Helium 10 Review 2024: Features, Pricing, Pros & Cons

Struggling to leverage the full selling power of Amazon FBA without robust analytics? Tired of exploring product ideas blindly without concrete data-driven validation? Well, it’s time to step up your game with the ultimate FBA research toolkit – Helium 10.

With over 10,000 5-star reviews, Helium 10 has become the #1 software platform for ecommerce brands thanks to its freakishly accurate demand forecasts, competitor intelligence, dynamic listing experiments, and elite keyword tracking, unlocking game-changing insights in minutes.

It even helped me launch my first product, and FBA (Fulfillment by Amazon) handled the rest of the fulfillment process. And trust me, the combination of Helium 10 and FBA makes things a lot easier on Amazon.

In this review, I will share my personal experience with Helium 10, its various tools, and how it has impacted my Amazon sales.

What Is Helium 10? Why Is It So HYPED Among Amazon Sellers?

Helium 10 is a robust suite of tools for Amazon sellers. When I started my Amazon business two years ago, I remember there weren’t many tools, and some of them were in the beta version. Now, it offers over 30 tools for product research, keyword research, listing optimization, analytics, and marketing. Apart from Amazon sellers, now it is also catering to Walmart sellers. And if you are running an online business on both platforms, Helium 10 can take your business to new heights. 

There are not one but various reasons Amazon sellers choose Helium 10 over other seller tools. Here are my reasons for choosing Helium 10:

• Comprehensive Set of Tools: As I mentioned before, Helium 10 offers a wide range of tools covering almost every aspect of Amazon from a seller’s perspective. Apart from basic needs as an Amazon seller, Helium 10 offers many other exceptional tools, such as Refund Genie, Adtomic, Alta, Inventory Protector, and many other tools that you won’t get with other seller tools. The best part about all tools is that they all have step-by-step guides and video tutorials that help sellers learn how they can utilize the tools to get the most out of them. This makes it a one-stop-hub for Amazon sellers who want to streamline their workflow and maximize efficiency. 
• User-friendly Interface: Helium 10’s interface is structured to be intuitive and user-friendly, making it easy for even beginners to navigate and use. As I mentioned, if a seller is stuck with any tool, they can easily check the video tutorials and guides to solve their queries.
• Data Accuracy: Helium 10 uses advanced data analytics and algorithms to provide accurate and reliable data on rankings, search volumes, product sales, and other key metrics. It helps sellers make informed decisions on listings, pricing, optimization, and marketing strategies. The only software that comes close in terms of accuracy is Jungle Scout. I find Helium 10 more accurate than Jungle Scout, but you will find mixed reviews regarding this debate.
• Customer Support: Helium 10 offers excellent customer support, with a team of dedicated experts available to help sellers troubleshoot any issues they encounter. On the platform, you will get three options to solve your queries: email, live chat, and submitting a form. However, phone support is not available at the moment. But their live chat support is extremely fast and responsive. 
• Testimonials and Success Stories: Helium 10 has built up a strong reputation among Amazon sellers through its success stories over the years. Many sellers have reported significant improvements in their sales and profits after utilizing the Helium 10 suite, which has helped to generate a lot of hype and buzz around the platform. Not going to lie; my first instinct to use this platform was these testimonials and success stories. 

Helium 10 eliminates most of the guesswork and manual work for Amazon sellers when it comes to making a solid decision. This is why 25% of top successful Amazon entrepreneurs and businesses use the tool. 

Helium 10 Pros & Cons

Here are the benefits and drawbacks of using Helium 10.

Methods To Use Helium 10

Initially, Helium 10 can be used in two methods: Helium 10 web app and Chrome extension. I will explain both ways to use this tool.

Helium 10 Web App

When you subscribe to a plan or start a free trial, you will be redirected to the Helium 10 dashboard, and it will look like this. 

Well, the Helium 10 dashboard has all the tools, and each tool carries its own description. You can read about the tool and pick the tool from the dashboard. 

Or, you can go to the Tools section and access the tool right from there. 

Helium 10 Chrome Extension

The Helium 10 Chrome extension method is much easier and more convenient. You can access most of the tools directly from the extension. Unlike the web app, you don’t have to copy ASINs in order to extract data from Amazon with the Chrome extension. You can just browse Amazon marketplace and use any tool. 

When you use the Helium 10 Chrome extension, you will see the search results page something like this.

You can also check all the sales metrics and historical rankings in real time. 

How To Use Helium 10 Effectively (Step-By-Step)

If you don’t know how to use Helium 10 to start your seller journey, then this 3-step guide is just for you.

Step #1: Find The Best Products To Sell

The first step towards your selling journey is finding a niche and product to start selling on Amazon. To help you find the winning products, Helium 10 has the Black Box tool. You can search for products using the simple or advanced filters on the Black Box. You must answer the questions to find the products using the simple filters.

As you can see from the above screenshot, I am searching for products in the Kitchen & Dining, Office Products, and Pet Supplies categories. I have adjusted the competition to be low and set a monthly revenue for the same, and here are the results.

This is a refined list based on the criteria you have chosen. You can directly add these products to your list or run Cerbro on the same to find the best keywords to go along with these products.

I am running the Cerebro to get the best keywords to optimize my listing immediately. Here is the suggested keywords list based on my selected products.

Now, you can add these keywords directly to your list or add them to the keyword tracker to track the performance of these keywords to see if they are good for you or not.

Step #2: Optimize Your Listing

After adding the products and keywords to your listing, the next step is to optimize your listing. The best tool for optimizing your listing is Helium 10’s Listing Builder. If you already have an Amazon seller account, then connect it with Helium 10 to optimize your listing directly on Amazon.

If not, then choose a listing from your existing listing on Helium 10. For example, I am choosing the best pet supplies from the list above.

Now you can make changes to the title, description, and features of your products manually, or you can use the AI to optimize it properly for you. To use the AI, you need to enter the characteristics of your product, Brand Name, Product Name, Target Audience, and any words you want to avoid.

After entering all these details, you need to head to the product title, bullet points, description, and Amazon posts and click on Write for Me. I have used the feature for the same, and here’s the result.

You can use these suggestions and finish optimizing your listing.

Step #3: Use Marketing To Promote

Even after optimizing your listing, there’s a chance that you may not get sales that’s why you should use Helium 10’s marketing tools to give a boost to the rankings of your products and increase sales.

Helium 10 offers three tools that you can use for Marketing, and they are, Adtomic, Amazon Attribution, and Portals. To use these marketing tools, you need to connect your Amazon seller account to Helium 10. You can find the detailed video instructions to use these tools on Helium 10.

These are the only three steps you need to follow to effectively use Helium 10 to grow your Amazon seller account.

What Is Included In The Helium 10 Suite?

What tool access you get with Helium 10 depends on the subscription you purchase. Though Helium 10 offers a free plan, it will come with very limited access. And some premium tools will only be unlocked after purchasing a paid subscription. If you purchase a premium plan, you will be able to access the following tools:

Product Research 

• Black Box: The Black Box tool helps you find s profitable product according to your niche. 
• Trendster: This product research tool allows sellers to find trending products on Amazon. 

Listing Optimization

• Frankenstein: This amazing tool is designed to optimize huge keyword lists. Then, it turns them into traffic generators. The tool saves a seller so much time and effort by processing thousands of keywords in seconds. 
• Scribbles: It is an SEO-friendly tool that helps sellers scrape money-making keywords for their product titles, bullet points, and backend search terms. 
• Index Checker: A tool that allows Amazon sellers to check if their products are indexed for specific keywords in Amazon’s search results.
• Listing Builder: A tool that helps Amazon sellers create optimized listings for higher rankings and conversions.
• Listing Analyzer: A tool that analyzes Amazon product listings for areas of improvement and provides suggestions to the sellers for optimization. 
• Audience: A Helium 10 tool that helps Amazon sellers identify and understand their target audience for better marketing strategies and sales.

Analytics

• Keyword Tracker: This tool provides Amazon sellers with detailed sales and performance data so they can make informed decisions.
• Market Tracker (& 360): Market Tracker and Market Tracker 360 both tools help Amazon sellers monitor competitors and their products so you can make strategies to stay ahead of the competition. 
• Profits: The tool helps Amazon sellers manage and track their profits so you can calculate the profit margins of each product in your inventory. 

Keyword Research

• Cerebro: This exclusive tool provides Amazon sellers with detailed data on their competitors’ keyword rankings and strategies. 
• Magnet: It is a keyword research tool that helps sellers find the most relevant keywords and high-volume search terms & phrases for their products. 
• Misspellinator: This amazing tool helps Amazon sellers identify common spelling mistakes in the target keywords that they are going to include in their product listings. 

Marketing

• Adtomic: This is a premium advertising management tool that helps sellers create and optimize the Sponsored Ads of their products on Amazon. 
• Portals: The tool helps Amazon sellers create custom landing pages for their products so they can increase conversions. 

Operations 

• Alta: This is an in-built financial management tool that helps sellers track their expenses and manage their finances. It also provides funding up to $1 million to approved sellers. 
• Alerts: This tool alerts you when someone tries to hijack or monitor your product listings. You will also receive notifications when you receive negative feedback from a customer. 
• Inventory Protector: This tool helps Amazon sellers prevent inventory loss due to fraudulent orders or stock-outs. 
• Refund Genie: A Helium 10 tool that helps sellers identify and claim refunds or reimbursement from Amazon for lost and damaged inventory.
• Follow-Up: It is an email automation tool that allows Amazon sellers to send automated follow-up emails to customers in order to increase feedback, reviews, and customer satisfaction scores.
• Inventory Management: This exclusive tool has the capability to forecast future supplies so you can manage your inventory like a pro. 

Learning 

• FBA Training (Freedom Ticket): The Freedom Ticket is an exclusive course for Amazon sellers that you can access for free after subscribing to a premium Helium 10 plan. It is also one of the best Amazon FBA courses that helps you get started with Amazon FBA right away.
• Pro Training: This feature includes all the training videos and tutorials related to every tool on Helium 10. 
• Exit Ticket: This new feature was recently included with all premium Helium 10 plans. It helps sellers exit Amazon in a profitable manner. 

If you want to access all these tools, you will need to subscribe to a paid plan. Most of the tools are self-explanatory, and if you find difficulty using a tool, you can instantly go through video tutorials that you can find on the right side of the page as the “Learn” option.

Going Through Major Helium 10 Tools (Tips Included For Maximum Output)

Now you know about every tool in Helium 10’s inventory, let’s check out what its tools are capable of. 

Cerebro

If you are a beginner on Amazon and also using Helium 10 for the first time, you must start with the Cerebro tool. This reverse ASIN lookup tool helps you sneak into your competitors’ listings to know their products’ feasibility on Amazon. 

You can start by copying the ASINs of your competitors’ listings. It is a ten-digit alphanumeric code that you can find on the product page. Or you can use the Helium 10 Chrome extension to browse search results for a keyword. The ASINs of products will appear like this.

You can copy the ASINs of your competitors and paste up to 10 ASINs in the Cerebro tool to compare all the listings.

After pasting the ASINs, you can use the advanced filter to get precise results. After using the filter, you can click on the Get Keywords button, and your search result will look like this.

You will see multiple data points in Cerebro’s search results. Let’s break down all the data points:

• Cerebro IQ Score: The IQ score indicates how good the product opportunity is for your business. If the number is higher, it will be a high-profitable and low-competition product. The lower number indicates the product is highly competitive with a low monthly search volume. 
• Search Volume: It shows the estimated number of times a keyword is searched for in a month on Amazon. 
• Sponsored ASINs: This metric indicates the ranking of products that are advertised using the Amazon Sponsored Ads program.
• Competing Products: Similar product rankings that are competing for the same keyword on Amazon. 
• CPR 8-Day Giveaways: This is a promotion strategy that involves running a giveaway for eight days to boost a product’s sales to increase its organic ranking. 
• Match Type: There are three match types: A, S, and O. This column shows the type of ranking of the product for a specific keyword. A means recommended by Amazon, S means sponsored ranking, and O means organic rankings. 
• Amazon Recommended Rank: This column shows whether a product is ranked on Amazon Recommended or not. If it is blank, the product is never recommended by Amazon. 
• Sponsored Rank: This column shows where products appear on a search results page if it is running an ad campaign using Amazon Sponsored Ads.
• Organic Rank: This column shows the organic rank of a product for a specific keyword.

Tip: When you use a common keyword to create your product listing, your product might appear among thousands of results. It can be pretty hard for customers to find your product from the search results. You can use Cerebro to find relevant keywords that you can stuff in your product listings. These keywords will reduce the number of search results and help your product appear to your target audience.

Magnet

Cerebro helps you discover hundreds and even thousands of keywords for your product, but how can you decide what keywords will help you improve your product ranking? The Magnet tool is the answer to your question.

The Magnet tool helps you filter out juicy and actionable keywords for your products. You can discover keywords for your product title, description, and bullet points. If you want to run PPC campaigns or Amazon Sponsored Ads, you can also find specific keywords to bid on. 

To start with Magnet, first, you can select the marketplace where you want to sell your products. Then you can add your selected keywords or choose from the “My List” option.

Tip: Before you click on the Analyze Keywords button, make sure to use the advanced filter to narrow down your search results.

Frankenstein

The Cerebro and Magnet tools generate an overwhelming number of keywords that can be tough for a seller to sort and manage. Luckily, the Frankenstein tool helps sellers edit and refine their keywords so they can create a short and effective list of keywords for PPC ads and product listings. 

Frankenstein takes out useless words and modifiers from your keywords so you can only get relevant keywords. All you have to do is copy and paste a large batch of keywords that you have derived using Cerebro and Magnet.

You can also select various parameters before shortening your keywords list. The Results section contains all sorts of keywords you can use in your product listing. The best part is that all of them are completely optimized for SEO. 

Black Box

Black Box is an exclusive Helium 10 tool that helps sellers find a winning product according to their niche. Even if you have just started on Amazon without preparation, you can find a profitable niche to start with. 

Using the Black Box tool is very straightforward; even a beginner can easily use this tool without any help from an expert. You can start by choosing your marketplace. Then, you can fill up specific parameters like this.

Then you can click on the search button, and the Black Box will show a list of products according to the filter.

As you can see, the tool has found hundreds of product opportunities with sales data and other key metrics. Finding products like this method is much easier than brainstorming a niche for your business. Once you find the product, all you have to do is find a supplier to source your product. 

Listing Analyzer

Amazon’s algorithm changes from time to time, so it is hard for a seller to keep up with the change. Whoever adapts to the changes stays ahead of the competition. But how will you do it? Listing Analyzer is the answer to this question. 

With this tool, you can compare your product listing with top competitors’ listings to identify which areas of your listing you can improve. 

First, you can enter your product’s ASIN. In the next box, you can add up to 10 ASINs of top competitors. You can fill it up like the following image. 

After running the analysis, you will get results like this.

Now, you can compare your listing and find out what you still need to include. This way, you can easily make necessary changes to optimize your listing properly. 

Inventory Management

Being out of stock or low in stock is the worst nightmare for an Amazon seller. If you are ranking well or getting sales of your life, it is important to maintain your inventory. Even for once, if your inventory faces any of these situations, you will lose your hard-earned seller ranking and other Amazon privileges. 

However, you can replenish your inventory within time or before going out of stock. But make sure you never run out of stocks, especially when you have the Buy Box privileges. 

Luckily, Helium 10 offers an Inventory Management tool that handles all the heavy lifting of managing inventory for Amazon sellers. The tool integrates with your Amazon seller account and pulls the data directly from your Seller Central account. Its advanced automation and forecast system helps you analyze how much inventory you will need for a certain period. 

You can also connect your supply chain with the Inventory Management tool to automate inventory replenishment. This feature allows the tool to order the required supplies for restocking. This feature gives the seller an advantage over other competitors who control and manage their inventory manually. 

Tip: If you find difficulty using any tool, you can check out the Learn option from the right side of the page.

It includes video tutorials and documentation regarding using a specific Helium 10 tool. You can also check out the Help Center to find step-by-step guides, articles, and video tutorials regarding using Helium 10 tools. 

Market Tracker

It is a comprehensive competitor intelligence tool that gives you accurate insights into the market you want to track. To use it, you just need to enter the name of the market, select an Amazon marketplace, enter keywords you want to track (up to 5 keywords), and add product ASIN.

Once you create the market, it will show you insights like Market Volume, My Market Share, Estimated Keyword Search Volume, and All products of that keyword with their ASIN numbers, and you can see the price, reviews, ratings, BSR, number of sellers for every product, and choose the product you want to add to your listing.

Keyword Tracker

After using the Magnet tool to find the best keyword for your Amazon keywords, you need to track the performance of those keywords, and that’s where Helium 10’s keyword tracker tool comes in. With this tool, you can track your organic and sponsored keywords in real-time.

It will show you the accurate search volume, trend, organic & sponsored ranks, and CPR. When you click on the “Instant History” option, you will see the historical ranking of the keyword.

Helium 10 Chrome Extension – A Panacea For Amazon Sellers

As you can see, using these tools requires a lot of manual work and time from sellers in order to retrieve data from Amazon. With Helium 10 Chrome extension, you can use 5 of its tools while simply browsing on Amazon marketplace. 

You can simply install the extension from the Chrome Store and enable it from the extensions tab on your Chrome browser. Then you can log in to your Helium 10 account and use Xray, ASIN Grabber, Profitability Calculator, Inventory Levels, and Review Downloader tools. 

The best part of the Helium 10 Chrome extension is that it is also available with the Helium 10 free plan. The only downside of the free plan is that you will only get limited access to all these tools. If you want to unlock all its features and use it to its full potential, you must subscribe to at least a Helium 10 Starter plan. 

Note: The Helium 10 extension only works in Chrome extension. So if you are using browsers like Safari, Microsoft Edge, or Mozilla Firefox, you have to switch to Chrome browser in order to access the extension. 

Helium 10 Mobile App: Manage Your Amazon From Anywhere

You can’t be on your PC or laptop every time whenever you need to take a look at your Amazon account. This is why Helium 10 offers a fully functional mobile app so you can manage your business from anywhere. 

Using Helium 10 app allows you to get notified if anything fishy happens with your Amazon store so you can take necessary actions before the situation gets worse. The app also notifies the seller if their inventory is low on stocks. 

Unfortunately, the Helium 10 app is not available for iOS devices. And you can only log into two devices at the same time. 

Helium 10 Academy

If you want to reach your maximum potential as an Amazon seller, then courses from Helium 10 Academy is the best thing for you. Helium 10 gives you everything you will need to excel as a seller, but all of that will be in vain if you don’t know how to use Helium 10’s tools properly. For that, you can sign up for Helium 10 Academy, and the best part about it is that it is completely free of cost, so that anyone can learn from it.

It has courses like “Helium 10’s Complete Product Research Course”, “Introduction to Helium 10’s Software Tools, “Helium 10’s Complete Marketing Course”, etc. You can also become a Helium 10 certified seller after taking a certification exam on Helium 10 Academy, but it will cost you $77 to take the exam. After taking all the courses, you can use Helium 10 tools properly.

Why Should You Choose Helium 10?

If you are planning to start selling on Amazon, then you will need to do plenty of things like product research, keyword analysis, PPC, CRM, SEO, competition analysis, product launch, performance tracking, and so on. You can’t do all these things on your own because it will be time-consuming and frustrating for you; that’s why Helium 10 is there to help you with all these things.

Helium 10 is a tool that can be used by any type of Amazon seller, whether they are complete beginners or expert sellers; it caters to everyone’s needs. There are many tools available on Helium 10, but you won’t be overwhelmed by them because their user interface is smooth. It can be your Amazon selling business manager handling the little things for you while you focus on the bigger picture, such as finding ideas to scale your business. These are a few reasons why you should choose Helium 10 for your business.

Helium 10 Pricing Plans (Exclusive Discounts For New Users)

Now, coming to the pricing part of Helium 10. Currently, the software offers six plans to its users. 

Helium 10 Plan	Price (Monthly)	What You Get	Best For
Free	$0	Black Box, Trendester (limited access)	Beginners
Starter	$39/month	All tools (except Inventory Management, Multi-user login) with limited access	Beginners
Platinum	$99/month	Extended access to Starter plan and Freedom Ticket	SMBs and Intermidiate sellers
Diamond	$279/month	Unlock all tools with almost unlimited access (Unlock Adtomic)	Professional sellers
Elite	$399/month	Everything in Diamond plan, in-person workshops, monthly expert training and access to exclusive social media groups	Growing businesses
Custom	Custom Pricing	Contact for discuss solutions	Industry-level businesses

If you are interested in Helium 10, you can use our exclusive Helium 10 coupon offer to get up to 20% discount on monthly plans – click here to access the coupons.

If you are already using the tool without any subscription, you can find the “A La Carte” plan, which runs on the PAYG (pay as you go) model. You can select the necessary Helium 10 tools and pay monthly fees accordingly.

Helium 10 Add-Ons Pricing

Helium 10 also offers additional features that you can buy for a price. Here are the details of those Helium 10 add-ons.

Helium 10 Add-Ons	Pricing	What You Get
Keyword Tracker	$19/month	Track more keywords of Products
Adtomic	$199/mo + 2% of Ad Spend > $10K	Manage PPC Campaigns
Elite	$99/month	Networking & Training
Market Tracker 360	$500/month	Accurate insights into different marketplaces

Which Plan To Start With?

Each plan of Helium 10 tends to serve different types of Amazon sellers. Choosing a plan mainly depends on your business size and specific needs. If you haven’t started a business on Amazon yet, you can subscribe to its free plan to brainstorm niche and product ideas. Here is a quick comparison of all the pricing plans for Helium 10:

Features	Starter	Platinum	Diamond
Monthly Pricing	$39/month	$99/month	$279/month
Yearly Pricing	$29/month	$79/month	$229/month
Black Box	Limited Use	✔️	✔️
Cerebro	Limited Use	✔️	✔️
Magnet	Limited Use	✔️	✔️
Dashboard Access	❌	✔️	✔️
Keyword Tracker	❌	500 Keywords	2500 Keywords
Listing Analyzer	2 Uses	50 Uses	150 Uses
Alerts	2 Products	20 Products	200 Products
Business Valuation	❌	❌	✔️
Number Of Users	1 User	1 User	5 Users
Freedom Ticket	✔️	✔️	✔️
Amazon PPC Academy	❌	With Token Connected	✔️
Listing Builder	Limited Use	Limited (No Amazon Sync)	AI Enhanced
Market Tracker	1 Market	3 Markets	5 Markets

If you have just started your business on Amazon, you can subscribe to its Starter plan for product research, keyword research, and listing optimization. As your business grows, you can upgrade to a bigger plan to extend access and unlock new tools for various purposes. 

If you are still not sure about choosing a plan, go to the Helium 10 pricing page and take their quiz. You have to answer a few questions regarding your business, and they will suggest you the best plan for your business.

What Users Are Saying About Helium 10?

Here is what existing users are saying about Helium 10:

Helium 10 Alternatives 

There’s no doubt that Helium 10 is the #1 Amazon seller tool in the market, but there are many other tools in the market that offer value for money. 

There are a couple of tools that offer almost the same features and data points with absolute accuracy. I have already done an in-depth comparison between these tools and Helium 10. 

• Helium 10 vs Jungle Scout
• Helium 10 vs Viral Launch

Check these detailed comparisons to know all about its alternatives. 

Final Verdict: Helium 10 Is The Perfect Solution For Amazon Sellers

In conclusion, I would say, Helium 10 is the answer to all your questions as a seller on Amazon. After using the tool for a significant period, I can say it gives Amazon sellers an unfair advantage over other sellers. The platform’s user-friendly interface and excellent customer support have also made it easy for me to learn and master its premium features. 

However, there are some drawbacks, such as high monthly costs and steep learning curves. But its overall benefits make it worth the investment. You can use our coupon code to get a few bucks off on monthly costs. If you are a newbie on Amazon, you can get access to Freedom Ticket, which is an exclusive Amazon seller course with absolute money-making strategies.

I hope this review clears all doubts regarding Helium 10 and its tools. If you still have other queries about Helium 10 or selling on Amazon, leave a comment below.