Online shopping has become a norm recently, and 1 in 3 people globally shop online as of 2024.
With an increased number of internet users, online shoppers are increasing and will continue to do so in the upcoming years.
This article features essential statistics about the number of online shoppers, the growth of online shopping and sales, and future projections.
How Many Online Shoppers Are In 2024?
- There are 2.71 billion online shoppers globally in 2024.
This makes up nearly 33% of the world’s population.
In 2023, reaching 2.64 billion online shoppers increased by 3.1% compared to the previous year.
In 2020, the COVID-19 Pandemic boosted online shopping like never before.
The table below shows the number of online shoppers over the years:
| Year | Number of online shoppers |
| 2025* | 2.77 billion |
| 2024 | 2.71 billion |
| 2023 | 2.64 billion |
| 2022 | 2.56 billion |
| 2021 | 2.48 billion |
| 2020 | 2.37 billion |
*Projected
Source: Oberlo
Number Of Online Shoppers Over The Years
This section will explore some vital statistics from the past years about the number of online shoppers.
- In 2020, there were 2.37 billion online shoppers worldwide.
The world was under lockdown, and online shopping took a boost.
270 million online shoppers were added worldwide between 2020 and 2023.
This table shows the number of online shoppers from 2020 to 2024:
| Year | The Number of Online Shoppers |
| 2024 | 2.71 billion |
| 2023 | 2.64 billion |
| 2022 | 2.56 billion |
| 2021 | 2.48 billion |
| 2020 | 2.37 billion |
Source: Oberlo.
The Projected Figures Of Online Shoppers From 2023 To 2025.
- By 2025, there will be 2.77 billion online shoppers globally.
E-commerce industry experts estimate that the number of online shoppers worldwide will continue to increase from 2023 to 2025 and is expected to grow by 130 million during that time.
This table shows the number of online shoppers from 2023 to 2025.
| Year | The Number of Online Shoppers |
| 2025* | 2.77 billion |
| 2024* | 2.71 billion |
| 2023 | 2.64 billion |
Source: Oberlo.
How Many People Shop Online In The United States?
4. An estimated 282.97 million Americans shop online in 2024.
The United States is one of the fastest-growing e-commerce industries in the world.
The number of online shoppers increased by 45.7 million between 2020 and 2023 in the United States.
Moreover, the United States is expected to have 333.65 million online shoppers by 2028.
This table shows complete insights into the number of online shoppers in the United States over the years:
| Year | Number of online shoppers |
| 2028* | 333.65 million |
| 2027* | 322.1 million |
| 2026* | 310.04 million |
| 2025* | 296.81 million |
| 2024* | 282.97 million |
| 2023 | 269.58 million |
| 2022 | 256.92 million |
| 2021 | 237.86 million |
| 2020 | 223.88 million |
| 2019 | 204.02 million |
*Projected numbers
Source: Statista
Note: Explore key e-commerce statistics for insights into online retail trends here.
Global E-Commerce Sales Statistics
- Global e-commerce sales are expected to reach $6.3 trillion in 2024.
- Global e-commerce sales were $5.78 trillion in 2023.
According to Oberlo, the global e-commerce sales growth rate was 8.9% in 2023. With this growth rate, global e-commerce sales hit $5.8 trillion in 2023.
By 2027, global e-commerce sales will cross the $8 trillion mark.
This table shows the global retail e-commerce sales from 2023 to 2027.
| Year | Global E-Commerce Sales |
| 2027* | $8 trillion |
| 2026* | $7.5 trillion |
| 2025* | $6.9 trillion |
| 2024* | $6.3 trillion |
| 2023 | $5.8 trillion |
7. According to Statista, the global retail e-commerce sales will be around $6.3 trillion in 2024.
Another study from Statista shows some figures different from the above statistics. Let’s see all the essential data from this study.
In 2021, global retail e-commerce sales amounted to around $5.2 trillion. And this figure is anticipated to grow by 56% in the future, reaching over $8.1 trillion by 2026.
This table shows the global retail e-commerce sales from 2014 to 2026.
| Year | The Global Retail E-commerce Sales |
| 2027* | $8.034 trillion |
| 2026* | $7.467 trillion |
| 2025* | $6.876 trillion |
| 2024* | $6.33 trillion |
| 2023 | $5.78 trillion |
| 2022 | $5.31 trillion |
| 2021 | $4.98 trillion |
| 2020 | $4.2 trillion |
| 2019 | $3.351 trillion |
| 2018 | $2.982 trillion |
| 2017 | $2.382 trillion |
| 2016 | $1.845 trillion |
| 2015 | $1.548 trillion |
*Projected numbers
Source: Statista
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8. The global e-commerce sales growth is expected to be 8.62% from 2023 to 2027.
Global e-commerce sales grew by 8.9% in 2023, and they are expected to experience a growth of 9.4% after 2023.
Between 2023 and 2027, the global e-commerce sales growth rate is highest in 2024, with 9.4%.
This table shows the global e-commerce sales growth rate from 2023 to 2027.
| Year | The Global E-commerce Growth Rate |
| 2027* | 7.6% |
| 2026* | 8.6% |
| 2025* | 8.6% |
| 2024* | 9.4% |
| 2023 | 8.9% |
| 2022 | 6.5% |
| 2021 | 17% |
*Projected
Source: Oberlo
Note: To explore more trends related to online shopping, refer to this article on Online Shopping statistics which has all the latest data, numbers & facts.
E-Commerce Sales In The United States Statistics
E-commerce sales in the United States are set to generate $843.82 billion in 2024.
The revenue of the e-commerce industry in the U.S. was around $727.23 billion in 2023.
In the United States, the e-commerce industry generates multi-billion dollar revenue. And soon, it will hit a milestone of 1 trillion.
In 2017, the e-commerce industry’s revenue was just $399.66 billion, and that reached $925.36 billion in 2023.
It is anticipated that the revenue of the e-commerce industry in the United States will reach $1.319 trillion by 2028.
This table shows the revenue of the e-commerce industry from 2017 to 2027.
| Year | E-Commerce Industry’s Revenue |
| 2028* | $1.319 trillion |
| 2027* | $1.124 trillion |
| 2026* | $1.047 trillion |
| 2025* | $984 billion |
| 2024* | $843.82 billion |
| 2023 | $727.23 billion |
| 2022 | $637.08 billion |
| 2021 | $592.42 billion |
| 2020 | $487.52 billion |
| 2019 | $382.5 billion |
| 2018 | $348.26 billion |
*Projected numbers
Source: Statista.
The number of online shoppers is increasing, and nearly 33% of the world’s population is shopping online in 2024.
With billions of people shopping online, the e-commerce industry is experiencing an all-time high in growth and revenue.
This article featured some of the most noteworthy statistics about the number of online shoppers and the e-commerce industry.
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FAQs
19.5% of total retail sales worldwide come from online sales. This percentage has been increasing steadily over the years. In 2022, this percentage was 18.9%.
Gen Zs and Millennials are the biggest online shoppers in 2023. They make up 56% and 67% of online shoppers, respectively.
Males shop online more than females. 68% of males shop online, while 72% of females shop worldwide.
California is the top state in shopping online. 56.5% of people in California shop online. Washington comes in second place, with 55.3%.
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