trillion |
| 2024* | $6.913 trillion |
| 2023 | $6.310 trillion |
| 2022 | $5.717 trillion |
| 2021 | $5.211 trillion |
| 2020 | $4.248 trillion |
| 2019 | $3.351 trillion |
| 2018 | $2.982 trillion |
| 2017 | $2.382 trillion |
| 2016 | $1.845 trillion |
| 2015 | $1.548 trillion |
| 2014 | $1.336 trillion |
*Projected
Pro Tips: Unlock the latest e-commerce Growth stats here and stay ahead in online business with our post here.
- The global e-commerce sales growth is expected to be 8.62% from 2023 to 2027.
The global e-commerce sales growth is 8.9% for 2023. After 2023, it will increase slightly, with 9.4%. But again, in 2025, it is expected to decrease and stand at 8.6%.
Between 2023 and 2027, the global e-commerce sales growth rate is highest in 2024, with 9.4%.
This table shows the global e-commerce sales growth rate from 2023 to 2027.
| Year | The Global E-commerce Growth Rate |
| 2027* | 8.9% |
| 2026* | 9.4% |
| 2025* | 8.6% |
| 2024* | 8.6% |
| 2023 | 7.6% |
*Projected
Source: Shopify, Oberlo.
Note: If you are interested in learning more about online shopping statistics, please refer to this article. This article has complete insights into online shopping.
E-Commerce Sales In The United States Statistics
- The revenue of the e-commerce industry is $925.36 billion in the United States as of 2023.
In the United States, the e-commerce industry generates multi-billion dollar revenue. And soon, it will hit a milestone of 1 trillion.
In 2017, the e-commerce industry’s revenue was just $399.66 billion, and that reached $925.36 billion in 2023.
It is anticipated that the revenue of the e-commerce industry in the United States will be $1.415 trillion by 2027.
This table shows the revenue of the e-commerce industry from 2017 to 2027.
| Year | E-Commerce Industry’s Revenue |
| 2027* | $1.415 trillion |
| 2026* | $1.317 trillion |
| 2025* | $1.236 trillion |
| 2024* | $1.067 trillion |
| 2023 | $0.925 trillion |
| 2022 | $0.811 trillion |
| 2021 | $0.751 trillion |
| 2020 | $0.614 trillion |
| 2019 | $0.479 trillion |
| 2018 | $0.436 trillion |
| 2017 | $0.399 trillion |
Source: Statista.
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FAQs
19.5% of total retail sales worldwide come from online sales. This percentage has been increasing steadily over the years. In 2022, this percentage was 18.9%.
Gen Zs and Millennials are the biggest online shoppers in 2023. They make up of 56% and 67%, respectively.
Males shop online more than females. 84.3% of males shop online, while 77% of females worldwide.
California is the top state in shopping online. 56.5% of people in California shop online. Washington comes in second place, with 55.3%.
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